1.

Describe direct and indirect competition

Describe what is unique about the company's product/service compared to the competition

- Compared to competitors Pizzawiki delivers freshly baked pizza in just

minutes, Customers also have the ability to create their own pizza that’s
perfect for their taste. the affordability of the pizza is another aspect of
Pizzawiki’s uniqueness. Pizzawiki is competitive with its pricing to penetrate
the market and appeal to the target market.

State how difficult it will be for competitors to copy the company's product/service

- Pizzawiki offers a unique variety of pizza customization from the dough itself
to the base sauce, and the toppings but the most difficult for competitors to
copy is the service that they give because most pizzerias make consumers
wait for too long, unlike Pizzawiki which serves fresh and hot pizza in a matter
of minutes.