Professional Documents
Culture Documents
Presented to the
In partial Fulfillment
by:
Catalonia, Roldan L.
July 2022
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Table of Contents
1.1 Overview of the Current State of Technology / Background of the Study …………………… 3
1.2 Capstone Project Objectives
1.2.1 General Objective …………………………………………………………………...... 4
1.2.2 Specific Objectives ………………………………………………...………………. 4
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1.0 Capstone Project Description
Agriculture is one of the initial drivers of national development which serves as one of the
supporting agents of the Philippine Economy. Most Filipino family’s livelihood who lives in rural areas
in the Philippines is agriculture, primarily Livestock Raising. With the Philippine livestock industry
being dominated by the traditional backyard/federation raisers which comprises about 80% of the total
livestock population in the country (Posas et al., 1995). The Philippines is also known for its high
number of meat consumer being top in South East Asia, giving a high market opportunity for livestock
raisers in the country.
According to Mr. Renato N. Casas (2022), the head of Agriculture Office in the municipality of
Villaba, a town located in the Province of Leyte whose economy relies greatly on Agriculture on which
Livestock Raising ranks the highest in the field of agriculture with the total percentage of 30% of the
3,200 farmers. In spite of the high numbers of backyard/federation livestock raisers in the town, several
farmers are afraid to venture in livestock raising due to the following reasons: 1.) lack of direct
connection to the buyers/consumers. 2.) long process of marketing livestock which is adding up to the
burden of livestock raisers making additional costs on transport and storage leading to low profit. A
study conducted by Dana et al., (2021) founded that with the absence of effective marketing strategy
some farmers are stopping because of low profitability.
These problems being evident in the existing traditional marketing system, means that a new
Marketing System needs to be adopted. A systematic Marketplace known as ‘Electronic Marketplace’
can be implemented on the field of Agriculture specifically livestock marketing (Strzębicki, Dariusz,
2015). With the adoption of this, changes will happen on the shape structure and rules on which
traditional marketplace operates. Allowing hassle free transaction by creating remote negotiations
without the need of physical presence of buyers and sellers.
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1.2 Capstone Project Objectives
1.2.1 General Objective
To develop a Mobile Application Marketplace System for Livestock Farmers in Villaba.
1.2.2 Specific Objectives
The specific goal of this project is to develop the following:
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1.3 Scope and Limitations of the Project
This study will focus on the problem faced by 960 Livestock Raisers in Villaba, Leyte such as
how to market livestock directly to the buyers/consumers gaining high profits. The study will aim to
seek ways to upgrade the traditional marketing system of livestock in the town. The study will focus on
the following; Knowing livestock farmers location, give number of livestock population reared by
backyard/federation raisers, and gathering information about the traditional marketing system that
livestock raisers are using. However, catering livestock farmers outside the town of Villaba and
knowing the income of livestock farmers will not be included in the study.
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2.0 Review of Related Literature
Coming up with something that will help in giving solutions to the growing problem of
Backyard/Federation Livestock Raisers on how to market their products in a profitable and efficient
way is crucial. According to the study of Yarte, Dana Mae et. al., (2018) entitled ‘Marketing of
Livestock in Sta. Maria, Bulacan, 2020’ of Municipal Agriculture Office in Sta. Maria, Bulacan,
majority of livestock raisers are backyard/federation raisers whose location is far from the town, and
directly transporting their produce to the market will cost them much. In addition, on the study of
Manipol, Flores et. al., (2014) it was proven that the demand of meat on the market is high, but due to
the lack of effective marketing tools that will give connection between farmers and the buyer/consumer
some farmer ended up losing profit. For this reason, some farmers in Villaba prefer to slaughter their
livestock and lend them to people because of lack access to the market. Moreover, people usually pay in
long term and it’s rare for some to pay in cash rendering farmers low profit thus leading to some in
quitting the livestock raising journey.
Moreover, the study of Kotler, Philip et. al (2021) entitled ‘Atmospherics as a Marketing Tool’
states, there are five factors that tells why effective marketing tool is important: 1) the number of
products sold decreases, 2) the growth in company appearance also decreases, 3) the changes that
buyers/consumers want, 4) the competition is getting sharper., 5) too much expenses on marketing. The
current marketing system for agricultural products, including livestock is monopolistic and exploitative
said (Ostaev, Gogolev et. al., 2019; Sharma, Burark, 2019) on their study entitled ‘Agricultural
Marketing in Rajasthan: Status, Problems and Remedies’. To avoid heavy costs on marketing and
prevent much losses on the Farmers side a marketing channel which will facilitate the flow and transfer
of products from the producer to the buyers/consumer must be created (Printezis, Iryna & Grebitus,
Carola, 2018). Same instances are happening with the Backyard/Federfation Livestock Raisers in
Villaba for the farmers are suffering with the current marketing system which is currently being used.
