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Cagayan National High School – Senior High School
K-DRAMA SENSATION AND ACADEMIC

PERFORMANCE OF GRADE 12 STUDENTS OF CAGAYAN NATIONAL HIGH
SCHOOL
A Correlational Study Submitted

In Partial Fulfillment of the Subject Practical Research II
Carbonell, Jeffson B.
Gramaje Jr., Joel A.
Guiyab, Marjohn S.
Guabes, Rowena T.
Pulido, Millen S.
Garcia Jr., Enrique M
October, 2017
[K-DRAMA SENSATION AND ACADEMIC PERFORMANCE OF GRADE 12 STUDENTS OF CNHS – Senior High School]
Abstract
Hallyu is the rapid spread of Korean popular culture in
the form of Korean drama, dance, music, and fan clubs. In the
Philippines, Hallyu is just a fad or a craze that has an
intense and widely shared enthusiasm for something.
The present study investigated the relationship between
the addiction towards K-drama and Academic performance.
Through correlational research design. Data from the survey
were gathered through a systematic random sampling. X2
critical approach was used to draw statistical inference at
0.05.
The Chi-square result showed that there is significant
relationship between the addiction towards K-drama and
Academic performance. This result suggest that the level of
addiction due to K-drama affects a student’s performance.
While age, and their strand/track greatly affects their
academic performance and their addiction towards K-drama.
However, their gender only affects the academic performance
but their addiction towards K-drama does not.
Keywords: Academic Performance, Hallyu and K-drama.
Table of Contents
Chapter 1: Introduction....................................1
Background of the Study ..................................1
Statement of the Problem .................................3
Objective of the Study ...................................4
Scope and Limitation of the Study ........................5
Significance of the Study ................................6
Definition of Terms ......................................7
Chapter 2: Review of Related Literature and Studies........8
Related Literature .......................................8
Hallyu ...................................................8
Academic Performance ....................................10
Related Studies .........................................11
Chapter 3: Research Methodology...........................14
Research Design .........................................14
Locale of the Study .....................................14
Respondents of the Study ................................14
Data Gathering Procedure ................................15
Data Analysis ...........................................15
Chapter 4: Results and Discussion.........................16
Profile of the Respondents ..............................16
Age..................................................16
Gender...............................................17
Academic Performance ....................................17
Strand/Track.........................................17
Gender...............................................18
Chi Square Results ......................................19
Level of Addiction...................................19
Age.............................................19
Strand/Track....................................20
Gender..........................................20
Academic Performance............................21
Academic Performance.................................22
Age.............................................22
Strand/Track....................................23
Gender..........................................24
Chapter 5: Conclusion and Recommendation..................26
Conclusion ..............................................26
Recommendation ..........................................26
References................................................28
Appendices................................................29
A. Survey Questionnaire ...............................29
B. Raw Data ...........................................31
C. Pictorials .........................................38
Acknowledgment
The researchers would like to expose their deepest
gratitude to the following people for their help and support.
This research would not have been successful without them.
To Mr. Enrique M. Garcia, Jr., for his valuable
suggestion in improving and encouraging to finish this study.
To the parents for providing us moral and financial
assistance to finish this great endeavor.
To those weren’t mentioned, we give our most apology.
Above all, to our Almighty God, the Great supreme master
beyond, whom the researchers owe these pearls of wisdom, for
His earnest love and presence in the midst of all difficulties
encountered that, guided them through. To Him, the
researchers dedicate this humble accomplishment.
Chapter 1
INTRODUCTION
A. Background of the Study
Since the advent of media, there has been an influx of
ways and opportunities for fans to express their admiration
for a popular narrative or text. Fans send fan letters through
snail mail, or visit their idols on shoots and productions.
Now especially with the dawn of new media such as the Internet
and cellphone, the audience and the fans have a faster avenue
to express their thoughts. After an episode of a drama series
had been aired, fans would rally online to talk about their
thoughts on the recent episode. Through different media,
celebrities and broadcast programs are now more reachable for
the fans. It is the same way that even fans from one country
can access media content from another country. The world has
become borderless, and media and fan activities are just two
aspects of globalization that brought about the openness of
the world.
Today’s generation is being influenced by various
cultures. In the Philippines, students are being influenced
by Korean culture through watching Korean dramas and
listening to K-pop music. Korean drama or K-drama refers to
televised dramas in the Korean language, made in South Korea,
mostly in a mini series format, with distinctive features
that set them apart from television series and soap operas
made elsewhere. Korean dramas are extremely popular
worldwide, partially due to the spread of the Korean Wave,
with streaming services that offer multiple language
subtitles. Many of these dramas have become popular
throughout Asia, with growing interest in other parts of the
world. K-dramas have contributed to the general phenomenon of
the Korean wave, known as Hallyu (www.viki.com).
Students are the key assets of universities. The
students’ performance plays an important role in producing
best quality graduates who will become great leaders and labor
for the country thus responsible for the country’s economic
and social development. Academic achievement is one of the
major factors considered by employers in hiring workers
especially for the fresh graduates. Thus, students have to
put the greatest effort in their study to obtain good grades
and to prepare themselves for future opportunities in their
career at the same time to fulfill the employer’s demand.
Academic achievement represents performance outcomes
that indicate the extent to which a person has accomplished
specific goals that were the focus of activities in
