Table of Contents

I. FILA HOLDINGS CORP.……………………………………………………................................... 4

A. History of the company .............................................................................................................. 4
B. The Target market of the company ........................................................................................... 4
C. Actual Product/s and Services of the company ......................................................................... 5
D. Product Attributes ...................................................................................................................... 5
E. Brand Name .............................................................................................................................. 5
F. Packaging .................................................................................................................................. 6
G. Labeling ..................................................................................................................................... 6
H. Tagline ....................................................................................................................................... 7
I. Product Advertisement .............................................................................................................. 7
J. Product Support Service ........................................................................................................... 8
K. Rating ........................................................................................................................................ 8

II. GOLDEN ABC, INC.……………………………………………....………….................................. 9

L. History of the company ............................................................................................................. 9
M. The Target market of the company ......................................................................................... 10
N. Actual Product/s and Services of the company ....................................................................... 10
O. Product Attributes .................................................................................................................... 11
P. Brand Name ............................................................................................................................ 11
Q. Packaging ................................................................................................................................ 11
R. Labeling ................................................................................................................................... 12
S. Tagline ..................................................................................................................................... 12
T. Product Advertisement ............................................................................................................ 12
U. Product Support Service .......................................................................................................... 13
V. Rating ....................................................................................................................................... 13

III. PUMA SE ……………………………….……………………....….............................................. 14

W. History of the company ............................................................................................................ 14
X. The Target market of the company ......................................................................................... 14
Y. Actual Product/s and Services of the company ....................................................................... 15
Z. Product Attributes .................................................................................................................... 16
AA. Brand Name ............................................................................................................................ 16
BB. Packaging ................................................................................................................................ 17
CC. Labeling ................................................................................................................................... 18
DD. Tagline ..................................................................................................................................... 19
EE. Product Advertisement ............................................................................................................ 19
FF. Product Support Service .......................................................................................................... 19
GG. Rating ...................................................................................................................................... 20

IV. BURBERRY GROUP PLC …......…….………………................................………………….… 21

HH. History of the company ............................................................................................................ 21
JJ. The Target market company ................................................................................................... 23
KK. Actual Product/s and Services of the company ....................................................................... 23
LL. Product Attributes .................................................................................................................... 24
II. Brand Name ............................................................................................................................ 24
MM. Packaging ............................................................................................................................... 24
NN. Labeling .................................................................................................................................. 25
OO. Tagline .................................................................................................................................... 26
PP. Product Advertisement ........................................................................................................... 26
QQ. Product Support Service ......................................................................................................... 27
RR. Rating ...................................................................................................................................... 27

V. NIKE, INC………………………………………………………………......................................... 28
SS. History of the company .......................................................................................................... 28
TT. The target market of the company ......................................................................................... 29
UU. Actual Product/s and Services of the company ...................................................................... 29
VV. Product Attributes ................................................................................................................... 30
WW. Brand Name ........................................................................................................................... 31
XX. Packaging ............................................................................................................................... 31
YY. Labeling .................................................................................................................................. 32
ZZ. Tagline ................................................................................................................................... 32
A. Product Advertisement ........................................................................................................... 33
B. Product Support Service ........................................................................................................ 34
C. Rating ..................................................................................................................................... 34

VI. THISTLE LAVENDER SHOP …………………………………………………………………...… 35

D. Original concept/ideas of your company ................................................................................ 35
E. Mission and Vision of your company ...................................................................................... 36
F. Rules and Regulations of your company ................................................................................ 36
G. Terms and Conditions of the company ................................................................................... 37
H. Potential Target Market of the company ................................................................................ 41
I. Company Logo ....................................................................................................................... 42
J. Actual Products and Services of the company ....................................................................... 42
K. Product Attributes ................................................................................................................... 44
L. Product/Brand Name .............................................................................................................. 44
M. Packaging ............................................................................................................................... 45
N. Labeling .................................................................................................................................. 45
O. Tagline ................................................................................................................................... 46
P. Product Advertisement (Sample Flyer/Poster) ...................................................................... 46
Q. Product Support Service ........................................................................................................ 46
R. Curriculum Vitae (each member with 2x2 picture right side) ................................................. 48
 FILA

