Rayat shikshan sanstha’s

KARMAVEER BHAURAO PATIL COLLEGE, VASHI.

NAVI MUMBAI
(AUTONOMOUS COLLEGE)

THE INFLUENCE OF KOREAN DRAMA ADDICTION ON THE ACADEMIC

PERFORMANCE AND LIFESTYLE OF FEMALE STUDENTS

CIE- RESEARCH BASED REPORT (PGPSY305)

Sheba Ramachandran
MA Psychology Part II
Academic year - 2023-2024
Date – 10/01/2024
 TABLE OF CONTENTS
INTRODUCTION
01 - Statement Of Problem
- Significance Of study 04
RESULT AND
DISCUSSION
- Objectives Of study

02 REVIEW OF
LITERATURE 05 CONCLUSION
- Recommendation
- Limitation

METHODOLOGY
03 - Operational definition
- Variables
06 REFERENCE

- Hypothesis
- Research Design
- Sample and Sampling Technique
- Data Collection and Procedure
- Measurement Tool
- Data Analysis
 01 INTRODUCTION

The term "Korean drama" refers to the first television dramas developed and produced in South
Korea. A captivating TV series that have taken the world by storm. They touch on various themes
like romance, family values, and sacrifice, drawing viewers in with relatable characters and
emotional depth. This unique storytelling has made K-dramas addictive, especially among women
who are drawn to their romantic plots. The magic of K-dramas isn't just in their storytelling;
they've sparked a cultural phenomenon called the "Korean Wave" that's swaying hearts from Asia
to India, K-dramas stand out with their focus on characters and emotions rather than just plot
action, making them a global sensation with high-quality visuals and unforgettable soundtracks.
In the midst of the pandemic, K-dramas became a lifeline for many, introducing them to Korean
culture and fashion. With a unique blend of traditional values and modern romance, these dramas
tug at heartstrings. However, excessive watching can lead to relationship and mental health issues.
K-dramas also influence fashion, beauty trends, and even cooking choices in places like India,
though concerns about cultural appropriation arise. These dramas not only offer an escape from
reality but also promote cultural empathy. Yet, they should be consumed mindfully as they can
impact academic performance and mental well-being.
 Statement Of The Problem

Highlighting the growing trend of K-Drama consumption

among female students and the need to explore its implications Significance Of The Study
on their academic and lifestyle choices
 Academic Performance
 Parental Concerns
 Educational Policies
 Social and Emotional Well-being
Objectives  Media Consumption Patterns
 Future Research
 Investigate the correlation between the amount of time spent watching
K-Dramas and the academic performance of female students,
considering factors such study habits, and test scores.

 Identify changes in lifestyle habits and behaviors influenced by K-

Dramas, such as fashion choices, language usage, social interactions,
and leisure activities.

 Identify potential positive outcomes of K-Drama consumption, such as

increased interest in learning the Korean language, cultural exchange,
and enhanced creativity.
 02 REVIEW OF LITERATURE
Carbonell, J., Gramaje Jr, J., Guiyab, M., Guabes, R., Bollas, J.S., Dela Cruz, K.L.T., & Estrella, J.N.B.
Name of Researchers Pulido, M., & Garcia Jr, E. (2017) (2020)

K-drama Sensation And Academic Performance Of Effects of Korean Drama Addiction to the
Paper Topic High School Students. Academic Performance of Senior High School
Students.

275 students of senior high school of Cagayan National 93 students from senior high school of Guiguinto
Sample school. National Vocational High School. Age range 16-
18.

Correlational research design and utilizing a systematic Survey questionnaires. collected data were
Scales and Analysis random sampling method through surveys. Statistical analyzed using Microsoft Excel software
analysis adopts the chi-square critical approaches. particularly the descriptive statistics such as
percentages and regression analysis.