instructional environments, specifically in school, college,
and university. School systems mostly define cognitive goals
that either apply across multiple subject areas (e.g.,
critical thinking) or include the acquisition of knowledge
and understanding in a specific intellectual domain (e.g.,
numeracy, literacy, science, history). Therefore, academic
achievement should be considered a multifaceted construct
that comprises different domains of learning. Because the
field of academic achievement is very wide-ranging and covers
a broad variety of educational outcomes, the definition of
academic achievement depends on the indicators used to
measure it (Steinmayr et. al, 2015).
These being verbalized, this study would attempt to
determine the level of K-drama addiction of the students and
its effects on their academic performance.
B. Statement of the Problem
This study tried to seek answers to the following
questions:
1) What is the level of addiction of the respondents toward
K-drama when they are grouped according to the following
variables:
1.1) Sex
1.2) Age
1.3) Strand/Block
2) Is there a significant relationship between Level on
Addiction towards K-drama and each of the Profile
Variables?
3) What is the Academic Performance of respondents when
they were grouped according to the Profile Variables?
4) Is there a significant relationship between Academic
Performance and each of the Profile Variables?
5) Is there a significant relationship between the level of
addiction and the Academic Performance of Grade 12
Cagayan National High School students
Ho: There is no significant relationship between the students’
performance and level of k-drama addiction of Grade 12 Cagayan
National High School.
C. Objectives of the Study
In general, the researchers would like to know the
relationship between the level of addiction of the senior
high school students of Cagayan National High School and their
academic performance.
Specifically, this study aimed to:
a) Determine the level of addiction of students in
watching K-drama.
b) Determine the Mean Grade of the Senior High School
students from the different track/ strand, mainly:
1. Academic Track
i. General Academic Strand
ii. Science, Technology, Engineering and
Mathematics
2. Technical Vocational and Livelihood Track
3. Sports track
c) To assess if the level of addiction of students
towards K-drama and their academic performance has a
significant relationship.
D. Scope and Limitation of the Study
The study focuses on the investigation of relationship
between the level of addiction of the Grade 12 students of
Cagayan National High School in watching K-drama to their
academic performance regardless of gender and socio-economic
status. The researchers employed survey method to collect
data and responses of students.
In this study, it shall be understood that K-drama refers
to televised dramas in the Korean language, made in South
Korea, mostly in a mini-series format.
It is limited to the locale of the study, Cagayan
National High School and the students of Senior High School
Department of the same institution.
E. Significance of the Study
The results of this study would benefit the following:
To the parents, they may be able to understand their
children’s fascination for such foreign media products.
To the Filipino teenage K-drama fans, they may gain
understanding of their fandom, and their consumption of K-
drama media affects their decision and participation into
activities.
This study also encourages the audience to become
critical and responsive to the media content presented to
them. This way, they can contribute to the betterment of the
local media through their active participation in the
feedback process, thus creating a healthy relationship
between media and society.
To the future researchers, they may benefit from this
study because this will encourage them to continue on the
investigation of other factor that may affect the students’
performances and to be able to find an alternative ways on
testing correlational strategy in finding relationship
between academic performance and level of addiction of
students in watching K-drama.
F. Definition of Terms
The researchers provided this section in order to
inculcate the meaning of various terms in relation with the
current research endeavor.
Academic Performance refers to the General Weighted Average
(GWA) of the students for the year 2017-2018.
Active Consumption refers to an act of consuming K-drama
repeatedly and in a regular basis.
Consumption refers to an act of using or/and utilizing K-
drama media content.
K-drama Addict refers to a person whose love of K-drama has
moved beyond a hobby into an obsession.
Level of Addiction refers to addiction level of an entity
towards K-drama.
Media Content refers to other music, video clips and music
videos that may contain or related in any way to Korean
dramas.
Chapter II
REVIEW OF RELATED LITERATURE AND STUDIES
Related Literatures
Hallyu
According to Temblor (2016), K-drama is known for its
fresh storyline and scenic cinematography, which was the
stepping-stone of Hallyu, which means flow of Korea or an
invasion of Korean culture in other countries, such as the
Philippines.
K-drama had captured everyone specially the youth and
middle-aged. The viewers are attached to the story because the
plot of K-drama are not the same old and very predictable
plots that are recycled from time-to-time and the viewers are
more attracted to K-drama because of the good-looking actors
who portray the lead roles of every K-drama and the audience
were in “kilig” because of that.
As mentioned by Salonga, R. (2013), Hallyu has a big
impact globally. Everyone had copied everything about the
Korean people even their culture. From kimchi to K-pop
including K-drama and their fashion and saying
“Annyeonghaseyo.”
Mr. Jonathan Kim, Chairman of Hanmac Cultural Corporation
and a film producer, explained to the audience of the forum
that happened last 2013 held at Manila Hotel that Koreans have
a ceiling number of days in their cinemas to view K-drama.
As noted by Santamaria, C. (2012), hallyu refers to the
wave of the South Korean entertainment and culture. This
hallyu reached the Philippines back in the year 2003. As seen
by Santamaria in the research done by Dr. Crisanta Flores of
the University of the Philippines Diliman campus, explained
the effect on the Filipino audience of the K-drama is when
they view such urban scenes of Seoul, South Korea, they dream
to go in Korea. It is because they were attracted by the K-
drama sensation that is happening in our country.
Taking note of Shim, D. (2006), the Southeast Asian
market provides consumptions about media globalization. The
culture of the Korean media made popularity in most of the
Eastern and Southeastern people, the Korean media industries
made an argument regarding the dominance of US about the
globalization that is not entirely justified. Entertainment
made popularity and give birth to the world’s new TV drama;
K-drama.
According to Professor Flores of the University of the
Philippines Diliman campus, Filipinos are made and to increase
the popularity of K-pop in the Philippines. Flores discussed
