Evaluate the four promotional videos.

Explain and provide evidence if each promotional video is in

conformity with Corporate Social Responsibility.

1ST VIDEO (GILLETTE):

As I watched the promotional video of Gillette I realized that there is a significant role of every man in
our society that we see but we don’t understand. The promotional video inspires every man to have
confidence, at every age and life stage, to be the best they can be. Their vision is to deliver incredible
grooming experiences, while leaving the world a better place for every generation. I’ve seen their
products and it is obvious that their goal is to provide every man with the best possible grooming
products while protecting our planet’s resources.

EVIDENCE OF CSR:

They want to help set a new standard of environmental excellence by using fewer resources by the year
2030. To do this, they plan to improve our environmental footprint across many important areas like
packaging, product waste, water conservation, manufacturing operations and our supply chain. They
were also fully committed to providing consumers with the highest quality products and using safe
ingredients they can trust.

2ND VIDEO ( BEN & JERRY’S):

Yes,Ben & Jerry’s proves it’s possible to bring products and values to new markets with only a few small
tweaks, never straying from the core mission.

EVIDENCE OF CSR:

Ben & Jerry’s has indeed had a long tradition of social responsibility, particularly with respect to
environmental and social endeavors. The company donated 7.5% of its pretax earnings to social causes
starting in 1985.

3RD VIDEO (AIRBNB):

Airbnb’s first notable corporate social responsibility initiative was a 2016 Signing College Day in
collaboration with Michelle Obama and the United Fund (Airbnb, 2016a), encouraging students to
pursue higher education and offering scholarships, with a focus on students of colour. Airbnb Connect –
an initiative launched in 2016 – helps underrepresented minorities transition into employment in the
technology sector (Airbnb, 2016b). Airbnb also regularly donates to local governments to fight
homelessness. In New York, for example, Airbnb donated USD $100,000 to an association that provides
temporary emergency shelter for families experiencing homelessness (WIN, 2020). It assisted the same
association by recruiting volunteers among Airbnb members to help women find employment and
children with their education (Cam, 2016). In San Francisco, Airbnb made donations of $5 million (2018)
and $2 million (2019) to local organisations fighting homelessness (Said, 2018; Kerr, 2019).

4TH VIDEO (NIKE):

Nike’s Corporate Social Responsibility and Sustainability program resonates with the company’s core
belief that “sports can change the world for the better.” Nike leverages the unifying power of sports to
promote its CSR agenda in three key areas: diversity and inclusion, community investment, and
environmental sustainability.

Nike’s CSR and corporate governance programs center on providing a healthy and tolerant work
environment for all employees. To that end, the company invests in promoting a work environment that
celebrates diversity and inclusion. In 2020, Nike introduced two new CSR programs, their Juneteenth
learning initiative, and their Unconscious Bias Awareness training program to promote a greater
understanding of racial equality and social change. Throughout 2020-21, Nike laid out a five-year plan
for creating more diversity in their workforce, which included a target goal of 50% representation of
women and 35% representation of racial and ethnic minorities in their corporate workforce by 2025.[3]
In conjunction with this initiative, Nike announced an investment of $125 million over the next five years
to support businesses committed to “leveling the playing field.”