HISTORY OF THE COMPANY

Established in Biella, Italy, in 1911 by FILA brothers, FILA brand has been one of the most beloved and
renowned sport brands throughout its history. part of the distinguished global sports brand, FILA
KOREA was established in 1991 as a subsidiary of FILA SPORT S.P.A. and leveraging its rapid growth
since its establishment, FILA KOREA become an independent operating entity through Management
Buy-out (MBO) in 2005 FILA KOREA accelerated its success and became the global headquarter by
acquiring the entire global business through Leveraged Buy-out (LBO) in 2007. After its IPO in 2010,
FILA Korea has participated in the acquisition of Acushnet Holdings Corporation, owner of global top
golf brands such as Titleist and Foot Joy etc. and became the majority shareholder of the company in
2016.

The FILA group continued to grow globally through proactive business strategies and its excellence in
operations worldwide and for FILA to ensure its growth and achieve better corporate governance in the
future, FILA KOREA has separated its Korean domestic operation as its wholly owned subsidiary, after
which FILA KOREA Ltd., changes its name to FILA Holdings Corporation.

TARGET MARKET OF THE COMPANY

Fila brand is majorly involved in providing consumers with wide range of sports related accessories for
men, women and kids and aspiring athletes. The Fila unit has four sub-brands under it. These include
the main brand FILA Core (FILA Core targets consumer aged between 25 years and 45 years and the
middle-to-high income segment). FILA kids for children’s sportswear. FILA Fusion (FILA Fusion, which
was founded in 2017, is mostly aimed at young consumers and includes the latest street fashion and
top designer brands) and FILA Athletics for sports performances.

People between 18-35 Years including athletes, fashion conscious people.

4
ACTUAL PRODUCT/S AND SERVICES OF THE COMPANY

Fila always offer a wide range sportswear for men, women, kids, and athletes. It has top-selling product
categories currently in the market. Though Fila is started its journey by making clothing for the people
of the Italian Alps. But now Fila is more popular for sports shoe and eye glass. Also, Fila makes player
jersey for baseball, boxing, curling, handball, running, tennis, volleyball etc. The products in Fila have
different products like: Men The men's Fila line regular clothing and shoes as well as for such sports
as tennis, running, cross training, basketball, golf, swimming, and Fila's own line of clothing. Women
The women's Fila line includes regular clothing and shoes as well as for such sports as tennis, running,
cross training, golf, swimming, and Fila's own line of vintage clothing. Kids Fila has regular clothing and
footwear for children of all ages, from infants to youth.

PRODUCT ATTRIBUTES

Fila shoes are always of great quality and comfortable to wear. Light weight shoes with affordable price
range and long durability. I found this to be an average shoe, comfortable, good looking, value for
money Shoe fabric is fine, stitched well.

BRAND NAME

Fila In 1906, brothers Ettore and Giansevero Fila joined the Giuseppe Regis and Figli di Coggiola wool
mill in Biella, Piedmont, Italy. In 1911, the Regis brothers withdrew from the company and the wool mill
took the name Fratelli Fila S.p.A; Fila was officially established in 1923.
5
PACKAGING

A clean and contemporary style was chosen, playing with quality materials to emphasize the positioning
of the line. The design is dominated by a single element, the iconic “F” always in relief to the touch.

LABELING

People will always copy popular products, clothing items, and shoes. Branded sneakers are no
exception. High quality forgeries make it difficult to determine their originality visually. But no matter
how high-class crosses are forged, there are several points, adhering to them you can protect yourself
from buying a fake. There are counterfeit products of any popular brand on the market, one of them is
Fila.
6
Well – forgotten old, as usual, returned to us and became a new fashion trend. Fila’s brand shoes have
always been popular, but today the demand has reached unprecedented heights, as the sporty style is
becoming more and more firmly integrated into everyday life. Inspection begins with the box: the
material is high-quality durable cardboard. Counterfeit manufacturers save money by using soft, cheap
paper. During transportation, the counterfeit packaging is easily crushed or deformed, which threatens
to damage the shoes. An information sticker is fixed on the cardboard container — the article, model
name, size and mini-drawing of the sneakers are indicated. There is no sticker on the fake or minimal
information is printed — name, fictitious number: it is mandatory to have an information sticker on the
original.