the impact of Korean wave in the Philippines, Filipino dramas
were influenced by “Mexicanovelas” Flores said “Filipino
dramas earlier compared to Mexicanovelas have now form
Koreanovelas productions.” In addition to what Prof. Flores
had said, “Korean dramas have become a purveyor of anything
Korean, from gadgets to fashion carts to food. It is because
of the existence of K-pop, Filipinos are influenced on how by
their traits or even their fashion.
Academic Performance
People have a notion that Grade Point average speaks for
the academic performance. Many factors may indicate academic
performance that include grades, test scores, extracurricular
activities, and leadership. Grades are the main or first in
the list which can define academic performance of a student.
Next to this is the test scores acquired in IQ examination,
it is because most of the students are not performing well
inside their classroom. In addition, extracurricular
activities are an indicator of academic performance it is
because some of students do not earn good grade from their
academics but in their extracurricular activities. Lastly,
leadership is also an indicator of academic performance
because some students can lead their groups (Salonga, R.,
2013).
According to Shelton, K. (2012), academic performance is
measured by the final grade earned in the course. Therefore,
the students define it past semester General Point Average
(GPA) for the current semester. The GPA is closed as a summary
measure of the academic performance by the tertiary
institutions.
Academic achievement was considered a multi-faceted
constructing, which it composed of different domain. It
represent performance outcomes of a certain person accomplish
specific goal. That was focus of activities in instructional
environments specifically in school, college and university.
Schools system mostly defined cognitive goals that either
apply across multiple subjects area. Academic achievements
defined that it depend on the indicator used to measure it
(Meibner, A., Steinmayr, R., Weidenger, A., & Withwein, R.,
2015).
Related Studies
This study by Robledo, C.D.P. (2011) aimed to find out
how the Filipino university students accept Koreanovelas.
Through a one-shout survey of research, the study tried to
find out the demographic characteristics of the respondents,
their level of exposure to the program, their preferences for
watching Korean dramas, and their acceptance of the
characteristics and other aspects of Koreanovelas. The
respondents consisted of 200 college students representing
five different universities in Metro Manila.
Survey results revealed that majority of the university
students watched Koreanovelas regularly for entertainment
purposes. The main appeals of the Korean dramas are the
following: unique and exciting plot, fast-paced stories,
fashionable and good looking Korean characters, trendy
culture, and other elements such a romantic sentiment
expressed in the drama and the use of enticing music.
Findings also revealed that the respondents had generally
favorable acceptance towards Korean male and female
characters, Korean fashion and Home products shown in the
Koreanovela programs being aired in the Philippines.
This study hopes to provide insights to the youth of
today about international programming. Furthermore, through
this study the researcher aspires to provide a glimpse of how
the young audience, particularly the university students,
recognize the characteristics and other aspects of Korean
dramas.
In addition, the study can present information on how the
Filipino youth see Koreanovelas as a whole. The researcher
hopes that the findings of this research can be used to advance
the studies on Korean drama programs.
The thesis done by Alanzalon, S.M. (2011), looked into
the popularity of Korean popular (K-pop) music among the
Filipino teens aged 15-19 years of aged. The study found out
that Filipino teens are highly exposed to K-pop music and
consumed these media texts everyday by utilizing various
media, most specifically the Internet. The Filipino fans are
also attracted to the cultural offerings of Kpop content,
especially the visual aspects of music videos. It was found
out that consuming K-pop content gratified the entertainment
need of the fans through its appealing visual element and
high-quality content.
Chapter 3
Research Methodology
Research Design
This study employs a correlational research design in
assessing the relationship of Level of Addiction of Senior
High School (SHS) students of Cagayan National High School
(CNHS) towards K-drama and their academic performance (AP) as
measured by their General Weighted Average (GWA) school year
2017-2018.
Locale of the Study
This research will be done at Cagayan National High
School, located at the Taft Street, Bagay Road, Tuguegarao
City. This school offers Senior High School program that
started last school year 2017-2018.
Respondents of the Study
Two hundred and seven-five (275) students of Cagayan
National High School-Senior High School became the
respondents of survey in this study. There were about fifteen
to one hundred and five students from each strand
participating in this questionnaire.
Table 1. Number of respondents.
Track/Strand Number of
Students
General Academic Strand 80
Science, Technology Engineering and 105
Mathematics
Sports Track 15
Technical Vocational and Livelihood Track 75
Data Gathering Procedures
Data were gathered through a systematic random sampling,
by getting the fifth element of each row or the person listed
alphabetically in the class record of their classes.
Data Analysis
The study will utilize Chi square to determine the
relationship between Academic performance of Grade 12 Senior
High School students of Cagayan National High School and their
level of addiction towards Kdrama together with their
respective profile variables and the number of hours of
reading their notes at home. X2 critical approach shall be
used to draw statistical inference at 0.05 level of
significance.
Chapter IV
Results and Discussion
In this chapter, the results and discussion of data from
the quantitative (survey) methods are presented. Two (2)
variables were determined in the instruments: the level of
addiction towards K-drama and Academic performance, which is
being determined by their First Grading Grade this school
year 2017-2018.
Profile of Respondents
There are two hundred and seventy-five (275) respondents
participated in the survey. They were all Grade 12 of Cagayan
National High School and enrolled in the different tracks or
strand present in the same institution mainly, Science
Technology, Engineering and Mathematics, General Academic
Strand, Technical Vocational and Livelihood and SPORTS track.
Age
As shown in Table 1, 17-year old fans had the highest
representation in the survey respondents, as they comprised
62.55% of the total sample. Meanwhile, those 18 years of age
comprised 28.73%. While the rest were aged 19 (4.36%), 16
(3.27%), 20(0.73%) and 21 (0.36%).
The age of 17 led the percentage equivalence of the
survey. However, it can be observed that the other ages (18,
19, 16, 20 and 21) were also well represented in the survey
sample.
Table 1. Age of the respondents
AGE NUMBER PERCENTAGE (%)