There is a significant relationship between academic Findings of the study revealed that Korean drama
Findings performance of the students and level of addiction addiction has a weak relationship to the academic
towards K-drama. performance of the students,
Name of Researchers Rahmiati, L. (2012)
Paper Topic The Impact of the Korean wave to the acceptance of
Korean culture and product among Indonesian (Doctoral
dissertation, KDI School).
Sample 166 students and 41 random sample, age range 15 – 50.
Scales and Analysis Quantitative data using questionnaire and measured with
regression analysis and ANCOVA.
Findings This study revealed that the majority of the respondents
were affected by K-pop/soundtrack and Korean
celebrities in perceiving product and culture by Korean
wave on willingness to change their attitude, behavior
and lifestyle.
Sungsoo Kim And Iffat Tahira (2022)
The Korean Wave In The Minds Of Pakistani
Students In Korea
Collect data from 403 Pakistani students
Quantitative approach was used multi-variate
techniques were used including reliability,
multiple regression, confirmatory factor
analysis (CFA), and structural equation
modeling (SEM).
The findings showed a positive relationship
among all constructs, namely behavioral
intentions, the Korean Wave (including
cultural products, K-pop, K-dramas, K-
sports, tourism.
 03 METHODOLGY

Operational definition:

• Academic Performance: The measurable outcomes of a person's educational endeavour's, including grades, test
scores, class participation, and overall educational achievements.

• Lifestyle: The patterns of behavior, daily routines, recreational activities, and choices made by individuals that
reflect their preferences and values in various aspects of life, such as social interactions, leisure activities, and
health habits.

• K-Drama: Korean television dramas, often referred to as K-Dramas, are fictional television series produced in
South Korea. These dramas typically encompass a wide range of genres, including romance, drama, comedy,
fantasy, and more.

• Influence: The impact or effect that K-Drama consumption has on an individual's thoughts, behaviors, and
choices related to their academic performance and lifestyle.
Variables:

• Independent Variable: - Korean drama addiction.

• Dependent Variables: - Academic performance and Lifestyle.

Hypothesis
(H0): There is no significant correlation between Watching Korean dramas, academic performance and lifestyle
choices of female students.

(Ha1): There is a significant relationship between the number of hours spent watching Korean drama and the academic
performance of female students.

(Ha2): Watching Korean drama has a positive and significant impact on the academic performance of female students.

(Ha3): Watching Korean Drama leads to significant changes in the lifestyle choices and habits of female students.
(Ha4): Watching Korean Drama has a positive and significant impact on lifestyle choices and habits of female
students.

(Ha5): There is a significant correlation between Korean lifestyle and academic performance of female students.

(Ha6) : A positive and significant correlation exists between Korean lifestyle and academic performance of female
students.

Research Design:

• Quantitative Correlational study.

Sample and Sampling Technique:

• Female students age between 16 to 25.

• Convenience Sampling.
Data Collection and Procedure:

To collect data for this research, a structured questionnaire which included the three scales, was administered to the
participants. This questionnaire was distributed using the online platform google forms, providing a convenient and
efficient means of data collection.

Measurement Tool:

• Rahmiati, L. (2012). The Impact of the Korean wave to the acceptance of Korean culture and product among
Indonesian (Doctoral dissertation, KDI School).

• Bollas, Jana Samantha S. Dela Cruz, Kolene Louise T. Estrella, Jean Nicole B (2020). Effects of Korean Drama
Addiction to the Academic Performance of GNVHS (Senior High School Students).

Data Analysis:

• Quantitative Data Analysis.

• Analyze survey responses using statistical software like SPSS.
• Use descriptive statistics (mean, standard deviation) to summarize data.
• Conduct Pearson correlation analysis to assess the relationship between Korean drama consumption and academic
performance and lifestyle changes.
 04 RESULT AND DISCUSSION

This research delves into the growing global influence of Korean entertainment, particularly Korean dramas
(Kdrama), and its impact on the lifestyle and academic performance of female students aged 16 to 25.