TAGLINE

Fila is one of the world’s largest sportswear manufacturing companies. Founded in 1911 in Italy, Fila
has been owned and operated from South Korea since a takeover in 2007. Headed by chairman and
the current CEO Yoon-Soo Yoon, Fila has offices in 11 countries worldwide. Fila was created in
Piedmont, by the Fila brothers in 1911. It originally started by making clothing for the people of the
Italian Alps, now manufacturing sportswear for men, women, kids, and athletes. The slogan of FILA is
“Power Style,” which supports its products always are artistic and quality.

PRODUCT ADVERTISEMENT

Fila brand has been associated with major sporting events through sponsorship and has gained wide
visibility through this strategy. Some of the major events include major tennis events like BNP Paribas
Open in Indian Wells, California, Sony Open in Miami, Florida and the Hall of Fame Tennis
Championships in Newport, Rhode Island, the Porsche Tennis Grand Prix, and the BMW Open in
Germany. Fila had brand ambassadors like Bjorn Borg, Kim Clijsters and recently Virendra Sehwag
endorsing its products. Fila associates itself with being athlete oriented and therefore has a loyal
customer base with its association in different sports. It has also used online platform along with print
media and visual promotions to popularize the brand with its trendy and fashion-based products.
However, in comparison with its competitors brands Fila has used minimal advertisement of its
offerings. This has reduced the market share in the segment with respect to its competition. This
completes the marketing mix of Fila.

7
PRODUCT SUPPORT SERVICE

The company focuses on customer satisfaction by the services with attention more details. Starting
from the color matching requirements, goods order, stock checking through the delivery of goods on
time as the customer’s needs. FILA serves as consultants for advice on how to use the product with a
dedicated and experienced team-works. It also has direct shipping services to customers within the
region. And will continue to develop nationally in the future. Fila Plus Co., Ltd. recognizes the
importance of every customer contacts. FILA have a customer services department that provides 10-
automatic hotlines services for your convenience to comfort and support about products information
and listening to complaints from the customers. Customers can also reach them through their website,
Fila.com regarding to their concerns and inquiries about the products.

ON A SCALE OF 1-10, HOW ARE YOU GOING TO RATE EACH OF THE COMPANIES THAT
YOU’VE CHOSEN? WHY?

I think 5/10 because the price is too high on other countries, the design is not too good, and review is
too low. The fila here in Philippines are just low value but their design is not good unlike other brands
like Nike, Converse, Adidas etc.
8
 PENSHOPPE

HISTORY OF THE COMPANY

One of the country’s leading fashion retail powerhouses is Penshoppe, the flagship brand of Golden
ABC, known for its casual wear, high quality products, and affordable prices. After conquering the
Visayas, and Mindanao markets in 1986, PENSHOPPE expanded to Metro Manila in 1991 with the first
boutique opening in SM City North EDSA. Since then, Penshoppe’s network of stores has grown to
over 600 sites, all strategically located in key areas in the Philippines, as well as 23 franchise stores
abroad. In 2000, Penshoppe started franchising with the help of Francorp.

Mr. Bernie Liu, Golden ABC’s head honcho, said it was Francorp’s franchise consultants who helped
them put together their unit franchise and master franchise systems – the foundations of their franchise
expansion to the international market. “As franchisors, we must exert efforts to check the compliance
of our franchisees to the terms and conditions of our agreement, especially in areas where brand
management is at stake,” Mr. Liu advises.

Penshoppe’s up-to-date, global designs and styles; innovative marketing and advertising campaigns
and strategies; and keen business acumen increased its confidence in bringing its unique brand to the
world. To date, Penshoppe continues to offer a wide assortment of merchandise for men and women
ranging from pieces with style, accessories, shoes, and personal care products. It continues to work
towards its vision of providing Filipinos and international clientele with quality apparel at par with world
standards but with great value for money.

9
TARGET MARKET OF THE COMPANY

In order to uplift the image of Penshoppe to its target public it must use an advertising campaign that
shows its real image. Its image being one that is youthful, dependable, and of course fashionable
without going overboard. Penshoppe will focus its advertisements at its target market which are males
and females between the ages of 13 and 19 coming from the A, B, and upper C economic class.