16 9 3.27
17 172 62.55
18 79 28.73
19 12 4.36
20 2 0.73
21 1 0.36
TOTAL 275 100
Gender
Table 2 shows that an overwhelming majority (62.55%) of
the respondents were females, while the remaining 37.45% were
males. It is evident from the survey results that the female
Kdrama fans outnumbered the male fans by a huge margin. In
fact, the results show that more than three-fifth of all the
respondents were females.
Table 2. Gender of the respondents.
Gender Number Percentage (%)

Male 103 37.45
Female 172 62.55
TOTAL 275 100
Academic Performance
Track/Strand
As shown in Table 3, that the students of Science,
Technology, Engineering and Mathematics (STEM) had the
highest Mean average for the First Grading, 87.65%.
Meanwhile, students of General Academic Strand (GAS) got
86.71%. While the rest of the students who are enrolled in
Technical Vocational and Livelihood (TVL) (85.04), Sports
Track (83.27). However, Sports track is less scatter than the
rest of strand/ track while GAS is the most scattered among
the rest of strand/ track.
Table 3. Mean and Standard deviation for the Academic
performance of the different Track and Strand.
TRACK/STRAND MEAN AVERAGE STANDARD DEVIATION

STEM 87.65 3.71
GAS 86.71 4.01
TVL 85.04 3.77
SPORTS 83.27 2.187
Gender
As shown in Table 4, Female students had the highest Mean
average for the First Grading, 86.96%. Meanwhile, Male
students got 85.19%. However, Female students track is less
scatter than the Male students in terms of their Academic
performance.
Table 4. Mean and Standard Deviation of the First Grading
Average group by their Gender.
GENDER MEAN GRADE STANDARD DEVIATION

