Professional Documents
Culture Documents
1. IDEAS
Content,
examples/details
and development of
message, unifying
theme
2. ORGANIZATION
Structure, sequence,
connections, present
a meaningful,
cohesive whole with
a beginning, a
middle, and end (i.e.
include a
persuading
introduction and a
strong conclusion)
3. CONVENTION
Grammar/usage
editing, mechanical
correctness
4. VOICE
Audience, purpose,
point of view, the
way the writer
brings the topic/
idea to life
5. STYLE, WORD
CHOICE,
SENTENCE
FLUENCY
Flow, rhythm, the
way the words and
phrases flow
throughout the
essay