ACTUAL PRODUCT/S OR SERVICES OF THE COMPANY

Penshoppe is a casual wear retail brand based in the Philippines.

• Basic Tees. Graphic & Printed Tees. Premium Tees. Polo Shirts. Jackets & Hoodies.
• Loungewear.
• Flip Flops. Slides. Sandals.
• Bags. Caps & Hats. Watches & Eyewear. Wallets & Belts. Lifestyle.
• Gift Sets.

Penshoppe's best features are its affordable price points, clothes that are on trend, and it is now known
globally. They are currently on top of their game with its internationally known endorsers such as
Sandara Park, Cara Delivingne, Kendall Jenner, Sean O'pry, Mario Maurer and Lucky Blue Smith,
among others.

10
PRODUCT ATTRIBUTES

Penshoppe is known for its fresh take on casual wear. The brand delivers apparel that's stylish yet
affordable. As one of the Philippines' leading fashion retail brands, Penshoppe is recognized for its
international appeal and is endorsed by some of the world's biggest names in fashion, music, movies,
and television.

BRAND NAME

Penshoppe is a casual wear retail brand based in the Philippines. Established in 1986, Penshoppe is
the flagship brand of Golden ABC, Inc., a fashion house based in the Philippines.

In a burst of inspiration, the group called their first batch of models, Club Pen. Penshoppe shirts. There
would be no hard sell, just the word "Penshoppe" discreetly tacked on at the bottom of the ad, almost
like an afterthought.

PACKAGING

11
LABELING

Penshoppe is known for its fresh take on casual wear. The brand delivers apparel that’s stylish yet
affordable. As one of the Philippines’ leading fashion retail brands, Penshoppe is recognized for its
international appeal and is endorsed by some of the world’s biggest names in fashion, music, movies,
and television.

The Penshoppe campaign is called “All Stars,” and yet the only stars being displayed are foreign, with
not a local in sight. If the Philippines can manage to display its clothing, then why not display its talents
as well? Local stars may be robbed from getting the recognition. Even though they do not command
as much attention as the international stars do, in a meritocracy, they are equally talented.

TAGLINE

“On-trend fashion at the best value.” Penshoppe, your guide to everyday fashion.

PRODUCT ADVERTISEMENT

12
PRODUCT SUPPORT SERVICE

Get in touch. Don't be shy, say hi! Hit us up with your comments, questions, requests, or suggestions!
Didn't find what you need on our FAQs page? Didn't find the answer to your question on our FAQs?
Send it to us and we will respond to your queries as soon as possible. Just tap on the Need More Help
link at the top right corner of our FAQs page. Reach out to +639399101047 or complete the form below
and we’ll gladly assist you. Our Customer Care Team is available from Monday to Friday, 9 AM to 6
PM.

ON A SCALE OF 1-10, HOW ARE YOU GOING TO RATE EACH OF THE COMPANIES THAT
YOU’VE CHOSEN? WHY?

10/10. I like Penshoppe for having all different products that I want in just one brand. Penshoppe made
the extra effort to think of Filipinos in their designs. Unique silhouettes. From pencil skirts and crop tops
to skater skirts and comfy sweaters, the latest collection is mix of sexy and playful pieces. This line
introduces new cuts and silhouettes that are totally body flattering and oh-so-stylish. Penshoppe has
been the country's authority on fashion. With all its wearable and casual pieces, this label never fails to
deliver. Even with the bolder spin on their latest collection, the brand it still has the same vibe and look
that makes Penshoppe the clothing brand we all love.

13
 PUMA

HISTORY OF THE COMPANY

Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures
athletic and casual footwear, apparel, and accessories, which is headquartered in Herzogenaurach,
Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was
founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf “Adi” Dassler had jointly
formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The relationship
between the two brothers deteriorated until the two agreed to split in 1948, forming two separate
entities, Adidas, and Puma.

Following the split, Rudolf originally registered the newly established company as Ruda (derived from
Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma. Puma’s
earliest logo consisted of a square and beast jumping through a D, which was registered, along with
the company’s name, in 1948. Puma’s shoe and clothing designs feature the Puma logo and the
distinctive “Form strip” which was introduced in 1958.

