MEDIA AND INFORMATION LITERACY

VISUAL
INFORMATION
AND MEDIA
Presentation of
CORNSTARCH

September 2019
Depict Da Pic
 Mga kailangan:
Ang bawat grupo ay dapat na nakahanay. Dapat rin
na nakatalikod tungong papalikod.
5 na miyembro ng
grupo and a great Magsisimula ang laro sa pagbibigay at pagpapasilip
memer ng picture sa mga nasa unahan. Pagkatapos na suriin
(total of 6) ang larawan, maari na itong ibulong sa pangalawang
miyembro; iguguhit ng ikalawang miyembro at
ipapakita sa ikatlo; ilalarawan ng ikatlo gamit ang
‘gestures’ at senyales sa ikaapat; iguguhit muli ng
ikaapat at ipapakita lamang sa ikalima.
Kapag umabot na sa ikalima, maari
siyang kumuha ng karagdagang
ideya mula sa mga “captions” na
kung saan doon rin papasok ang Ang laro ay binubuo lamang ng 4-5
nilalaman ng larawan. pictures.

At kapag okay na, maari na niyang

iportray ang nasabing larawan at
isulat ang akmang ‘caption’.
MGA LARAWAN
 “Ba’t ako matatakot?” “Hoy, bitawan mo ‘yan! Hindi
natin alam kung makakasakit
‘yan sa buntis.”
“Ang inorder ko, bulalo!
Bulalo! ‘Yong sinusupsup!”
“Advance ako mag-isip”

“Agik, anong ginagawa mo?”

“Happy New Year, everyone!”

“Wala na, finish na!”

 “Ba’t ako matatakot?” “Hoy, bitawan mo ‘yan! Hindi
natin alam kung makakasakit
‘yan sa buntis.”
“Ang inorder ko, bulalo!
Bulalo! ‘Yong sinusupsup!”
“Advance ako mag-isip”

“Agik, anong ginagawa mo?”

“Happy New Year, everyone!”

“Wala na, finish na!”

 “Ba’t ako matatakot?” “Hoy, bitawan mo ‘yan! Hindi
natin alam kung makakasakit
‘yan sa buntis.”
“Ang inorder ko, bulalo!
Bulalo! ‘Yong sinusupsup!”
“Advance ako mag-isip”

“Agik, anong ginagawa mo?”

“Happy New Year, everyone!”

“Wala na, finish na!”

 “Ba’t ako matatakot?” “Hoy, bitawan mo ‘yan! Hindi
natin alam kung makakasakit
‘yan sa buntis.”
“Ang inorder ko, bulalo!
Bulalo! ‘Yong sinusupsup!”
“Advance ako mag-isip”

“Agik, anong ginagawa mo?”

“Happy New Year, everyone!”

“Wala na, finish na!”

 “Ba’t ako matatakot?” “Hoy, bitawan mo ‘yan! Hindi
natin alam kung makakasakit
‘yan sa buntis.”
“Ang inorder ko, bulalo!
Bulalo! ‘Yong sinusupsup!”
“Advance ako mag-isip”

“Agik, anong ginagawa mo?”

“Happy New Year, everyone!”

“Wala na, finish na!”

MEDIA AND INFORMATION LITERACY

VISUAL
INFORMATION
AND MEDIA
Presentation of
CORNSTARCH

September 2019
“
A picture is
worth a
thousand
words
”
Symbols, pictures,
icons, signs and
others that VISUAL
communicate with MEDIA
one’s sense of
sight.
 STATISTICAL
IDEOGRAM VISUALIZATION
PICTURE
Can be any of the following

VISUAL
VISUAL MEDIA
MEDIA
3-D IMAGE GRAPHIC DESIGN

VIDEO
 IDEOGRAM
These are graphical symbols that represent
ideas. Examples of such are signs, logos and
symbols.
STATISTICAL VISUALIZATION
This refers to the study and creation of data
using visual representation. Charts and
graphs are examples of statistical
visualization.
Ex.
 Photography, painting,

PIC drawing, and the like are

fall under pictures. It is
used widely by people
TURE to express their ideals,
opinions, and
sentiments.
 Photography, painting,

PIC drawing, and the like are

fall under pictures. It is
used widely by people
TURE to express their ideals,
opinions, and
sentiments.
 This refers to the art of
combining text and
pictures to
GRAPHIC communicate
information.
DESIGN Infographics, posters,
and graphic
advertisements are
considered as graphic
designs.
 If graphic design is the
combination of text and
pictures, VIDEO is the
VIDEO combination of motion
and picture; or motion,
picture and audio.
 A three-dimensional
visual medium can be a
3-D sculpture, an
architecture, a real-life
IMAGE object, or a person.
Information conveyed
through a sign language
is considered a visual
information.
 HOW ABOUT
VISUAL
INFORMATION?
 VISUAL
INFORMATION
The information that a person gets from these
visual media is called Visual Information.