Employing a quantitative correlational study design, the research explores patterns and associations between
Kdrama consumption, lifestyle changes, and academic performance.

The sample consists of 160 students within the specified age range, selected through convenience and snowball
sampling methods. Structured questionnaires, incorporating scales from Rahmiati (2012) and Bollas et al. (2020),
were administered through Google Forms.

Three key variables—Kdrama addiction, Korean lifestyle, and academic performance—were measured. Rahmiati's
scales assess the Korean wave's impact on culture acceptance and life style, while Bollas et al.'s work investigates
the effects of Kdrama addiction on academic performance.

Quantitative data analysis, utilizing SPSS, includes descriptive statistics (mean, standard deviation) and Pearson
correlation analysis to evaluate relationships between Kdrama consumption, lifestyle changes, and academic
performance.
 TABLE - 1

Standard
Variable N Minimum Maximum Mean Deviation

Kdrama_
addiction 160 12 60 39.2125 10.66257

Descriptive Statistics Korean_lifestyl

e 160 66 207 136.325 33.94901

Academic_perf
ormance 160 1 4 2.38125 0.91715

Valid N
(listwise) 160
Measurement Scales:
• Kdrama addiction: 12 to 60 scale
• Mean score: 39.2125
• Standard deviation: 10.66257
• Korean lifestyle: 66 to 207 scale
• Mean score: 136.325
• Standard deviation: 33.94901
• Academic performance: 1 to 4 scale
• Mean score: 2.38125
• Standard deviation: 0.91715
Correlations:
• Positive correlation between Kdrama addiction and Korean lifestyle
• Negative correlation between Kdrama addiction and academic
performance
• Positive correlation between Korean lifestyle and academic performance
Implications:
• Emphasizes the need for balanced media consumption.
• Kdrama addiction may influence the adoption of a Korean lifestyle and
negatively impact academic achievements.
• Accepting a Korean lifestyle may be associated with higher academic
success, but other factors such as health and mental health, peer
influence, parental involvement should be considered in understanding
academic performance.
 TABLE - 2

Kdrama Kdrama Academic

Addiction Lifestyle Performance

Kdrama Pearson Correlation 1 .677** .182**

Addiction Sig.(2-tailed) .001 .021
N 160 160 160
Pearson
correlation
Kdrama Pearson Correlation .677** 1 .293**
Lifestyle Sig.(2-tailed) .001 .001
N 160 160 160

Academic Pearson Correlation .182** .293** 1

Performan Sig.(2-tailed) .021 .001
ce N 160 160 160
THE PERCENTAGE OF VIEWERS OF THE GENDER WISE REPRESENTATION OF
KOREAN DRAMA

• The female audience consisted of 93.1

%
• The male audience consisted of 6.9%

The above mentioned data show that amongst the gender, the k-drama had more female audiences.
The reception of k-dramas was more popular among the females as compared to the male.
 DISCUSSION

- The correlation matrix displays Pearson correlation coefficients between between Kdrama addiction and lifestyle
choices among female students ranging .677 and it analysis reveals a moderate positive link , supported by a highly
significant p-value of 0.001. It accepted alternative hypothesis suggest a significant impact of Korean dramas on the
lifestyle of female students, aligning with a study by Sungsoo Kim and Iffat Tahira (2022) showing positive
relationships within the Korean Wave and lifestyle choices.

- The analysis indicates a positive but weak linear relation between Kdrama addiction and academic performance
among female students range.182. This suggests a notable connection between Kdrama watching hours and academic
achievements. The correlation is statistically significant at the <0.05 level, supporting the alternative non-directional
hypothesis. Evidence from Carbonell et al. (2017) reinforces the idea that Kdrama addiction can impact academic
success.

