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  • 1.3.2 Branding and Promotion

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    Max Claydon
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    The document discusses branding and promotion, which are elements of the marketing mix and strategy. It covers topics such as the promotional mix, branding types, benefits of strong brands, and ways to build a brand. Social trends that impact branding and promotion are also mentioned.

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    Business A-level 1.3.2 notes

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    1.3.2 Branding and Promotion.pptx

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    The document discusses branding and promotion, which are elements of the marketing mix and strategy. It covers topics such as the promotional mix, branding types, benefits of strong brands, and ways to build a brand. Social trends that impact branding and promotion are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views15 pages

    1.3.2 Branding and Promotion

    Uploaded by

    Max Claydon
    The document discusses branding and promotion, which are elements of the marketing mix and strategy. It covers topics such as the promotional mix, branding types, benefits of strong brands, and ways to build a brand. Social trends that impact branding and promotion are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    THEME 1:

    MARKETING
    AND PEOPLE

    1.3 MARKETING MIX AND STRATEGY


    1.3.2 BRANDING AND PROMOTION
    1.3.2 BRANDING AND PROMOTION

    ◎
    ◉
    ◉
    ◉

    ◉
    THE MARKETING MIX - PROMOTION

    ❖
    ELEMENTS OF THE PROMOTIONAL MIX
    PROMOTIONAL DECISIONS

    ◉
    PROMOTIONAL METHODS

    ❖
    BRANDING

    ❖
    TYPES OF BRANDING

    ◉
    BENEFITS OF A STRONG BRAND

    ◎
    THE BENEFITS OF A STRONG BRAND

    ◎
    WAYS TO BUILD A BRAND

    ◉
    WAYS TO BUILD A BRAND

    ◉
    IN PAIRS

    ◎
    SOCIAL TRENDS

    ◉
    1.3.2 BRANDING AND PROMOTION

    ◎
    ◉
    ◉
    ◉

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