MALE 85.19651 4.362117
FEMALE 86.96966 3.582657
Chi-square Results
A. Level of Addiction
1. Age
Table 5 shows, that the age affects the level of addiction
towards K-drama by the Grade 12 Senior High School students
of Cagayan National High School.
Table 5. Level of Addiction and Age of the respondents.
OBSERVED EXPECTED (O-E) (O-E)^2 (O-E)^2/E

2 0.95 1.047445 1.097142 1.151788
21 18.20 2.79562 7.815494 0.429319
3 8.26 -5.25547 27.62001 3.34566
3 1.27 1.729927 2.992647 2.35628
0 0.32 -0.31752 0.100818 0.317518
1 1.81 -0.80657 0.650554 0.360105
36 34.53 1.474453 2.17401 0.062968
16 15.66 0.343066 0.117694 0.007517
2 2.41 -0.40876 0.167084 0.069365
0 0.60 -0.60219 0.362633 0.60219
1 2.86 -1.85766 3.450916 1.2076
49 54.61 -5.61314 31.50733 0.576918
32 24.77 7.233577 52.32463 2.112725
2 3.81 -1.81022 3.276893 0.860027
3 0.95 2.047445 4.192032 4.400831
1 2.59 -1.59489 2.543676 0.980263
52 49.59 2.408759 5.802121 0.116999

22 22.49 -0.48905 0.239171 0.010635
4 3.46 0.540146 0.291758 0.084327
0 0.86 -0.86496 0.748162 0.864964
4 0.79 3.211679 10.31488 13.08462
14 15.07 -1.06569 1.135702 0.075383
5 6.83 -1.83212 3.356652 0.491305
1 1.05 -0.05109 0.002611 0.002484
0 0.26 -0.26277 0.06905 0.262774
33.83456*s
*significant @ 0.05.
2. Strand/Track
As stipulated in Table 6, strand/track is also affected
by Level of Addiction towards K-drama of the students of
Cagayan National High School.
Table 6. Level of Addiction towards K-drama and Strand/
Track.

19 11.45 7.545455 56.93388 4.970418
4 8.73 -4.72727 22.34711 2.560606
1 1.64 -0.63636 0.404959 0.247475
6 8.18 -2.18182 4.760331 0.581818
19 21.00 -2 4 0.190476
14 16.00 -2 4 0.25
4 3.00 1 1 0.333333
18 15.00 3 9 0.6
26 33.22 -7.21818 52.10215 1.568483
30 25.31 4.690909 22.00463 0.869436
6 4.75 1.254545 1.573884 0.331661
25 23.73 1.272727 1.619835 0.068269
35 31.31 3.690909 13.62281 0.435107
22 23.85 -1.85455 3.439339 0.14418
2 4.47 -2.47273 6.11438 1.367036
23 22.36 0.636364 0.404959 0.018108

6 8.02 -2.01818 4.073058 0.507978
10 6.11 3.890909 15.13917 2.478139
2 1.15 0.854545 0.730248 0.637518
3 5.73 -2.72727 7.438017 1.298701
19.45874*S
*significant @ 0.05
3. Sex
As shown in table 7, gender greatly affects the level
of addiction towards K-drama, with a Chi square calculated
value of 34.94 while the Chi square critical value is 21.03.
Table 7. Sex and Level of addiction towards K-drama

7 18.76 -11.76 138.3831 7.37507
23 11.24 11.76 138.3831 12.31565
29 34.40 -5.40 29.16 0.847674
26 20.60 5.40 29.16 1.415534
55 54.41 0.59 0.342757 0.006299
32 32.59 -0.59 0.342757 0.010519
62 51.29 10.71 114.7625 2.237641
20 30.71 -10.71 114.7625 3.736644
19 13.13 5.87 34.40356 2.619318
2 7.87 -5.87 34.40356 4.374007
34.93836*s
4. Academic performance
As shown in table 8, the chi square calculated value is
greater than chi square critical. Wherein the chi square
calculated value is 21.68, while the chi square critical value
is 21.03. There for Level of Addiction towards Korean drama
affects the academic performance of Grade 12 students of
Cagayan National High School Students Senior High School.
Table 8. Chi square of Level of Addiction towards K-drama and
Academic performance.

FREQUENCY FREQUENCY
0 0.25 -0.25 0.06 0.25
2 4.67 -2.67 7.14 1.53
17 12.54 4.46 19.88 1.59
1 2.54 -1.54 2.37 0.93
0 0.63 -0.63 0.39 0.63
12 11.91 0.09 0.01 0.00
33 31.98 1.02 1.04 0.03
6 6.48 -0.48 0.23 0.04
2 0.97 1.03 1.06 1.09
28 18.45 9.55 91.11 4.94
44 49.54 -5.54 30.66 0.62
5 10.04 -5.04 25.37 2.53
1 0.89 0.11 0.01 0.01
13 16.82 -3.82 14.59 0.87
44 45.15 -1.15 1.32 0.03
14 9.15 4.85 23.55 2.57
0 0.27 -0.27 0.07 0.27
2 5.14 -3.14 9.86 1.92
15 13.80 1.20 1.45 0.11
5 2.80 2.20 4.86 1.74
TOTAL 21.68*s
B. Academic performance
1. Age
Table 9 clearly shows that the Chi Square calculated
value is 12.71 while 21.03 is the Chi Square tabular value.
There for age is not a factor for the academic performance.
Table 9. Age and Academic Performance.