TARGET MARKET OF THE COMPANY

In these present days, the target market of puma is the young people between the ages of 20 and 35.
Puma customers belong to the upper-middle class, a group that cares about leading a healthy and
hygienic lifestyle.

14
ACTUAL PRODUCT/S OR SERVICES OF THE COMPANY

• WOMEN

Shoes - Running, Training & Gym, Basketball, Motorsport, and Sneakers

Clothing - Dresses & Skirts, Jackets, Pants, Shorts, Sports Bras, Sweatshirts & Hoodies, T-Shirts
& Tops, and Modest Activewear

Accessories – Bags, Gloves, Hats & Headwear, Shoe care, Socks, Wallets, and Sports Equipment.

• MEN

Shoes - Basketball, Running, Training & Gym, Motorsport, Football boots

Clothing – Jackets, Jerseys, Pants, Shorts, Sweatshirts & Hoodies and T-Shirts & Tops

Accessories – Bags, Gloves, Caps & Headwear, Socks, Sports Equipment and Wallets

• KIDS

Boys - Shoes, Clothing, and Accessories

Girls - Shoes, Clothing, and Accessories

15
PRODUCT ATTRIBUTES

Puma produces high-quality sportswear because of the materials used and the unique features that
have been incorporated. To ensure that you get value for your money, this company has adopted a
strategy that ensures all products meet the required standards before being released to the market.
This means that when you purchase any product from Puma, you will be assured of durability and
comfort.

Fashion is one of the things that have made Puma stand out among other brands in the market. The
company employs professional designers who use their creativity to come up with attractive products,
which are designed using modern technology.

Unlike other sportswear companies that are only focused on style, Puma also ensures that their
products are comfortable to wear. After selecting a design for their products, they conduct extensive
tests to ensure that each piece of clothing matches the required standards before being released to the
market.

Despite having high-quality products, Puma prices are not as high as those of other companies in the
same market niche. This is because they have an efficient production process that enables them to
produce quality products at reasonable prices so that more people can afford them.

They have also ensured that their prices remain affordable by minimizing marketing costs and selling
directly to consumers without involving intermediaries who would raise the price of their products.

BRAND NAME

Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures
athletic and casual footwear, apparel, and accessories, which is headquartered in Herzogenaurach,
Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.

16
PACKAGING

About sustainability and environmental harm, packaging (specifically, shoeboxes) is one of the most
difficult and stagnant issues facing the retail industry. Boxes contribute to millions of tons of waste each
year, and even with proposed second uses, they are eventually thrown out. For 21 months, fuse project
studied boxes and systems: how to fold them, how to ship them and how to reduce them. Finally, when
they explored getting rid of them altogether, they discovered a new solution: a “clever little bag.” By
providing structure to a cardboard sheet, the bag uses 65 percent less cardboard than the standard
shoebox, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping
and eliminates the need for a plastic retail bag.

The cardboard structure is die cut from one flat piece of material and has no additional printing or
assembly, thus it can be returned to the stream faster and more efficiently. The structure was created
with four walls that taper in to allow for secured stacking, another important element left over from the
original shoebox. The bag is non-woven which means less work and waste (it is stitched with heat). It
protects the shoes from dust and dirt in the warehouse and during shipping. The “clever little bag” is an
iconic brand element upon leaving the store as it replaces the plastic shopping bag and can also be
repurposed for creative reuse. The bag is made of non-woven polyester consisting of polypropylene,
and eventually is also recyclable. With our ‘clever little bag,’ Puma kicks-off the next pivotal phase of
its sustainability program. The tens of millions of shoes shipped in our bag will reduce water, energy,
and diesel consumption on the manufacturing level alone by more than 60% per year. In other words:
approximately 8,500 tons less paper consumed, 20 million Mega joules of electricity saved, 1 million
liters less fuel oil used, and 1 million liters of water conserved. During transport 500,000 liters of diesel
is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275
tons of plastic. That such a little bag can have such a big impact…you can see why we called it clever.

