Maggie Bosworth, Seth Badolato,
Kelley Nguyen, Rebecca White
Zachary Wicklund
COMM 326
6 February 2022
SWOT Analysis: Starbucks
Strengths: Zack
Starbucks has a lot of advantages when it comes
to social media. Most of the people who are
drinking Starbucks are already quite social media
savvy. Their customers are typically middle-class
people between the ages of twenty-two and sixty.
Coffee is also a very trendy thing to post on
social media. All this posting is essentially a free
advertisement. Starbucks also essentially has a
monopoly on the “fast food” coffeehouses around
the world. There isn't a whole lot of competition,
the only real competitors being Dunkin
Doughnuts and Caribou. The combination of
market dominance and coffee's position within
our culture gives Starbucks a whole lot of
advantages compared to other businesses.
Opportunities: Maggie
With Starbucks being a global company, they can
expand at even greater numbers than they already
have. They could expand into growing and
developing markets, such as India. This would
only increase profits and their global reach.
Starbucks also has the opportunity to not only
keep up with coffee trends but also introduce
them. Introducing new drinks can increase their
sales and potentially create partnerships with
other companies or groups. Another potential
opportunity for Starbucks includes creating more
ecofriendly business. This could include adjusting
their cups and packaging. With environmental
concerns growing, Starbucks could establish their
support by creating these changes and grow
support from customers.
Weaknesses: Kelley
A weakness that Starbucks potentially has is
letting their customers advertise on their social
networks. The majority of the images and video
clips on Starbucks’ TikTok and Instagram are
images that their customers and supporters send
in. Starbucks’ tactic is to save a large amount of
money by not directly advertising their products.
By writing the customer’s names on their drink
cups, the customer feels a closer connection and
value to Starbucks’ products, which makes them
want to post it more on social media. Another
weakness that Starbucks has is the high prices of
their products. A medium or large coffee can get
up to seven to nine dollars depending on the
ingredients or extra factors incorporated into the
drink.
Threats: Becca
A threat to Starbucks is the lack of personal
connection in their social media campaigns. They
are professionally done and could lose an
audience that values personality instead of
aesthetics. Compared to a small coffee-shop
business, they might attune their social media to
getting to know their baristas, creating a tight
community that people would want to support
over a big corporation. Another threat could be
the lack of special deals according to certain
hours of the day to cut prices, offering lower-
priced drinks at the end of a day could bring in
more customers looking for a late coffee or
someone who doesn’t have the means to afford
their prices.
 Excellent Satisfactory Good Poor
9 – 10 Points 7 – 8 Points 5 – 6 Points 0 – 4 Points

Strengths At least one paragraph is A few sentences are An attempt was No Attempt
provided that adequately provided that adequately made to complete was made.
explains the component of the explains the component this portion of
SWOT analysis. A good level of the SWOT analysis. the analysis.
of detail and examples are There are good details, More detail is
provided but more detail would needed.
fully flesh out the
analysis.
Weaknesses At least one paragraph is A few sentences are An attempt was No Attempt
provided that adequately provided that adequately made to complete was made
explains the component of the explains the component this portion of
SWOT analysis. A good level of the SWOT analysis. the analysis.
of detail and examples are There are good details, More detail is
provided but more detail would needed.
fully flesh out the
analysis.
Opportunities At least one paragraph is A few sentences are An attempt was No Attempt
provided that adequately provided that adequately made to complete was made
explains the component of the explains the component this portion of
SWOT analysis. A good level of the SWOT analysis. the analysis.
of detail and examples are There are good details, More detail is
provided but more detail would needed.
fully flesh out the
analysis.
Threats At least one paragraph is A few sentences are An attempt was No Attempt
provided that adequately provided that adequately made to complete was made
explains the component of the explains the component this portion of
SWOT analysis. A good level of the SWOT analysis. the analysis.
of detail and examples are There are good details, More detail is
provided but more detail would needed.
fully flesh out the
analysis.
Format The SWOT analysis is properly Some elements of the Several elements No attempt
formatted in a table with each format are missing but of the format are was made
component listed. A title block the rules are mostly missing. There
is included that lists each group followed. Proper spelling are spelling and
members name and the date. and grammar are used grammatical
Proper spelling and grammar mistakes
are used