Seeing, watching, reading and even glimpsing

are all examples of acquiring visual information.
 VISUAL VISUAL
MEDIA VS. INFORMATION

Symbols, pictures, The ideas that you

icons, signs and while have perceived
others that upon looking at
communicate with visual media.
one’s sense of
sight.
 VISUAL
COMMUNICATION
The process of giving and receiving visual
information through media is called visual
communication.
 VISUAL COMMUNICATION
As Pettersson (2015) listed, visual
communication may be used for a number of
reasons:
• To analyze content
• To anchor an image
• To assist in concept development
• To clarify pieces of an abstract, language-
based concept
• To depict reality
 VISUAL VISUAL
MEDIA COMMUNICATION

“Staph,
you creature”

The traffic light VISUAL You stepped.

is blinking red.
INFORMATION
The message.
 VISUAL VISUAL
MEDIA COMMUNICATION

“Staph,
you creature”

The traffic light VISUAL

is blinking red.
INFORMATION I mean, you stopped.
The message.
 Pettersson, 2015
Visual Communication is a powerful form of
communication for visual messages stimulate
both intellectual and emotional responses.
 Horton, 1991
Graphics can also help readers comprehend
complex patterns.
 Branch and Bloom, 1995,
Paivio, 1983
Compared to text, a human’s memory of visual
messages is also superior.
 Lefferts, 1982
This great power of visual information is the
reason why people usually ground their beliefs and
ideologies upon the visual information they get,
hence the saying, “To see is to believe.”

Most people believe that pictures

always tell the truth.
 POWER OF
VISUAL INFORMATION
 The visual media has
POWER the power to
manifest and
TO persuade the belief
PERSUADE of the people, group,
society or nation
without true, valid
context; erroneous
context.
 Example:
POWER When a person votes
TO for a politician whose
picture while helping
PERSUADE a typhoon victim
went viral.
 In reality the symbols and
signs that are created are
POWER made up of lines and
shape. However because
TO of the connotations
AFFECT attached to them, these
designs have brought
different emotions and
interpretations to many
people.
 Examples:

POWER
TO
AFFECT
Peace sign Swastika
POWER
In any type of
TO communication, it is not
MAKE just the medium and
information that are
AND powerful but the receiver
BREAK too.
 Examples:
POWER
TO
MAKE
AND
BREAK
Starving Child and Vulture,
Kevin Carter
VISUAL LITERACY
Robert Heinich, Michael Molenda
and James Russel, 1982

Visual literacy as the “learned

ability to interpret visual images
accurately and to create such
messages”.
COMPETENCIES OF VISUAL
LITERACY
Professor Raymond Paquin, 1999
 A. PRIMARY LEVEL
1. Manipulation
(changing objects)

2. Construction
(producing simple visuals; taking pictures)

3. Abstraction
(identifying concepts from art elements)
 A. SKILLED LEVEL
1. Manipulation
(using tools for problem-solving)
2. Construction
(drawing with perspective; controlling variables in
picture-taking; origami; interpreting instructions)
3. Abstraction
(creating visual plans; specifying photographic
treatment for subjects; creating visuals from verbals an
vice versa)
 A. ADVANCED LEVEL
1. Manipulation
(mental manipulations of complex representations)
2. Construction
(drawing in 3-D; creating own visual style; producing
multimedia information)
3. Abstraction
(lateral thinking, visual intuition, visual invention;
describing visual ideas verbally)
SELECTION CRITERIA:
VISUAL INFORMATION
AND MEDIA
 Similar to the selection criteria for text
information, one must keep in mind the
relevance, triangulation, point of view
(POV), medium used and audience before
using a visual information and medium.
 The first thing that one
PRODUCING A should remember is
triangulation: Is the
VISUAL information that you
will be depicting in
INFORMATION your visual message
valid, reliable and
accurate?
 If it is, your viewers
must always be given a
PRODUCING A chance to fast-check
the information.
VISUAL Therefore, if you have
obtained your
INFORMATION information from other
sources, make sure to
provide these sources
in your visual message.
PRODUCING A It is also important to
provide clarity,
VISUAL simplicity and
emphasis in producing
INFORMATION your visual
information.
GUIDELINES FOR CREATING
A GOOD VISUAL
INFORMATION
 The first rule in making
PROVIDING your visual information
CLARITY legible is to make the
content stand out from
the background.
 Remember that your
primary objective in
producing visual
PROVIDING information is to inform.
Therefore, it is important
SIMPLICITY that the presentation of
your content must be
simple so that the viewers
will be able to understand
your visual message.
 According to Pettesson
(2015), emphasis in a visual
PROVIDING message is achieved by
EMPHASIS highlighting the most
essential element and
reducing the less essential
ones.
 Sample manifestation of
this are:
PROVIDING • Light versus dark
EMPHASIS • Bold elements against a
light space
• Change in size
• Directionality
Class, be literate.
THANK YOU.