PPT GUIDE

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1. You, as a receiver are important to
Slide 1: be a visually literate person.
Visual Information and Media 2. You, as a sender, should be a visually
literate person.
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The ability to draw and communicate visually Slide 8:
can no longer be seen as optional. VISUAL MEDIA
-Bette Fetter-
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Slide 3: 1. Ideogram. These are graphical symbols
that represent ideas. Examples of such are
Trust signs, logos, and symbols.
yourself. You
know more Slide 10:
than you ARE EMOJIS AN EXAMPLE OF IDEOGRAMS?
think you do.
- Albert Slide 11:
Einstein-
2. Statistical Visualization. This refers to
the study and creation of data using visual
Slide 4: representation. Charts and graphs are
examples of statistical visualization.

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Trust yourself. You
know more than you
think you do.
- Albert Einstein-

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Not everything you see on the internet is
3. Picture. Photography, painting, drawing,
true.
and the like all fall under pictures. It is used
- Abraham Lincoln
widely by people to express their ideals,
opinions, and sentiments.
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VISUAL LITERACY
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 Slide 18:
5. Video. If graphic design is the
combination of text and pictures, video is
the combination of motion and picture; or of
motion, picture, and audio.

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4. Graphic Design. This refers to the art of
combining text and pictures to
communicate information. Infographics, Slide 20:
posters, and graphic advertisements are 6. 3-D Image. A three-dimensional visual
considered as graphic designs medium can be a sculpture, architecture, a
real-life object, or a person. Information
Slide 16: conveyed through sign language is
considered visual information.

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Slide 23: Approximately 65% of the human
population are visual learners; 30% are
VISUAL INFORMATION auditory learners; and about 5% are
experiential learners (Bradford, 2011).
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VISUAL COMMUNICATION SLIDE 5

Slide 25: *The brain can see images that last for
Petterson (2015) just 13 milliseconds.
a. Analyze
b. Anchor an image SLIDE 6
c. Assist in concept development
d. Clarify pieces. *Eyes can register 36 000 visual
messages per hour.
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Visual communication SLIDE 7
started way back in 40 000 BCE
when Cro-Magnons engraved in rocks what People can get a sense of a visual scene
were considered today the oldest art in in less than 1/10 of a second.
history.
SLIDE 8

HAPA 90% of information transmitted to the

SLIDE 1 brain is visual.

The Power of Visual Information and SLIDE 9

Media
Visuals are processed 60 000 times faster
SLIDE 2 in the brain than text.

According to Pettersson (2015), visual SLIDE 10

communication is a powerful form of
communication 40 percent of nerve fibers are linked to the
retina.

NEXT SLIDE 3 SLIDE 11

(PHOTO) Graphics can also help readers

comprehend complex patterns (Horton,
1991).
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This great power of visual information is
the reason why people usually ground
their beliefs and ideologies upon the
visual information they get, hence the
saying, "To see is to believe."

SLIDE 13 © Wikimedia Commons & Britannica Encyclopedia

The Power to Persuade Slide:

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One manifestation of this power is when a

person votes for a politician whose picture
while helping a typhoon victim went viral.
© Wikimedia Commons
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But what if that picture of the politician
was just propaganda, and the photo was
actually shot before a green screen?

SOTTO
Slide 1: The Power to Affect

Slide: © Independent TV- UK

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© vecteezy
© Wikiwand
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©https://americangimuseum.org/origin-of-the-swasti
ka/
Slide 3:
Slide: The Power to Affect VISUAL LITERACY
- Connotation In a media-driven, image-saturated culture it is
- Denotation imperative to broaden our scope of what it
means to be 'literate'
Slide: The Power to Make and Break
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VISUAL LITERACY
Slide: How people react to visual
A visually literate person can read and write
information
visual language

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WHAT IS VISUAL LITERACY?
- The process of sending and receiving messages
using images
- The ability to construct meaning from visual
images
- Intermediality-combined literacies are needed
to read in a multimedia world
Slide: “In any type of communication, it is
not just the medium and information that Slide 6:
are powerful, but the receiver too.” "Visual Literacy is a learned ability to interpret
visual images accurately and to create such
messages."
TANDOC - Robert Heinich, Michael Molenda, and James
Russell (1982)
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Art is a language, a form of communication
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Primary Level
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- Manipulation (Changing objects)
Everything we see is an image
- Construction (Producing simple visuals; taking
pictures)
- Abstraction (Identifying concepts from art Visual language pertains to the system of
elements) communication that uses visual elements (i.e.,
dots, lines, color, form, etc.).
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Skilled Level Slide 5: According to Pettersson (2015), visual
- Manipulation (Using tools for problem languages have syntaxes different from spoken
solving) and written languages.
- Construction (Drawing with perspective;
controlling variables in picture -taking Slide 6: Horn (1998) says that the syntax of
-origami; interpreting instructions) visual languages depends upon the arrangement
- Abstraction (Creating visual plans; specifying of visual elements on a page or a space. Unlike
photographic treatment for subjects; creating spoken and written languages that follow a
visuals from verbals and vice versa) linear structure, visual language is two-, three-,
or even four-dimensional.
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Advanced Slide 7: Example of visual language
- Manipulation (Mental manipulations of
complex representations)
- Construction (Drawing in 3-D; creating own
visual style; producing multimedia information)
- Abstraction (Lateral thinking, visual intuition,
visual invention; describing visual ideas
verbally)

TOLIBAS
Slide 1: What/Who is the source of
information?
Always do a background check and look for the
Edvard Munch, The Scream, 1893
identity of the information source.
Slide 2: What is the medium used?
If found in textbooks, journals, and newspapers,
the visual information is more likely valid,
reliable, and accurate.
Slide 8: 19th-century Filipino battling with a
fellow native
Slide 3: What is the reason behind showing
this information to the public?
Always be wary of the information source's
purpose in releasing the visual information to the
public.

Slide 4: How is the visual information made?