The proponents will develop a mobile phone application system is suitable for the needs of the
backyard/federation livestock raisers in connecting directly to the buyers/consumer. In contrast, the
high numbers of android users have increased which led them to grow exponentially and achieve great
success in terms of using mobile application platforms (Guerrouj & Baysal, 2016). In addition, due
to its nature of application being applied on budget friendly devices, Android is the most common used
operating system in most mobile devices and brands on which most of the Backyard/Federation
Livestock Raisers have access with. Because of this, the proponents focuses only in developing
application system specifically for android platform on which future project proponents can freely
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apply their ideas in developing application for other Operating System platform to give application
access to all users.
Furthermore, the study of Afandi (2021) entitled ‘Impact of Mobile Payment Applications on
Business: Financial Inclusion and Innovation – The Case of Mpesa in Kibera Slum, Kenya’, states that
the adoption of Mobile Application placed on android platform surely boosted transaction and
connection between buyers/consumers and farmers. It has always been crucial to observe things which
can be used to provide comfort and improvement in the current state of marketing livestock. In the case
of Villaba’s Backyard/Federation Livestock Raisers, it was observed that farmers are deeply
disappointed on the existing marketing system of livestock due to massive profit lose. Moreover, the
study of Subagja, (2005) entitled ‘Research Initiative from Engineering Management and R & D
Management to the Management of Innovation: Innovate Success of Today and Tomorrow’, stated that
‘the government should think of seeking effective marketing strategy for in traditional marketing,
involvement of many market participants will only make the distribution patterns long and
disorganized’. Therefore, it was just and reasonable for the Backyard/Federation Livestock Raiser in
Villaba to have its own marketplace, in fact, livestock marketing process on the Philippines should be
changed to be equipped with technology such as e-payment/cashless payment that shall provide
efficient, directed and reliable transaction between farmer and buyer/consumer. For this time, people
are already aware of the efficiency and reliability of online shopping platforms, the same idea should
not be neglected and must be applied to the livestock marketing in the country, it shall be applied
primarily as an experimental stage to give way for further observation and adjustments.
The proponents are aiming to modernize and change the traditional and manual marketing
system in selling livestock in Villaba. With Mobile Application System that will act as a Marketplace
enabling interaction between Backyard/Federation Livestock Raisers and Buyer/Consumer. The
proponents believes that a development of mobile application system with dual payment method will
provide an easier, reliable, and efficient way of buying and selling livestock for Farmers and
Buyers/Consumers in Villaba. The process of creating and delivering value to buyers/consumers by
serving them through application will give satisfaction to the buyers/consumers (Waluyo,et. al.,2018).
Technology is the way in making life easier and comfortable when talking about service (Mahzabeen,
2019). The same with the plan of the proponents which would bring reliability and efficiency to the
livestock farmers involved in Backyard/Federation Livestock Raising journey.
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3.0 Technical Background
In today’s world technology is fast evolving thus making society to slowly adopt with it. Yet,
the marketing system of Livestock in the town of Villaba still uses traditional marketing style, this
problem requires a solution which will aid in adopting to new marketing system that uses internet and
technology. A Mobile Application Marketplace System becomes crucial to the livestock raisers due to
the long process of using traditional marketing. Therefore, the proponents will develop a system that
will aid Livestock Raisers on marketing their products in fast, secure, and reliable way.
The system will provide easy market access that will assist the Livestock Raisers in Villaba in
marketing their pigs directly to the buyer/consumer. The livestock raisers will be given the following
privilege; post livestock along with its information, manage order of buyer/consumer, interact with the
buyer/consumer via chat box/comment box, confirm the payment of buyer/consumer be it COD or E-
payment, creating convenience to the farmers while marketing. On the other hand, the proponents shall
be the administrator of the system. To know the data flow when Marketing Pigs please refer to
Appendix A, page
(11) figure 1.
As stated above, this project will have a Mobile Application system that can be installed by the
Livestock Raisers to be used when managing orders and marketing livestock, the buyers/consumers can
also install the same mobile application to order livestock. Please refer to Appendix A, page (11), figure
2 for the architectural design of the system.
