Running head: APPLE CAMPAIGN 1

Apple Campaign

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1. Design a new product line.

Apple has been a trendsetter in the technology industry for a long time now. The company

prides itself on offering the best quality and technologically developed products to its clients.

This is what has made the company regarded as the best technology company in the world and

the best company in the world when it comes to customer satisfaction and offering its clients the

products that satisfy their needs fully. To continue satisfying the clients' needs, the company has

come up with a new product line, a prototype at the current state. The new product line is the

Foldable iPhone. The development of foldable phones has been the trend in the industry, but

none of the developers of this phone have been able to develop a phone that fits the needs of the

consumers. That is the reason why Apple Inc. has decided to add it to its product portfolio

(Nematollahisarvestani et al.,2019). This product features a foldable design that converts from

one shape to a different shape. The distinctive factor of this product is that it offers a transparent

body, thus ensuring the user can use the phone in any shape. This has been done to improve

consumer interaction. This product will be of great significance to the clients who prefer using

the iOS at is considered to be among the best operating system available in the market. The

foldable iPhone has the best foldable glass technology and will disrupt the industry once released

to the market. It is bound to bring stiff competition against the already established foldable

phones. The display of the product measures 8 inches, making it the largest display in the

industry. The display panel for the product will be 7.5-inch OLED technology. The product has

also retained the rounded appearance of most of the company products. This foldable phone will

come with a ceramic shield. The phone comprises four different layers: a cover layer, a hard coat

layer, an inner surface, and a transparent support layer. The support layers will be either made of

sapphire or glass (Nematollahisarvestani et al.,2019). The glass has a healing mechanism

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whereby the screen will eliminate scratches by itself. The phone is a 5G phone and has the fastest

processor among the company phones.

2. Adapt a current campaign for an underdeveloped or developing country.

South Africa has been having a huge market for Apple products for the past few years, and

thus the company is considering starting a campaign specifically for the country. Looking at the

purchasing data of the nation, the country can support its own Apple stores, and therefore a

campaign can be run to make more people aware of the new product that will be launched soon.

The Foldable iPhone will make a good sale if properly campaigned in South Africa (Paurova et

al.,2019). The best campaign for South Africa would be a tailored campaign for the market. The

campaign will involve using a different marketing and advertising channels. However, since

most of the target market in this nation are young adults, social media marketing and

advertisement will be carried out the most. This will involve approaching social media

influencers and promotional companies and engaging them in marketing. Most young adults in

South Africa use Instagram, Facebook, and Twitter, with other social media platforms following

closely (Moore & Tambini, 2018). Mainstream media will also be utilized for the promotion of

this product. The company will also carry out promotions in different cities and towns of the

nation to reach a bigger percentage of the target market. This campaign will see the product

perform well in the south African market.

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References

Nematollahisarvestani, A., Lewis, R. J., & Lee, Y. C. (2019). Design of thermal ground planes

for cooling of foldable smartphones. Journal of Electronic Packaging, 141(2).

Paurova, V., Gogolova, M., & Kliestikova, J. (2019). THE IMPACT OF THE COMPANY'S

MARKETING STRATEGY ON BUSINESS SUCCESS. Economic and Social

Development: Book of Proceedings, 390-398.

Moore, M., & Tambini, D. (Eds.). (2018). Digital dominance: the power of Google, Amazon,

Facebook, and Apple. Oxford University Press.