0 0.11 -0.11 0.011571245 0.107569721
2 1.84 0.16 0.025396422 0.013797623
1 0.87 0.13 0.01625371 0.018628682
0 0.14 -0.14 0.020571102 0.143426295
0 0.04 -0.04 0.001285694 0.035856574
0 2.15 -2.15 4.62849796 2.151394422
30 36.81 -6.81 46.41354899 1.260800952
24 17.45 6.55 42.89989048 2.458418381
4 2.87 1.13 1.280233647 0.446303674
2 0.72 1.28 1.645751655 2.294909252
7 5.67 1.33 1.781320931 0.31442444
101 96.94 4.06 16.48165902 0.170018758
42 45.95 -3.95 15.61981556 0.339914488
7 7.55 -0.55 0.306677672 0.040599207
1 1.89 -0.89 0.789336677 0.41798208
2 1.08 0.92 0.854335645 0.79421573
21 18.41 2.59 6.726893224 0.365465411
6 8.73 -2.73 7.426167839 0.851126999
1 1.43 -0.43 0.188584308 0.13148517
0 0.36 -0.36 0.128569388 0.358565737
12.7149036*ns
*not significant @ 0.05
2. Strand/Track
Table 10 shows that the Chi Square calculated is 27.026
while the Chi square tabulated value is 16.92. So that, the
academic performance of Grade 12 students of Cagayan National
High School Senior High School is being affected by their
track/strand.
Table 10. Strand and Academic performance Chi Square Results.

0 0.94 -0.93827 0.880354 0.938272
2 0.99 1.012346 1.024844 1.037654
0 0.15 -0.14815 0.021948 0.148148
1 0.93 0.074074 0.005487 0.005926
13 17.83 -4.82716 23.30148 1.307077
13 18.77 -5.76543 33.24021 1.771353
7 2.81 4.185185 17.51578 6.22271
24 17.59 6.407407 41.05487 2.333645
46 47.85 -1.85185 3.429355 0.071666
55 50.37 4.62963 21.43347 0.425517
5 7.56 -2.55556 6.530864 0.864379
47 47.22 -0.22222 0.049383 0.001046
17 9.38 7.617284 58.02301 6.184032
10 9.88 0.123457 0.015242 0.001543
0 1.48 -1.48148 2.194787 1.481481
3 9.26 -6.25926 39.17833 4.231259
27.02571*s
*significant @ 0.05
3. Gender
Table 11 suggest that the gender affects academic
performance by the students of Cagayan National High School
Senior High School. Wherein, the Chi Square calculated value
is 10.13 while the Chi Square tabular value is 7.81.
Table 11. Gender and Academic Performance.

1 1.90 -0.9 0.812 0.427
2 1.10 0.901 0.812 0.739
27 36.12 -9.12 83.24 2.304
30 20.88 9.123 83.24 3.987
104 96.96 7.037 49.52 0.511
49 56.04 -7.04 49.52 0.884
22 19.01 2.988 8.926 0.469
8 10.99 -2.99 8.926 0.812
10.13*s
*significant @ 0.05
Chapter V
Conclusion and Recommendation
Conclusion
The results of the study generated the following
conclusions:
a. The gender affects the level of addiction towards K-
drama; also, academic performance of the students is
affected by their gender.
b. The Age also affects the level of addiction, though it
does not affect the academic performance of students.
c. The strand/track is affected by the Level of addiction
towards K-drama and by their academic performance of
the students.
d. There is a significant relationship between academic
performance of the students and level of addiction
towards K-drama.
Recommendation
The researcher would like to recommend to the students that
they should focus their attention towards their Academic
performance rather than an object than can decrease their
performance in class.
The researchers would also recommend to the future
researchers to investigate different factors that can affect
Academic performance of the students. In addition, to tackle
the cognitive and behavioral effects of foreign media content,
such as Korean drama, on the Filipino fan most especially to
the students.
Lastly, a more complex study regarding on the
relationship between the level of addiction towards K-drama
and Academic performance.
References
Alanzalon, S. K. (2011, April). Kpopped!: Understanding the
Filipino Teens' Consumption of Korean Popular music and
videos. Retrieved from iskwiki.upd.edu.ph/
Meibner, A., Steinmay, R., Weidenger, A., & Withwein, R.
(2014, July 30). Academic Achievement.
doi:10.1093/0B0/9780199756810-0108
Santamaria, C. (2012, September 9). Korean Hallyu and the
Pinoy invasion. Retrieved from Rappler.com:
https://www.rappler.com/entertainment/12681-hallyu-
growing-in-ph
Shelton, K. (2012). What is Academic Performance. Retrieved
from IGI-Global: www.igi-global.com/book/handbook-
research-building-growing-sustaining/152132
Shim, D. (2006, January 26). Hybridity and the Rise of Korean
popular culture in Asia Media Culture and Society.
doi:10.1177/0163443706059278
Temblor, S. B. (2016, April 20). Hallyu Wave: Rise of Korean
Culture in the Philippines. Retrieved from The Freeman:
www.philstar.com/cebu-
lifestyle/2016/04/20/1574787/hallyu-wave-rise-korean-
culture-philippines?nomobile=1
Appendices
Appendix A: Survey Questionnaire
Name:__________________________ Age:______ Gender: __Male

