Professional Documents
Culture Documents
INTERNAL
management
PLANNING FUNTIONS Weakness ✓ Weak market
image
STRATEGIC TACTICAL ✓ No clear
PLANNING PLANNING strategic plan
Opportunities ✓ Expand product
lines
✓ Complacency
EXTERNAL
among rival
CONTINGENCY OPERATIONAL firms
PLANING PLANNING Threats ✓ Slower market
growth
✓ Costly regulatory
requirement
LEVEL of MANAGEMENTS