17
LABELING
In line with relaunches with their logo, marketing materials and symbols have been updated across the
brand, including on neck tags. We can begin to apply a few rules before directly comparing the tags to
give us a good point to start with. One rule that is specific to vintage Puma neck tags is this, tags that
include sizing for six different countries are vintage. Whilst some of these specific tags used the Puma
logo with no indentations on the ‘M,’ this is due to printing constraints as opposed to a new logo being
used. Although not all Puma with a flat M is new, we can safely say that Puma with an indented ‘M’ on
the neck tag is a sure sign that its vintage. Anotherr clue to watch out for is that items with extra wash
tags attached at the waist or next to the neck label tend to be newer. This is especially the case if the
wash tags contain lots of information in many languages.

18
TAGLINE

“FOREVER FASTER IS ALWAYS FIRST, NEVER SECOND, NEVER THIRD.”

Forever Faster is more than being quick. It is our mantra. It is more than 70 years of fast products for
fast athletes. We aim high, and when we score our goals, we aim even higher. All to achieve one thing:
to be the Fastest Sports Brand in the World.

PRODUCT ADVERTISEMENT

PRODUCT SUPPORT SERVICE

Operating hours: Monday to Friday, 10am to 7pm (Excluding Public Holidays)

Hotline: +63-285-400-390

Toll-Free: +63-1800-1322-0382

Email: service@sea.puma.com

19
These are some Frequently Asked Questions that you can also see the answer to their website. These
are some examples of the Frequently Asked Questions:

• Will I receive any order confirmation after placing an order?

• I have ordered and confirmed payment with Puma PH. What should I do next?
• How can I change delivery address/phone number/recipient for existing order?
• I can’t track my order on courier tracking page. What I need to do?
• How do I track my order status?
• What shipping options do PUMA offers?
• Is worldwide shipping available?
• I am unable to add my selected item to my cart, why is this happening?
• Can I cancel my order?

ON A SCALE OF 1-10, HOW ARE YOU GOING TO RATE EACH OF THE COMPANIES THAT

YOU’VE CHOSEN? WHY?

I will rate it 9.5, first of all the logo is really eye catching, it is good in eyes like it will really stuck in your
mind, especially the tiger. Also, the products of this company are really good from the shoes, clothing,
accessories etc. The design is good, but it is not my taste like in shoes and bags that is why I didn’t
rate it 10.

20
 BURBERRY

HISTORY OF THE COMPANY

Burberry is a tour de force in the world of fashion. After developing its fabled check design, the company
endured an era of mass imitation from rivals that tested it to the limit. But shrewd recruitment and
revocation of licenses helped the company reclaim its image, and it has since grown in leaps and
bounds. Below, let’s take a look at the phoenix-like story of Burberry and why it’s one of the most
popular and recognized luxury fashion brands in the world. Let’s start with where it all began, more than
a century and a half ago!

⎯ Early History

Thomas Burberry established his label Burberry in

1856. At just 21, he had huge ambitions! He made
a tightly woven material known as Gabardine that
represented some kind of liberation. This material
was fitted into his rainwear clothing and was
resistant to wet conditions, which thrust Burberry
into a useful alternative to other labels at the time.
Burberry steadily grew its reputation, and in 1891,
the founder moved the company to London. It was
there where his even more popular designs quickly
enjoyed fantastic success.

21
⎯ 1856

Thomas Burberry establishes Burberry in Basingstoke at just 21 years old, founded on the principle
that clothing should be designed to protect people from the British weather. Thomas Burberry invents
gabardine – the breathable, weatherproof, and hardwearing fabric revolutionizing rainwear – which up
until then had typically been heavy and uncomfortable to wear. Gabardine was then patented in 1888.

⎯ 1879

Thomas Burberry invents gabardine – the breathable, weatherproof, and hardwearing fabric
revolutionizing rainwear – which up until then had typically been heavy and uncomfortable to wear.
Gabardine was then patented in 1888.

⎯ 1893

Norwegian polar explorer, zoologist and recipient of the Nobel Peace Prize, Dr Fridtjof Nansen is the
first recorded polar explorer to take Burberry gabardine to the poles when he sets sail bound for the
Arctic Circle. The equestrian knight device is born.

⎯ 1912

The Tielocken coat, designed by Thomas Burberry, is patented. Considered the predecessor to the
trench coat, the Tielocken closes with a single strap and buckle fastening and only features a button
at the collar.

⎯ 1913

Having had a presence in London since 1891, Burberry moves to a larger London premises in
Haymarket, designed by the noted architect Walter Cave.