__Female Track/Strand:___________
Dear respondents,
The researchers would like to know the level of your fandom

towards K-drama and your academic performance. We shall keep
your identity as our respondent.
-The researchers
Instructions: Please put a check mark on the corresponding

scale from 1 to 5(Never to Always).
1) What was your First Grading Average this school year 2017-
2018? ______
2) On a daily basis, how often do you read your notes at
home?(Please check one.)
฀ Less than 2 hours
฀ 2 to 3 hours
฀ 4 to 5 hours
฀ More than 5 hours
1 2 3 4 5
1. When you say “just one more episode,” it is
NEVER just one more episode.
2. Your family and friends know that “I’m just
going to finish this one scene” means that
you will be dragging yourself to bed
sometime around 3:00 a.m.
3. When you watch K-dramas, you can sometimes
anticipate the subtitles just by hearing
the words. Oh, and you have never formally
studied Korean.
4. You have purchased ramen or “kimchi” as the
direct result of watching a drama.
5. You have cried actual tears during a
drama.
6. Sometimes, you skip social events because
you would rather watch a K-drama.
7. In casual conservation, you have used the
phrase, “In this drama I watched…” to
start an illustrative example.
8. You have watched more than five episodes
of one drama in a single day and you have
done it more than once.
9. You have caught yourself unintentionally
bowing to someone as a greeting.
10. In your “To do” list is something like
this: 1. Watch episodes of (insert
favourite drama here). 2. Study for
finals. 3. Shower.
11. You have completed an entire series in 3
days or less.
12. Your to watch-list is never empty.
13. You cannot imagine life without Kdrama.
14. You’re always in the mood in Kdrama
marathons
15. You occasionally ignore phone calls/ text
message because you’re too busy watching
Kdrama.
Appendix B: Raw Data
GENDER AGE AP STRAND BLOCK LOA INTERPRET

F 17 90 GAS 1 65 K-Drama Addict
F 17 91.825 GAS 1 22 K-drama Lover
F 17 93.628 GAS 1 41 K-drama Fanatic
F 17 88 GAS 1 50 K-drama Maniac
M 17 90.375 GAS 1 17 K-drama Lover
F 17 88 GAS 1 26 K-drama Lover
M 17 90 GAS 1 36 K-drama Fanatic
F 17 91.125 GAS 1 53 K-drama Maniac
M 17 90 GAS 1 62 K-Drama Addict
F 17 90.125 GAS 1 16 Casual Viewer
F 17 88.88 GAS 2 64 K-Drama Addict
F 18 87 GAS 2 41 K-drama Fanatic

M 18 88.25 GAS 2 38 K-drama Fanatic
M 17 86 GAS 3 27 K-drama Lover
F 17 85.75 GAS 3 15 Casual Viewer
M 17 84 GAS 3 59 K-drama Maniac
M 18 85 GAS 3 24 K-drama Lover
M 17 85 GAS 3 15 Casual Viewer
M 19 84.125 GAS 3 15 Casual Viewer
F 17 87 SPORTS 26 K-drama Lover
F 17 88 SPORTS 16 Casual Viewer
M 18 80 SPORTS 34 K-drama Fanatic
F 18 83 SPORTS 44 K-drama Fanatic
M 18 82 SPORTS 27 K-drama Lover
M 18 80 SPORTS 53 K-drama Maniac
F 17 82 SPORTS 48 K-drama Maniac
M 19 84 SPORTS 75 K-Drama Addict
F 17 83 SPORTS 67 K-Drama Addict

