Name: ___________________________________ Date: _________________ Score: _______________

Special Quiz

Identification

1. It is the first level if relationship marketing which is also called direct sales.
2. This type of customer has needs which does not fit the company’s offerings.
3. It is a key factor of relationship marketing.
4. This type of customer is loyal but not profitable because of a limited fit between his or her needs and the
company’s offerings.
5. It is the process of building and maintaining profitable customer relationship by delivering superior
customer value and satisfaction.

True or False

6. These levels include basic requirements of conducting a business is called Basic & expected levels.
7. Desired customer value pertains to an unexpected purchase or service experience.
8. Strangers are not loyal to a specific brand because they keep on looking for the best deals which may lead
to patronizing other brands.
9. True friends are loyal but not profitable because of the limited fit between their needs & the company’s
offerings.
10. The transaction moves to a higher level because the sales person tells the customer that he or she can be
contacted to answer any inquiry about the product or service is called Reactive Marketing.

Name: ___________________________________ Date: _________________ Score: _______________

Special Quiz

Identification

1. It is the first level if relationship marketing which is also called direct sales.
2. This type of customer has needs which does not fit the company’s offerings.
3. It is a key factor of relationship marketing.
4. This type of customer is loyal but not profitable because of a limited fit between his or her needs and the
company’s offerings.
5. It is the process of building and maintaining profitable customer relationship by delivering superior
customer value and satisfaction.

True or False

6. These levels include basic requirements of conducting a business is called Basic & expected levels.
7. Desired customer value pertains to an unexpected purchase or service experience.
8. Strangers are not loyal to a specific brand because they keep on looking for the best deals which may lead
to patronizing other brands.
9. True friends are loyal but not profitable because of the limited fit between their needs & the company’s
offerings.
10. The transaction moves to a higher level because the sales person tells the customer that he or she can be
contacted to answer any inquiry about the product or service is called Reactive Marketing.