⎯ 1914-1917

Acclaimed British Explorer Sir Ernest Shackleton wears Burberry gabardine for three expeditions in
the early 20th century, including the Endurance expedition.

⎯ 2016
Burberry is recognized as industry leader in the Dow Jones Sustainability Index in the ‘Textiles,
Apparel and Luxury Goods’ sector. Burberry is the first brand to make runway collections available to
consumers for purchase immediately after the show.

22
⎯ 2017
Burberry and the Royal College of Art (RCA) announce the establishment of the Burberry Material
Futures Research Group, with the aim of applying radical thinking to invent new sustainable
materials, transform consumer experience and advance manufacturing to benefit the industry and
wider community.
⎯ 2018
Burberry celebrates diversity and inclusivity with the Rainbow Vintage check throughout its February
collection and makes donations to three leading organizations – the Albert Kennedy Trust, the Trevor
Project and ILGA – all dedicated to supporting LGBTQ+ youth around the world Bottom of Form.

TARGET MARKET OF THE COMPANY

As the market changes, so will some brands target audience and market positioning. However, Burberry
has a variety of segments in the general population with a single theme standing out- functional luxury
(Jacobson, 2007). Burberry can be worn from all ages and both genders, as can be seen in their ad-
campaigns and their product mix. Offering a range of products to both genders as seen in figure 1.
Burberry declared that they would aim their newer products at millennials, instead of the usual, older
trench coat wearer that had accounted for a large part of their sales. Millennials are the main influencers
in the fashion market today, they have an increasing level of disposable income and are seen to be
increasingly brand loyal. (Morgan, 2014).

ACTUAL PRODUCT/S OR SERVICES OF THE COMPANY

It currently designs and distributes ready to wear, including trench coats (for which it is most famous),
leather accessories, and footwear. Its name and branding are licensed to Coty for fragrances and
cosmetics and to Luxottica for eyewear

• Ready-to-wear
• Handbags
• Leather accessories
• Footwear

23
PRODUCT ATTRIBUTES

Burberry is a luxury house and outerwear pioneer with a uniquely British identity and a commitment to
quality, innovation and creativity, design beautiful luxury goods that are made to last.

Offering not just comfort but also style. Burberry clothing is made from high quality materials, bold
prints, crisp fabrics, and modern cool apparel. It is considered a top British brand due to its emphasis
on quality designs and fabrics.

BRAND NAME

Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in
London, England.

PACKAGING

Eliminating unnecessary plastic packaging is a priority for Burberry which is why they have committed
to eliminate plastic from their retail and digital packaging portfolio by 2025 and are accelerating efforts
on plastic reduction in their product and transit packaging. They have made good progress towards
our goal by removing plastic lamination from its branded retail and digital packaging.

24
Using an innovative manufacturing technique, at least 40% of the retail bags and boxes are made from
recycled materials, including upcycled coffee cups and FSC Mix certified paper. Since the launch of the
new packaging, we have recycled 66 million coffee cups

into Burberry packaging. All retail bags and gift boxes which have a beautiful, luxurious feel, are plastic-
free, fully recyclable, and reusable.

LABELING

25
TAGLINE

The current Burberry visual identity was created in 2018 and reflects the new era for the brand. It
represents a modern and young approach to design, emphasizing the progressive and energetic
character of the label and its willingness not only to follow the current new trends but also to create
them.

The wordmark is usually used on its own but sometimes is accompanied by a “London England”
tagline, which is also written in capitals.

PRODUCT ADVERTISEMENT

26
PRODUCT SUPPORT SERVICE

Help is available 24 hours a day 7 days a week

• Call > +1 877 217 4085
• Email > customerservice@burberry.com
• WhatsApp
• Twitter

POST
Burberry Limited
444MadisonAvenue,
New York, NY
10022
United States

ON A SCALE OF 1-10, HOW ARE YOU GOING TO RATE EACH OF THE COMPANIES THAT

YOU’VE CHOSEN? WHY?

I will rate Burberry with 9/10. For me, their product is so good, high-quality, and eco-friendly even
though their product is slightly expensive I think it is worth it to buy especially for those places that
has cold weather, their products are suitable for them.