F 18 86 GAS 4 22 K-drama Lover
M 17 84 GAS 4 47 K-drama Maniac
F 18 85 STEM 4 63 K-Drama Addict
F 16 86.37 STEM 4 15 Casual Viewer
F 17 85.25 STEM 4 29 K-drama Lover
F 17 84 STEM 4 38 K-drama Fanatic
F 17 83 STEM 4 23 K-drama Lover
F 17 89 STEM 4 49 K-drama Maniac
M 18 85 STEM 4 51 K-drama Maniac
M 20 85 STEM 5 35 K-drama Fanatic
F 17 82.25 STEM 5 41 K-drama Fanatic
M 19 84.53 STEM 5 52 K-drama Maniac
M 17 83.123 STEM 5 15 Casual Viewer

F 17 85.48 STEM 5 57 K-drama Maniac
M 17 81.375 STEM 5 49 K-drama Maniac
F 17 90 TVL 2 44 K-drama Fanatic
M 18 82 TVL 2 45 K-drama Fanatic
F 17 86 TVL 2 50 K-drama Maniac
F 17 86 TVL 2 65 K-Drama Addict
M 19 89 TVL 2 47 K-drama Maniac
M 18 90 TVL 2 21 K-drama Lover
M 16 89 TVL 2 15 Casual Viewer

F 17 84 TVL 2 17 K-drama Lover
M 17 84.5 TVL 3 15 Casual Viewer
F 18 86.75 TVL 3 56 K-drama Maniac
F 18 85.125 TVL 3 36 K-drama Fanatic
M 17 72.25 TVL 3 59 K-drama Maniac
M 20 80.375 TVL 3 40 K-drama Fanatic
F 18 85.75 TVL 3 29 K-drama Lover
M 18 85.125 TVL 3 21 K-drama Lover
F 17 79.625 TVL 3 15 Casual Viewer
F 18 89.625 TVL 1 16 Casual Viewer

F 17 93.075 STEM 1 62 K-Drama Addict
M 17 93 STEM 1 22 K-drama Lover
F 18 94.25 STEM 1 71 K-Drama Addict
M 17 93 STEM 1 15 Casual Viewer


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K-DRAMA SENSATION AND ACADEMIC

A Correlational Study Submitted

Garcia Jr., Enrique M

Hallyu is the rapid spread of Korean popular culture in

Philippines, Hallyu is just a fad or a craze that has an

intense and widely shared enthusiasm for something.

The present study investigated the relationship between

the addiction towards K-drama and Academic performance.

Through correlational research design. Data from the survey

were gathered through a systematic random sampling. X2

critical approach was used to draw statistical inference at

The Chi-square result showed that there is significant

relationship between the addiction towards K-drama and

Academic performance. This result suggest that the level of

addiction due to K-drama affects a student’s performance.

While age, and their strand/track greatly affects their

academic performance and their addiction towards K-drama.

However, their gender only affects the academic performance

but their addiction towards K-drama does not.

Keywords: Academic Performance, Hallyu and K-drama.

The researchers would like to expose their deepest

gratitude to the following people for their help and support.

This research would not have been successful without them.

To Mr. Enrique M. Garcia, Jr., for his valuable

suggestion in improving and encouraging to finish this study.

To the parents for providing us moral and financial

assistance to finish this great endeavor.

To those weren’t mentioned, we give our most apology.

Above all, to our Almighty God, the Great supreme master

beyond, whom the researchers owe these pearls of wisdom, for

His earnest love and presence in the midst of all difficulties

encountered that, guided them through. To Him, the

researchers dedicate this humble accomplishment.

A. Background of the Study

Since the advent of media, there has been an influx of

ways and opportunities for fans to express their admiration

for a popular narrative or text. Fans send fan letters through

snail mail, or visit their idols on shoots and productions.

to express their thoughts. After an episode of a drama series

thoughts on the recent episode. Through different media,

celebrities and broadcast programs are now more reachable for

aspects of globalization that brought about the openness of

Today’s generation is being influenced by various

cultures. In the Philippines, students are being influenced

by Korean culture through watching Korean dramas and

listening to K-pop music. Korean drama or K-drama refers to

televised dramas in the Korean language, made in South Korea,

mostly in a mini series format, with distinctive features

made elsewhere. Korean dramas are extremely popular

worldwide, partially due to the spread of the Korean Wave,

with streaming services that offer multiple language

subtitles. Many of these dramas have become popular

throughout Asia, with growing interest in other parts of the

world. K-dramas have contributed to the general phenomenon of

the Korean wave, known as Hallyu (www.viki.com).

Students are the key assets of universities. The

students’ performance plays an important role in producing

for the country thus responsible for the country’s economic

and social development. Academic achievement is one of the

major factors considered by employers in hiring workers

especially for the fresh graduates. Thus, students have to

put the greatest effort in their study to obtain good grades