Caden Smith

Sabot

Business and Marketing

16 November 2022

Career Typical Work Education Salary/Income

Tasks/Responsibilities
Advertising Plan advertising campaigns, including Bachelors 79k- 150k a year
which media to advertise in, such as
and radio, television, print, online media, and Degree
Promotions billboards. Negotiate advertising
contracts. Evaluate the look and feel of
Manager
websites used in campaigns or layouts,
which are sketches or plans for an
advertisement.

Advertising Advertising sales agents, also called High school 41k- 59k a year
advertising sales representatives, sell
Sales Agent advertising space to businesses and diploma or
individuals. They contact potential equivalent
clients, make sales presentations, and
maintain client accounts.

Art Director Leading a team of artists, art directors Bachelors degree 110k- 155k a year
will determine which artistic elements
to use; articulate the vision to their in an art or
team; review and approve copy, design subject
designs, or photography; develop
budgets and timelines, and determine
how to best represent the creative
director's concept.

Advertising Copywriters are responsible for Bachelors degree 33k- 86k per year
producing engaging, straightforward
Copywriter text adapted to different advertising in English,
channels like websites or print ads. communications,
or marketing
Public Public relations specialists create and Bachelors degree 56k median pay a
maintain a positive public image for the
Relations (PR) individuals, groups, or organizations in public year
Specialist they represent. relations
Graphic designers create visual text and
Graphic Bachelors degree 50k- 82k per year
imagery concepts, by hand or using
Designer computer software, to communicate ideas in graphic design
that inspire, inform, or captivate consumers.
Reflection:

1. What do these careers have in common? How are they different?

- All of these careers have something to do with marketing in some way and all

require almost a bachelors degree or below. They’re different because that are all

in some different department of marketing.

2. Which of these career options would be the best fit for you? Why?

- The best career option for me in this list is Art director because it makes the most

money out of all the other jobs.

3. What personal characteristics do you have that could be applied to a career in this

field?

- I have good leadership skills and would be good with helping the team decide what

colors to use or what design they need to do in order to make certain things look

good.

You will now research actual job openings. Please locate one job opening for each of the

following careers. You can search directly on Google or on specific job search sites such

as Monster or Indeed.

1. Advertising and Promotions Manager

Employer Name Colorado University

Location Boulder, Colorado

Job critical thinking, and Responsibilities

Description/Prim communications skills
•
ary manages strategy for several key
•
Responsibilities A bachelor’s degree from an areas
accredited college or university,
•
• the primary liaison and partner to
an equivalent combination of departments like Health
education and experience may

•
3 years experience managing
websites and digital
communication

•
projects, digital marketing
campaigns and/or in a copywriting,

•
communications, public relations
or related position

Requirements/ • A bachelor’s degree from an

Skills accredited college or university,
an equivalent combination of
education and experience may
substitute
• 3 years experience managing
websites and digital communication
projects, digital marketing campaigns
and/or in a copywriting,
communications, public relations or
related position.
• Experience working with team
collaborations in a
marketing/communications
environment.

Salary Range (If $59k a year

available)
2. Advertising Sales Agent

Employer Name The N2 Company

Location Centennial, Colorado

Job Description/Primary As the nation’s leader in helping small to mid-sized
Responsibilities businesses efficiently connect with affluent homeowners, The
N2 Company produces high-quality monthly publications,
targeted digital advertising, online media, and creative events.

We are seeking a new Advertising Agent for Stroll Magazine

to join our team. Stroll magazines contain hyper-local content
for desirable, affluent communities and are appreciated by the
readers because most of the content comes from (and is
written by) the residents themselves. Your role will consist of
meeting with business owners to sell advertising and meeting
with homeowners to gather content.

Requirements/Skills Your role will consist of meeting with business owners to

sell advertising and meeting with homeowners to gather
content

- Meet with local business owners for a consultative

meeting to determine if a partnership with our
communities is a mutual fit
- Develop meaningful relationships within the
community through a proven model for engagement
- Connect local businesses with their ideal customers
within the Stroll community

Salary Range (If available) 149k a year

3. Graphic Designer

Employer Name American Furniture Warehouse

Location Colorado
Job Description/Primary
Responsibilities
Requirements/Skills
Salary Range (If available)
American Furniture Warehouse is looking for a creative
Graphic Designer I or II with experience in both print and
electronic media. We’re looking for someone who can take
direction from written or spoken ideas and convert them
seamlessly into images, layouts, and other designs. The
successful candidate should have an intimate understanding
of how marketing campaigns work, especially in the retail
industry.
Job Requirements
• Commitment to AFW’s safety policies and procedures and
ability to promote awareness.
• Working knowledge of Adobe Creative Cloud, HTML5 or
Adobe Animate, and JavaScript.
• Bachelor’s degree in a related field of study from a four-year
college or technical school, or equivalent combination of
education and experience.
• Work simultaneously on multiple projects.
• Creative flair, originality, and a strong visual sense.
• Working knowledge of creating graphics for web-based
applications (display ads (static and dynamic), websites,
social media), and print applications.
• Strong experience in Adobe Creative Cloud applications,
including Photoshop, Animate, Dreamweaver, Illustrator, and
InDesign in a Mac-based environment and Microsoft Office
Suite.
44k- 66k a year