GROUP 4 (SET B)

LEADER:
Robles, Ella Nicole G.
MEMBERS:
Geronimo, Rimmon Kurt C.
Orihara, Mignonette P.
Pongco, Allen Gabriel A.
Sotto, Danniella Schenly Summer M.
Taberdo, Lenard John Paolo R.

● Business Idea
We all know that most Filipinos love having a snack or something that can fill their
stomachs. So we came up with the idea that our product will be pizza. The usual pizza is big
and not all of us can finish the box of pizza so we decided to make a mini pizza that you can eat
easily. Consumers enjoy eating pizza due to the delicious presence of many toppings. We also
anticipate that our mini pizza will be more affordable for those that save or budget their money.
The objective of our concept is to pique people's curiosity in such a manner that we can add a
unique twist into our product.
● Business description
Our business is in the line of the food industry. We choose the food business since
everyone in our generation likes to eat and explore different kinds of food. We are going to
sell pizza, but not the usual pizza. We decided to be innovative and unique as well, that's
why we named it “PizzaWiki”. PizzaWiki came from the words “pizza” and “wiki”, wiki is
derived from the Hawaiian language which is “wikiwiki” meaning fast.
We named our business as PizzaWiki since our goal is to not make our consumers
wait in buying our mini pizzas. We want our product to be unique as it is. That's why we
came up with mini pizzas with different colors of the dough. Consumers will not get the
usual pizza that we always see at the malls. People in all walks of life can now have the
perception that pizzas are expensive to buy especially for students but rather we want our
product to be affordable enough which will delight and give you satisfaction beyond your
expectations.
● Will it be feasible?
The pizza business that we will be forming will offer a different variety of colors and
toppings. Our product will be feasible because we will combine it with a unique view that will
be unusual to people's eyes or they will be interested by the flavor. The raw materials we
will be using are easy to find and have the capability to carry out our business. We can
recoup our expenses and gain profit by making our logo attractive and persuasive. In
addition, we conducted extensive research on the potential target market for our business
idea since business owners want these ideas to not only be done, but also to be convenient
as well. Another factor is that our customers' product safety is assured, which is why we
believe this is feasible.
 ● Why do you want to put up this business?
Firstly, we want to put up this business not just because of money, yes this is one of the
main reasons why we want to put up this kind of business, however the real reason is we also
want to serve our consumers our 100% best in making them feel satisfied and happy.
Additionally, we want to put up such business because after investigating, we found that all
ages, especially young adults choose to eat pizzas as their snack since it is filled with toppings
that will surely make their stomach full. And lastly, setting up a pizza business is very
economical, since pizza does not need to have many ingredients to be delicious. So, we
concluded that pizza is the best product to put up in our business.

● Will it work?
Although our business has not yet been established, we have discussed the viability of
the product many times to see if other options would be more convenient and cheaper to
maintain, and after much deliberation, we have chosen a mini pizza as our product. We also
discussed its sustainability and if we can maintain a large number of orders compared to other
options, and we discovered that the mini pizza can be easier to sustain in a high-demand
situation.
We also have pondered and discussed several factors for our product to work one here
is the innovation of the product which sets it apart from the competition and we are planning to
use different colors for the pizza dough. Another factor we have reviewed is how it is served to
our customers. It has been discussed that it will be served fresh from the oven and served right
to the customer hot.
With these main factors discussed regarding the product of the business, We are
confident that our product would work in the real world, and with this, we have checked its
sustainability, its appeal to the target market, and its innovations. This product is very viable for
selling in the next phase.
● Target Market
As we discussed that the product that we have chosen was a mini pizza, we decided that
our target market will be from ages 6 years old to 60 years old. Based on the research (The
Pizza Calc. ,2022) stated that people aged 6 to 19 years old consume the most pizza. This is
followed by people aged 20 to 34 while the older ones also eat pizza but do not consume the
same from the younger ones. Which made us consider that this age range best fits as the target
market of our business.
We perceive that the target market, which comprises individuals who can consume the
product, would like our product owing to the engineered appeal and, most crucially for a food
product, the customer's taste. The appeal of colored pizza, particularly to children, would imply
that our product may capture children's attention, boosting the likelihood of our product being
purchased. While for the adults, knowing that they will have the chance to choose their toppings
which will give them a freedom to choose and to fill their cravings as well.
● How is it different from others?
The difference between our product from other competitors is that we offer a variety
of toppings and different colors of pizza dough that the customer can mix and mash to their
liking. Everyone has their own taste and others might have allergies to certain toppings. By
letting them create their mini pizza of choice that’s perfect for their taste buds, aesthetically
pleasing, and most importantly safe for them to eat, we can offer our product to a broader
range of customers. Furthermore, something different and unique about our product is that
it will be economical to everybody as we will be selling mini pizzas that will still ensure that
our customers are satisfied.