LANGUAGE, CULTURE

AND SOCIETY

POP CULTURE

POP CULTURE
Pop culture is the ideas, perspectives, attitudes, images

and other phenomena that are within the mainstream

of a given culture.

Heavily influenced by the mass media

Traditionally, popular culture was associated with poor

education and the lower classes, as opposed to the

"official culture" and higher education of the upper
classes.

Pop Culture simply denotes a widely accepted group of

practices or customs.

styles of dress, the use of slang, greeting rituals and the

foods that people eat are all examples of popular culture

HOW DOES POP CULTURE

STARTED?
beginning of the Industrial era
the rural masses began to migrate to cities,

leading to the urbanization of most Western

societies.

rise of the middle class brought on by the

Industrial Revolution.

and the emergence of efficient forms of

commercial printing, representing the first step

in the formation of a mass media (eg the penny
press, magazines, and pamphlets).

 In the 20th century, films, broadcast radio

and television all had a profound influence

on culture.

Advances in communication allows for the

greater transmission of ideas by word of

mouth(Eg:cell phones)

KPOP
Hallyu (Korean flow)
to Korean pop culture spreading all over Asia

such as Japan, Taiwan, Hong Kong, and Vietnam

or even european countries.

A large number of foreign tourists came to

Korea after watching Winter Love Song and

Dae-jang-geum.

Along with success in dramas, Korean singers

are gaining notice abroad.

KPOP
South Korea is emerging in the 21st century

as a major exporter of popular culture. As part

of the Korean wave, K-pop has been embraced
by the South Korean government as a tool for
soft power abroad, particularly towards youth.
The Economist has dubbed Korean pop culture
as "Asias foremost trendsetter"

KPOP
K-pop artists are now gaining more

international exposure through social

media networks such as YouTube,
Facebook, and Twitter, making it easier
for them to reach a wider audience.

 K-pop has been criticized for overtly relying on

American sound and being "copycats" of

Western music patterns. Some Korean artists
have even been involved in accusations of
plagiarism.New York magazine calls K-pop
songs "catchy but derivative.The genre is
often called bubblegum pop.Lyrics have been
criticized for being shallow and lifeless and for
containing meaningless or non-existing
English words.

HOW K-POP CULTURE

INFLUENCED THE WAY
LANGUAGE IS USED IN THE
COMMUNITY ?

OBSESSION

Memorizing K-pop lyrics

Learning or finding the meaning of the song
Application of the language in their daily life

 Kamsahamnida - Thank you (formal)

Mianhamnida Sorry
Oppa- woman's elder brother; Korean women

call older male family members and friends as

well as their lovers this way. Fans commonly
refer to male idols asoppa.

Haeng un! - Good luck!

Baegopa - I'm hungry
Ulmayeyo? - How much is it?
Uhdeeitseum nikka? - Where is it?
Orenmanida- Long time no see