The proponents collaborated and conducted brainstorming together with the groups of
Federation of Farmers in Villaba in cooperation with the Department of Agriculture Office of Villaba in
determining the problems, location, and other things to be considered in implementing the project. The
data gathering will be implemented through formal interview with the target respondents which will be
done by the proponents. Furthermore, the data gathered from the respondents will be thoroughly check
to get an idea on the final flow of this project.
Technical Terms
Livestock Raising - rearing and breeding domestic livestock primarily for their skin and for food (meat
products).
Backyard/Federation Livestock Raisers - a person or group of farmers that raises one or more type of
livestock that are mature or growing around their homes or places.
Agriculture - the study or practice of farming, which includes preparing the land for plant growth as
well as raising animals for their meat, wool, and other goods.
Buyer/Consumer - a person who buys goods from producers and either sells them to retailers or
consume them.
Monopolistic - pertaining to a person or organization that controls the supply or exchange of a good or
service exclusively.
Modernize – adapt to modern needs or habits, typically by adopting modern ideas or methods.
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Traditional marketing - Traditional marketing refers to any type of marketing that isn't online. On our
case, just word of mouth.
Initially, the study was proposed by the proponents in response to the existing problem
regarding the absence of direct communication between livestock farmers and market
buyers/consumers. Then system planning which is the process of selecting the system's proper
hardware, software, and features. After system planning, system development was the top priority for
the proponents. During system development, the features of the system were created using the hardware
and software that were selected during system planning.
Following development, the system will then be tested. This includes unit testing, which
evaluates the individual units or modules, integration testing, which evaluates the combined units or
modules, and system testing, which evaluates the overall system after integration of all the individual
units or modules. The system can be deployed for use by livestock farmers and buyers/consumers if the
proponents does not see any problem or glitches by the time of testing. Prior to system deployment, the
proponents will conduct a survey to gather user feedback and comments, which they will then be
thoroughly observed to make necessary system adjustments to the system if needed.
The panel will conduct a thorough study of the system, and as a result, the proponents will prioritize
those proposals to be implemented into the system. As a result, the panel's recommendations to the
system during system defense will be adopted. The conceptual framework makes it clear that the
system's development relies on user feedback weather to make adjustments or add new functions. The
proponents of the system will adopt an incremental development method. Please refer to Appendix B,
page (12), figure 1 for the Framework of the planned system.
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Schedule of the activities shown in Gantt Chart below.
Project Planning
Data Gathering
Requirements Analysis
Designing
Development
Testing
Implementation
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Appendix A. Diagrams and other documentation tools
Customers Info
0.0
Administrator
Livestock Buyers/
Product Details Customers Info
Marketplace Customers
System
Livestock Raiser
Order/Purchase Details Payment Info
Revenue
Figure 1
User
Ordering of Livestock Database
Figure 2
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Appendix B. Theoretical and/or Conceptual Framework
PIG FARMER/CONSUMER
Livestock Farmers MARKET
& Buyer’s/Consumers Marketplace System
PROBLEM
PROBLEM SOLUTION
SOLUTION
Farmer lacks direct access to large Livestock Farmers,
Farmer lacks direct access to pig consumer and Pig Farmers/Consumer
numberlacks
consumer of livestock
connection tobuyer/consumer
the farmer, middlemen Buyer/Consumer
Marketplace Mobile Application
and buyer/consumer
arrive lacksand
creating a monopoly effect connection to
making artificial Marketplace
System Mobile
price increase on the pigs being sold to the market
the farmer. Application System
PLANNING
PLANNING
Pig Farmers/Consumer
Livestock Farmers,
Marketplace Mobile Application
Buyer/Consumer
System
Marketplace Mobile
Application System
DEVELOPMENT
TESTING
END-USERS
COMMENTS/RECOMMENDATIONS
System’s
System’s Defense
defense Panel
panel
Figure 1
The proponents for the Livestock Farmers, Buyer/Consumer Marketplace Mobile Application
System in Villaba, Leyte, will use an incremental development approach to carry out the project. As it
will reduce the size of the software development process into manageable portions.
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4..0 Mobile Application Marketplace System for Backyard/Federation Livestock Raisers in
Villaba
The Mobile Application Marketplace System for Pig Farmers in Villaba is a Mobile
Application based system aim to build a systematic, well-planned, smooth flow, and automated system
that will cater the buying and selling of Livestock.
The following are the overall application specification and functional requirements of the software to be
developed:
Requires the merchant to insert/upload the picture of any livestock that they are posting.
Allow every user to register and use their active email only once.
Requires email verification upon registration.
Allow Backyard/Federation Livestock Raisers to post their livestock for sale.
The system allows the user to order any livestock.
