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Professor Jessica McKinley

Corinne Tew

COM 2286.100

6 December 2022

Jet 9 Elite Training Market Research

Jet 9 Elite Training is owned by Marcus Beaurem who trains kids all over the Dayton

area. Teaching speed and agility, strength and conditioning, specific wide receiver coaching, as

well other football positions, and more classes, Jet 9 Elite Training’s goal is to pass Marcus’

knowledge to the next generation and train children to be even better footballers than he was.

Jet 9 is working to mentor athletes for greatness, and push them further, even past the height

of their expectations. Marcus wants to boost his digital media presence, and more specifically

grow his social media. Growing his digital presence is his main goal and would greatly improve

his public relations and marketing. One of the biggest obstacles in his way is his lack time.

Because of all the tasks a new company requires, he neither desires, nor has time to spend on

social media. While he has some personal experience with social media, he does not have any

other knowledge about social media which is another obstacle.

The internal environment solely consists of Marcus. Therefore, performance is

consistent, and different week by week, contingent on how many people sign up for training

sessions. Marcus’ is intentional with his athletes and seeks to teach them to grow on and off

the field. Because his business is focused on him, and how he interacts with the athletes and
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their parents, professional quality customer service is integral. Thus, Marcus’ reputation is

extremely positive because he seeks to create relationships with his clients. It is through this

positive public perception that he has been able to gain many clients. Word of mouth has been

his main means of public relations. One of Marcus’ clients even said,

“My son wanted to play tackle football when he entered 3rd grade. I was very nervous

as he is smaller for his age and I knew he didn’t have all the fundamentals needed. That’s when

I learned about Marcus and received a recommendation from a friend to contact him. From day

one, Channing had the best time working with Marcus. He actually wanted Marcus to come

over every day and would ask, “when will Marcus be back?” Marcus helped Channing achieve

so much and made me confident enough to enroll him in tackle football. Marcus became like

family to Channing. He would even attend his games when he could make it. Our family is so

thankful for Marcus and will continue to work with him to build his skills. Thanks Marcus for

everything.”( https://bkme.io/jet9elitetraining/) On Instagram, Marcus has received praise from

parents of the athletes he trains in his comment section (Jet 9 Elite Training Instagram.

https://www.instagram.com/p/CkJJsVpgk0O/). Additionally, he has received endorsements on

his LinkedIn Profile( Marcus Beaurem on Linked In.

https://www.linkedin.com/in/marcusbeauremii/). Some of Marcus’ competitors include

Enhance U, GAC Fitness, Renegade. Enhance U and Renegade have easy to navigate

professional sites and up to date social media(Enhance U. https://enhance-u.com/, Enhance U

Instagram. https://enhance-u.com/. Renegade. https://renegade.family/, Renegade Instagram.

https://www.instagram.com/p/Clop9g8IeUp/). However, Marcus has more experience, with all

levels of football than these, and he provides a more personal session, because he offers more
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one on one opportunities. Compared to Enhance U or Renegade, Homefield Instruction, the

gym at which Marcus works and trains is much harder to navigate and less

professional(Homefield Instruction. https://www.homefieldinstruction.com/).

Jet 9 targets athletes, and parents of young athletes. This would include men and

women of all ethnicities. Additionally, Marcus specifically targets football players and especially

Wide Receivers. Instagram is good way to reach the athletes through fitness videos, like he has

been doing. As a selling point on Instagram, he should highlight his football experience and

relational qualities. On Facebook, however, it is easier to reach parents of athletes, and he

should use his cheap rates and positive relations with children there. Through showcasing the

testimonials from the parents and athletes would be a great way to target these demographics.

A simple question post on Facebook or question and answer video or live on Instagram would

be a great way to gain feedback from these publics. Before, during, or after his sessions, he

could also converse with his athletes and parents of athletes about what more they want to see

from him, what they enjoy about his training, and what sets him apart from his competitors. In

client testimonials on his site, the parents mentioned how important it was to them that he

grew their child’s sports performance, but more importantly their personality.

Marcus’ goal is to engage in the next generation to be better athletes and people than

himself. In his marketing side, he hopes to grow his social media following, website, and

clientele. This can be seen through the training sessions and how the kids are progressing. One

measurable way is through what the athletes do in the future. For example, one of his athletes

recently signed to a college to play football. Additionally, he can see how many people have

used his website to book sessions with him. In the next month, a good goal would be that he
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has at least 5 more sessions booked through his website and at least 2 brand new clients.

Because he is recently growing his social media, we will be able to see if this digital media

marketing is bringing in new customers, and catching people’s attention, or simply engaging

repeat customers.
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Works Cited

Enhance U. 2021

https://enhance-u.com/

Enhance U Instagram. December 1, 2022.

https://www.instagram.com/enhanceu/

G.A.C. Fitness. 2021.

https://gac-fitness.com/

Homefield Instruction. 2021.

https://www.homefieldinstruction.com/

Jet 9 Elite Training. 2022.

https://bkme.io/jet9elitetraining/

Jet 9 Elite Training Instagram. October 25, 2022.

https://www.instagram.com/p/CkJJsVpgk0O/

Marcus O. Beaurem II LinkedIn. 2022.

https://www.linkedin.com/in/marcusbeauremii/

Renegade. 2022.

https://renegade.family/
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Renegade Instagram. December 1, 2022.

https://www.instagram.com/p/Clop9g8IeUp/