Colegio de la Purisima Concepcion

The School of the Archdiocese of Capiz

Roxas City Capiz
Contemporary World
1st semester A.Y. 2022-2022

IMPACT OF KOREAN CULTURE GLOBALLY

Korea's social and economic advancement, as is well known, contributed to the expansion of its culture.
Many developed nations increasingly acknowledge and even enjoy K-pop culture. Additionally, it is
anticipated to have a considerable impact on modern people's social interactions and cultural values. Popular
culture is one of South Korea's most distinctive features. It displays both their real identities as well as the nation's
socioeconomic and technical advancement. There are several internal and external forces that contributed to
it evolving into what it is now.

South Korean popular culture is an essential component in the process of acculturation between the
East and the West, which got started as a result of the success of media companies and the expansion of
Korean media. This trend lends credence to the notion that despite their economic wealth, Koreans put out
effort to adhere to their cultural norms. This is especially relevant given that Korea's previous reputation was
largely based on its rapid technological development. Additionally, South Asian nations were freed from the
impact of Korean popular culture. It encourages social trade and other forms of communication between
South Asian countries and Korea. However, Korean fashion started to acquire popularity and made a name for
itself as a fresh Asian fashion pioneer. The symbols' layout exposes the clear purpose of Korean design. The
standards for what are hot and fashionable today are high, and many people look to Korean fashion as the
gold standard. Fashion from Korea is gradually becoming a symbol of youth around the world. Because it
introduces us to novel concepts, fashion has an impact on our lives. Possible causes include weather or
seasonal fluctuations. It is astonishing how K-pop culture has been able to transcend national boundaries, even
if economic, social, and cultural advancement are inextricably linked. It helps to promote a positive and
enticing image of this country throughout the world. K-pop culture is most frequently connected with Psy's
megahit song "Gangnam Style," which was released in 2012 and has since won the hearts of millions of people.
The global media coverage of this discovery boosts Korea's economy. Furthermore, other associated sectors
are expanding together with K-success. Without a doubt, Hallyu propelled Korea into the spotlight on a global
scale. The Korean government must fully employ all these resources in order to boost the nation's brand equity
given the significant level of worldwide interest in Korea's pop culture scene and creative sector. Hallyu
shouldn't be overmarketed, but Brand Korea needs to be able to expand and promote its identity in an
authentic way. The last 20 years have been interesting to see the Korean Wave grow, and it still is. To begin with,
it is realistic to anticipate that the government will continue to support K-pop in the future given the
advantages of growing globalization for this state's internal economy. Following this insight, it is crucial to
understand that a culture must constantly be available and visible in order to function as an "icebreaker." In
other words, K-pop is now accessible to fans all over the world as a result of the development of social media.
The authors establish two assumptions before laying out for the public this point of view and the steps that led
up to it. The first is that K-pop culture is friendlier, more innocent, and hence more appealing when compared
to other cultures. The second premise states that the information conveyed and supplied online is what helps to
produce such an impression. By exposing fresh viewpoints and ways of living, contemporary K-pop seeks to
encourage tolerance. The promotion of Korean culture through K-pop draws tourists and paves the way for
future international cooperation and communication. Reflexivity and the growing influence of social media are
categorically insufficient to account for "Gangnam Style's" exceptional success. The singer's enormous success
is mostly the result of his or her hegemonic behavior. One may also contend that Psy is to blame for the
popularity of K-pop outside of South Korea and for bringing in new admirers. K-pop stands a decent possibility
of succeeding in this goal, fusing with other cultures to develop a future culture that anybody can relate to and
comprehend. The wealth and beauty of the present Korean entertainment business hide a horrifying underside:
performers are frequently exploited like slaves and their rights are disregarded. There is one glaring sign of
wrongdoing, even though K-pop watchers and fans are blind to these mistreatments: the objectification of
women. As is commonly known, the government outlaws and despises having sex in public in Korea. Local
news outlets as a result cover up and discount such signs. Young female singers frequently must explain their
sexuality to their viewers as a result of the intense rivalry. Young women can be encouraged to display their
bodies and make provocative gestures in order to draw in a male audience. The exploitation of humans in the
ways mentioned above is obviously wrong and unethical. To prevent the propagation of unfavorable rumors
that can damage K-reputation, bad features of the genre should be avoided. Otherwise, this culture can repel
both domestic and foreign visitors.

Given what has been said so far, it is logical to draw the conclusion that Western cultures have
significantly influenced the growth of modern K-pop. Additionally, it changes to meet the requirements of
young people around the world today. The impact of Korean culture on other cultures is expanding and taking
on qualitatively new traits. The domestic economy of the state benefits from this tendency. More visitors and
investors visit the country as awareness of the Korean way of life increases. Additionally, modern K-pop supports
and promotes democracy in other nations with semi-liberal democracies and exhibits symptoms of
liberalization. Given the scope of its influence, understanding that K-pop has strong influence tools and
techniques is essential. The reflectivity principle, which is the foundation of this culture's spread, may make the
message more contagious. Second, even though there are many other types of mass media in use, social
media's accelerated growth is the main reason promoting the export of contemporary K-pop to foreign nations.
Third, Psy's charismatic personality, professionalism, and aptitude for foreseeing audience preferences all help
to explain the development and popularity of "Gangnam Style." This tendency does have certain drawbacks,
though. Due to the distinctions between Psy's musical endeavor and other hallyu songs, it is first anticipated
that "Gangnam Style's" enormous popularity would not be duplicated, and that K-global pop's success will be
less prominent. Because there are still unsolved issues with entertainment business leaders violating human rights,
things get worse. Finally, it is asserted that female K-pop vocalists are objectified. If K-pop culture is to flourish
and grow, these bad tendencies must surely be restrained. It will be interesting to watch how Korea invents in
the future and makes the most of the enormous potential and success of the Korean Wave in order to sustain its
attractiveness to audiences throughout the world. In addition to enhancing the country's brand equity, this
might promote the long-term prosperity of Korean society, the economy, and culture.