Normal user can apply to become a certified merchant/Livestock Raiser provided the required
certificate from the Federation and Department of Agriculture.
Allows communication to both Livestock Raisers and normal consumer.
User and merchant can monitor the status of the ordered livestock.
Applies e-payment method.
Admin/Developers can deny or confirm the merchant application of every user if presented
documents proves to be invalid or for any other reason.
Livestock Ordering
Let’s the consumer/user to view and order livestock posted for sale.
User Registration
Any consumer who uses the app will be asked by the system to enter their registered
account and to register with the use of their active email address only once.
Email Verification
The system sends an email verification to the email address provided by the user,
verified email will give access to the registered account.
Livestock Posting
Allows the system to display the livestock posted by the merchant.
Picture Uploading
Requires the merchant to upload/insert pictures of the livestock that they are posting
and the required documents when normal user applies to become a seller/merchant.
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Consumer & Merchant Communication
Using the system chat box, this allows the consumer/merchant to send messages to
each other for the purpose of verification and monitoring.
Order Monitoring
Allows the system to display the status of the order giving clear update to
both the merchant and consumer.
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4.3 System Functions
1. Login authentication.
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2. Sign up for Merchant.
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3. Reset password for administrator.
The password recovery option allows the administrator to create new password in case the administrator
forgot the password. But in order for the administrator to change/recover the password, email address
must be first supplied correctly and should be the same with the email that the administrator used
during sign up. Figure 4.3.3 above shows the interface for resetting the password.
4. Admin Dashboard
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This page allows the administrator to view all the registered/accredited merchants
information. Figure 4.3.4 above shows the information being displayed in the dashboard.
The town of Villaba is the location of the area where the system will be deployed,
considering the objective of the system which is to help the Backyard/Federation of Livestock Raisers
in Selling their livestock in a fast, reliable, efficient, and modest way, there will be areas that are
beyond the scope of the system. In here the scope and limitations of the systems will be discussed.
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The system will offer e-payment option to the customer such as e-wallet or bank
transfer transaction.
Any type of email address can be accepted by the system upon registration but can
only be used once.
The system requires the customer to render a certain amount which shall serve as
down payment when setting up order to prevent bogus buyers.
Normal user can apply to become a merchant by supplying/submitting the required
documents personally to the office of the admin/programmer.
Admin can confirm or deny normal user’s application to become a merchant/seller.
The system does not allow multiple system administrator’s account for it will just
ruin the systems objectives and function, also on the design of the system
administrator’s signup process, only email account of the administrator is required
to recover the password.
Other Agricultural products such as dry goods are not supported by the system, the
system is solely developed to cater livestock and crops.
The e-payment method being offered by the system shall be done manually by the
consumer/customer. Ex: Gcash transaction or bank transfer transaction.
Add to cart option shall not be available for livestock grows constantly & crops dry
out unlike dry goods.
There are sets of hardware and software resources including target user requirements that are
needed to implement and execute the system.
Hardware Resources
In order to make the system fully functional, it is required to attain at least the minimum
requirements for each hardware peripherals. Hardware requirements shortcomings may result to process
degradation.
Software Resources
2. Firebase Database – Database service, a relational database system used for storing data.
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3. Android 7 (Nougat) to Android 11 (R) Operating System – Operating system to be used in
mobile application for the farmers and the consumer/buyer.
4. Browsers (Google Chrome, Mozilla Firefox, Brave, Microsoft Edge etc.) – Intended
browser in using the web-based application.
It is required to use the mentioned software. Lacking component may result to system failure
and application may not function properly.
The application requires users who will validate and process numerous data to make the system
fully functional. Therefore, users must meet these special set of skills:
1. Administrator – media and information basic knowledge have prior knowledge interacting
computers and smartphones, expertise on his line of work, human skills (is concerned with
working with people).
2. Merchant/Farmer – media and information basic knowledge, smartphone interaction
knowledge, expertise on his line of work and human skills (is concerned with working with
people).
Primarily, administrator should acquire media and data information knowledge, in order to
avoid misleading information within the area of work. It is also crucial that administrator
have basic/medium to complex knowledge, if possible, to deal on interacting with
computers and smartphones. Moreover, simple navigation skills, typing skills, and simple
troubleshooting should also be learned and observed. Apart from this, Merchants should
also be equipped with basic knowledge in order to deal with the daily interaction on the
application. Lastly, Consumers/Buyers are also required to have the set of knowledge on
how to interact with a smartphone. Simple smartphone navigation and a good retention in
terms of reading will make tasks easier in hand.
System Architecture
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Figure 4.6.1
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