ABSOLUT VODKA SHOW WINDOW PLAN

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ini
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VISUAL MERCHANDISING - /
 CONTENTS

BRAND
BRAND ANALYSIS
SITE ANALYSIS
TREND ANALYSIS
PROBLEM DEFINITION
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 BRAND HISTORY

ABOSLUT /
.

ABOSLUT ,
.

ABSOLUT / .

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 BRAND HISTORY

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 COLLABORATION IN ABSOLUT

ABSOLUT , ,
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.

ABSOLUT ,
.

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 BRAND ANALYSIS

ABSOLUT

1. .

2. 1 SOURCE

3. ,
( ,
)

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 BRAND POSITION

, ABSOLUT VODKA .

ABSOLUT VODKA 1 SOURCE .

1979 , 1984 30~40% .

2008 , 10%, 2% .

Sminoff 2 , NIKE .

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 SITE ANALYSIS

: 2 44-18/19 1
( , )

- ,
, ABSOLUT VODKA
.

- ABSOLUT
.

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 SITE ANALYSIS

(1) 2
(1395 )

(2)

(3) BAR/CAFÉ/STAND BAR

(1) (2) (3)

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 TARGET

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 TREND ANALYSIS

MZ (2040 ) .
MZ .

MZ , .

ABSOLUT .

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 PROBLEM DEFINITION

COVID-19

,
NANO [ ]
SOCIETY

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 L : ABSOLUT PROJECT
PLAN

ABSOLUT , ,
, .

, , .

, COllABORATION .

ABOSLUT [ ] ,
ABSOLUT .

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CONCEPT

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L : ABSOLUT PROJECT
SKETCH REFERENCE
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SKETCH REFERENCE
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SKETCH REFERENCE
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SKETCH REFERENCE
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SHOW WINDOW

FIRST SECTION ,
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SHOW WINDOW

FIRST SECTION ,
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SHOW WINDOW

FIRST SECTION ,
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SHOW WINDOW

SECOND SECTION ,
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SHOW WINDOW

SECOND SECTION ,
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SHOW WINDOW

THIRD SECTION ,
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SHOW WINDOW

THIRD SECTION ,
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LIGHTING PLAN
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LIGHTING PLAN

,
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LIGHTING PLAN
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COLOR/MATERIAL

/
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COLOR/MATERIAL

,
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SPACE PLAN

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SPACE PLAN
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SPACE PLAN

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L : ABSOLUT PROJECT
SPACE PLAN
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ABSOLUT PROJECT .