- - The correlation displays Pearson correlation coefficients between Kdrama lifestyle and academic performance
significant positive but weak linear relationship among female students ranging .293, supported by a highly significant
p-value of 0.001. This finding confirms the non-directional hypothesis. The study by Semilla and Soriano (2017)
supports the idea that K-dramas can influence students' lifestyle, behaviors, and academic performance.
 05 CONCLUSION

In summary, the discussion highlights the dual impact of Kdrama addiction on female students'
lifestyles and academic performance. Supported by studies and statistics, the research emphasizes
both positive and negative implications. These findings underscore the need to consider the well-
being and academic outcomes of this demographic. Given the global popularity of Korean
entertainment, the study contributes crucial insights into the intricate connection between media
consumption, lifestyle choices, and academic success among young female students. While
correlations offer valuable insights, caution is warranted in drawing causal conclusions, urging
further research to delve into the underlying mechanisms of observed associations.

Findings reveal a positive link between Kdrama addiction and adopting a Korean lifestyle,
suggesting a connection between the two interests. However, a negative correlation exists between
Kdrama addiction and academic performance, raising concerns about its potential impact on
achievements. On a positive note, embracing a Korean lifestyle is correlated with higher academic
success, hinting at a positive influence on academic outcomes.
 Recommendation
Promote awareness on excessive Kdrama's impact on academics through programs emphasizing time
management and balancing entertainment with studies. Encourage a moderated media approach,
prioritizing academic responsibilities. Offer counseling for students struggling academically due to
media consumption, addressing underlying issues for improved outcomes. Introduce cultural
appreciation programs to foster a positive learning environment, potentially contributing to academic
success. Conduct research on the long-term effects of Kdrama consumption, exploring variables
influencing the relationship between media, lifestyle, and academics. Acknowledge individual
differences and contextual factors for a nuanced approach to recommendations.

Limitation
This study has limitations: it was conducted only in Mumbai, a city with easy entertainment access,
impacting result generalization. Other big cities influenced by the Korean Wave were not considered.
Sample diversity in terms of age groups and genres was limited. Future research should include larger,
more representative samples from diverse cities, age groups, and ethnic backgrounds for improved
accuracy and broader applicability.
 06 REFERENCE

Alada, J. A. (2023). Saranghaeyo!( 사 랑 해 요 !): A Study of K-Drama Influence on Students’ Concept of Love ( 사 랑 ) and Study
Habits.

Bollas, Jana Samantha S. Dela Cruz, Kolene Louise T. Estrella, Jean Nicole B (2020). Effects of Korean Drama Addiction to the Academic
Performance of GNVHS (Senior High School Students).

Carbonell, J., Gramaje Jr, J., Guiyab, M., Guabes, R., Pulido, M., & Garcia Jr, E. (2017). K-Drama Sensation And Academic Performance
Of Grade 12 Students Of Cagayan National High School.

De Guzman, J. Y., Geneblaza, J. S. G., & Quinto, J. K. B. (2018). The Influence of Korean Drama on the Time Management of Female
Teenagers in Manaoag, Pangasinan.

Firdaus, A. B., Nurhuda, S. P., & Wahyunengsih, W. (2022). The Relationship Between The Intensity Of Watching Korean Dramas With
The Attitude Of Academic Procrastination Of UIN Jakarta Students In Era Of The Pandemic. Guidance: Jurnal Bimbingan dan Konseling,
19(01), 1-8.

Ju, Hyejung (30 July 2018). "The Korean Wave and Korean Dramas". Oxford Research Encyclopedia of Communication. doi:10.1093/
acrefore/9780190228613.013.715. ISBN 978-0-19-022861-3. Archived from the original on 16 April 2023. Retrieved 18 March 2023

Kim, S., & Tahira, I. (2022). The Korean Wave in the Minds of Pakistani Students in Korea. Journal of asian sociology, 51(2), 157-190.

Rahmiati, L. (2012). The Impact of the Korean wave to the acceptance of Korean culture and product among Indonesian (Doctoral
dissertation, KDI School).