Target Market

Determining your target market isn’t as simple as guessing who your customers are, or hoping
for a certain demographic. Instead, it requires an in-depth review of your products and services,
the marketplace, your potential, current customers, and more. These are the people that might be
the most suited to in a service or products, is it is essential to understand the target market.

TABLE 2.1

TARGET MARKET

CURRENT Patient who needs to visit the clinic regularly for health check-up
POTENTIAL Employees, ladies, kids
PROSPECTIVE Those who and residing far from preferred clinics or hospitals

Doctors are also requesting that patients get regular check-ups to help stay on top of their
health. They are highlighting the importance of prevention, as a means to reduce the number of
patients requiring medical treatment or surgery. Most of our clients are elderly and some patients
with medical issues and always need to have a medical check –up to seek their conditions. In
addition, some of our clients are those strictly needs to have a health maintenance or long
process of treatment to further extend their lifespan.

Pre-employment medical examinations are done after a conditional job offer has been
made. It basically shows if the prospect has any underlying medical conditions that may hamper
their performance on the job or restrict them from delivering efficient performance in their
workplace. While minding the other pertinent documents for the new start of employment, the
incoming employees will not fall in a long line for medical health examination. O

Online appointment could save a lot of time in waiting. Also, ladies who prefer to go for
a treatment and some esthetics procedure to maintain outer beauty could be our potential
customer. Kids and toddlers have sometimes a weak health and system than adult. We all know
that some of them are hard to please especially when they gets bored waiting to be called outside
the clinic. Parents should book an appointment earlier to avoid tantrums and boredom of their
child
 While our prospective customers are those patients who are far from the Clinic or
Hospital they preferred to visit. We all know that having a long travel from home before getting
cured or treated is really exhausting. Our online appointment could be the things that will make
your day relax during your hospital or clinic visit. Some hospital and clinic cannot accommodate
walk-ins especially during this pandemic. Our service is to save patients from back and forth
travels and long waiting queue.