ABSTRACT

ABSTRACT

The goal of this study is to look into the relationship between food service quality and

customer happiness, as well as how guests view the food and service quality of

Bamboo Grilled Restobar. In this regard, it is critical to comprehend the customer's

needs and expectations in order to satisfy them. This work aims to investigate all

research tools, scales, and methods. This article focuses on the food quality service in

Bamboo Grilled Restobar in Tibal og, Sto Tomas Davao Del Norte. Because the goal of

this study is to compile a list of the numerous components and characteristics of service

quality in Bamboo Grilled Restobar. Most company will depend on repeat

purchases/sales. The growth, survival and success of Restaurants depend mainly on

their loyal customers. Therefore, this study was determine the level of service quality in

food and beverages industry and customer satisfaction in barangay Tibal-og Santo

Tomas Davao del Norte. To determine the level of Food beverages Service in terms of

American Service, Gueridon/Cart Service, English Service, Russian Service and

French/Family Service. And also to determine the level of Customer Satisfaction in term

of Loyalty and empathy.

The method used in this study is a quantitative approach, using a Likert Scale as a

measurement method. Data analysis uses the structural equation modelling (SEM)

method with SmartPLS 3.0 tools. The study was used 128 customer in bamboo Grilled

Resto Bar in Santo Tomas who are satisfied in the service also, this study is distributed

using a simple random sampling technique. The results of this study show the

significant relationship and positive effects, both individually and simultaneously,

between food quality and service to customer satisfaction and its impact on repurchase

intention. Hence, in order to compete with others, hot plate restaurants should Improve

and maintain their foods and drinks, Maintain their employees’ credibility, and Reduce

the waiting list. This study contributes to a better understanding of customers'

expectations and the key restaurant attributes that influence customer satisfaction by

filling a gap in the literature on food service quality and its relationship with customer

satisfaction in the food and beverage industry in Food and Beverage Service and

Customer Satisfaction in Barangay Tibal-og of Santo Tomas Davao del Norte.

Keywords: Food and Beverage Services, Customers Satisfaction, and loyalty.