HOTEL ESTABLISHMENT WITHIN OUR LOCALITY

Accomodations and Operations Management

Hilton Clark Sun Valley Resort

- The hotel, which is owned by Donggwang Clark Corporation, is a 12-minute drive from Clark
International Airport and adjacent to the city's key commercial hubs and entertainment attractions,
including the Clark Museum, Aqua Planet, and Nayong Pilipino.

Clark has established itself as a successful business, aviation, and tourism centre in the Philippines in
recent years. Clark International Airport (CIA) is presently the Philippines' second largest gateway,
linking travelers to year-round events and celebrations such as the Philippine International Hot Air
Balloon Fiesta, Vios Racing Festival, and Philippine International Pyromusical Competition.
The Hilton Clark Sun Valley Resort has 308 Digital Key-enabled and spacious guest rooms with modern
décor, Hilton's distinctive Serenity bed, and premium bath amenities. A workout facility with the newest
Precor equipment and free weights, an outdoor pool, a walking and jogging trail, and a soon-to-open
wellness center are among the amenities available to guests seeking relaxation.

The Hilton Clark Sun Valley Resort is a perfect place for meetings, weddings, and social gatherings, with
approximately 1,800 square meters of conference space. The pillarless Grand Ballroom, which measures
 1,010 square meters and can seat up to 1,200 people in theatre-style seating, is contemporary and
large. There are also seven versatile meeting spaces for events ranging from business meetings to team
building sessions, all of which are equipped with excellent audio-visual and technological facilities.

https://www.hilton.com/en/hotels/crkpphi-hilton-clark-sun-valley-resort/

Culture of the people within that area:

The Kapampangans are famed for their culinary prowess. It is known as the Culinary Capital of the
Philippines because of its specialties such as sisig and tocino, as well as the best halo-halo. Pampanga is
also known for its vibrant festivals, which showcase the province's rich culture and unique native
traditions. Kapampangans are proud of who they are, and these festivities demonstrate their contented
home life. Every province has its own unique celebration.

The majority of Kapampangans are Christians, including Roman Catholics, Aglipays, Methodists, and
members of The Church of Jesus Christ of Latter-day Saints (LDS Church). Non-Christian religions are
practiced by a small number of people.

Pampanga's National tradition Giant Lantern Festival

For the barrios, these lanterns became a symbol of unity. Electricity was initially applied to the San
Fernando lantern in 1931, resulting in the inaugural Giant Lantern Festival. The Giant Lanterns' rich
colors and elaborate designs were enhanced by the added illusion of dancing lights.

Interesting facts about the hotel:

1: Their employees are fluent in German, English, Korean, and Filipino.
2: Different regulations and additional supplements may apply when booking more than 9 rooms.

3: All ages of children are welcome.

4: There are three restaurants at the Hilton Clark Sun Valley Resort: Treat, Olive, and Xi.

Weather conditions and climate changes:

Clark, Pampanga has two seasons: a dry season and a rainy season (also called wet season )
The Rainy season (about from May to October) is divided into two categories: "Rainy season with a
greater variety of Typhoon activities" and "pure rainy season." The period of rain fall cannot be
predicted in comparison to other rainy seasons in other tropical zones. It is conceivable for it to rain for
3-4 days (without interruption) or for days to go without rain. It's likely that there will be a lot of
humidity. Humidity might prolong the drying process by 2 to 3 days. This renders people without access
to a drier, in particular, extremely vulnerable to rain.

During the Dry season, The dry season is divided into two parts: dry summer and dry midsummer. The
midsummer season, which runs from March to April, is the warmest and sunniest. Unexpected typhoons
from neighboring nations can move through the Philippine territory during the dry season. This
occurrence is largely felt in the North Luzon region.
Trends in that area:

Because of their strategic location and a large choice of leisure facilities that are all ready accessible,
Hilton Clark Sun Valley has become the buzz of the town.

 Staycations

Travel restrictions in 2020 have encouraged the emergence of the staycation, in contrast to last
year's no. 5 hospitality sector trend "booming worldwide tourism." Some tourists may be
preferring to stay closer to home for environmental or financial reasons, with a significant
increase in holidays spent closer to home this year.

 Experience economy & essentialism

Customers expect tremendous personalisation and one-of-a-kind experiences, among other

things. This could lead to the demise of the travel agency and the growth of the self-guided
traveler.
There is such a thing as travel guilt. Minimalism has breathed new life into the tired adage "less
is more." Travelers are less interested in displaying their money and prefer to spend carefully,
meaningfully, and have a beneficial impact on the globe.

 Solo Travelers

Many people have embraced the meditative advantages of spending time alone and venturing
out into the big wide world unafraid, mingling and finding acquaintances to whatever degree
suits them in the age of mindfulness. Barriers between hotel personnel and visitors are being
removed, interior design decisions made to suggest a sense of homeliness, and an informal
atmosphere is being fostered in an effort to help solo travelers feel at ease.

 Automation & technology

This wide, overarching category encompasses technology advancements such as those that have
reduced wait times, "outsourced" menial labor to robots, and used big data to enhance
processes, among other things. AI-powered chatbots have proven to be a valuable customer
support asset, both during the booking process and in response to frequently asked inquiries
about COVID-19 safety measures.
 Virtual & augmented reality

Following the trend toward aesthetically appealing material, it seems only natural that
businesses in the hospitality industry would want to capitalize on features like virtual tours,
which allow customers to imagine themselves in a digital environment. Videos of restaurant
ambiance, beautiful tiny café terraces surrounded by flora, or hotel beachfront sites, for
example, are definitely the ticket to make a business stand out this year.