27
 NIKE

HISTORY OF THE COMPANY

Nike, Inc., formerly (1964–78) Blue Ribbon Sports, American sportswear company headquartered in
Beaverton, Oregon. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field
coach at the University of Oregon, and his former student Phil Knight. They opened their first retail
outlet in 1966 and launched the Nike brand shoe in 1972. The company was renamed Nike, Inc., in
1978 and went public two years later. By the early 21st century, Nike had retail outlets and distributors
in more than 170 countries, and its logo—a curved check mark called the “swoosh”—was recognized
throughout the world.

From the late 1980s Nike steadily expanded its business and diversified its product line through
numerous acquisitions, including the shoe companies Cole Haan (1988; sold in 2012) and Converse,
Inc. (2003), the sports-equipment producer Canstar Sports, Inc. (1994; later called Bauer and sold in
2008), and the athletic apparel and equipment company Umbro (2008; sold in 2012). In 1996 the
company created Nike ACG (“all-conditions gear”), which markets products for extreme sports such as
snowboarding and mountain biking. In the early 21st century Nike began selling sports-technology
accessories, including portable heart-rate monitors and high-altitude wrist compasses.

Part of Nike’s success is owed to endorsements by such athletes as Michael Jordan, Mia Hamm, Roger
Federer, and Tiger Woods. The Nike Town chain stores, the first of which opened in 1990, pay tribute
to these and other company spokespersons while offering consumers a full range of Nike products. In
the 1990s the company’s image briefly suffered from revelations about poor working conditions in its
overseas factories.

28
THE TARGET MARKET OF THE COMPANY

Although with apparel and sports the market can be broad, for the most part Nike primarily targets
consumers who are between the ages of 15-40. The company caters to both men and women athletes
equally and is placing an increasing focus on tweens and teens to build long-term brand loyalty. Nike
addresses this segment by deploying marketing campaigns about young adults striving to be like their
athlete idols. For example, right before the 2014 World Cup Nike developed a video starring important
Nike sponsored soccer athletes with teenage soccer players.

Nike has recently launched a variety of women’s lines to tap into the fast-growing women’s segment.
Currently only 20% of Nike’s revenues are based on sales of products targeted at women, but this
number is expected to grow significantly in the coming years.

Nike does not target consumers based on race, ethnicity, religion, or social class. However, given the
high price of the company’s products, it does use the income and education as targeting variables.

ACTUAL PRODUCT/S AND SERVICES OF THE COMPANY

NIKE, Inc. is engaged in the designing, marketing, and distributing of athletic footwear, apparel,
equipment and accessories and services for sports and fitness activities. The Company's operating
segments include North America; Europe, Middle East & Africa (EMEA); Greater China; and Asia
Pacific & Latin America (APLA). It sells a line of equipment and accessories under the NIKE Brand
name, including:

• Bags
• Socks
• Sport balls
• Eyewear
• Timepieces
• Digital devices
• Bats
• Gloves
• Protective equipment
• Other equipment designed for sports activities.

29
PRODUCT ATTRIBUTES

Customer trust, customer experience as well as customer engagement are among the several factors
that together affect band equity. Brands that have built a high level of trust in the market and among
their customers are ahead of their competitors. Nike is a leading brand of athletic wear because it has
built high-level brand equity. It is a customer-oriented brand that knows its customers inside out.
Moreover, it has focused on customers’ taste and changing preferences. It spends a lot on research
and innovation as well as marketing which enables it to bring the best designs to the market before its
competitors do. This is also why the customers love Nike. It sells products that are excellent in terms
of design and quality. Nike has formed a strong brand image. Whether it is about product quality,
sustainability, or supply chain, Nike has maintained a strong focus on ethics, accountability, and social
responsibility. High brand equity has translated into stronger financial growth for the brand.

Nike does not just sell products. It tells customers what they want — and then makes that value readily
available. The key is Nike’s ability to cultivate customer trust. Between its brand legacy, its
knowledgeable team and its commitment to the entire athletic experience, Nike proves it knows
athletes. With personalized recommendations, it then proves it knows individual customers. This one-
two punch puts Nike in the unique, coveted position of consistently anticipating and meeting customer
needs.

30
BRAND NAME

The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil
Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the
Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike
Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding,
Nike CR7, and subsidiaries including Jordan Brand and Converse. Nike also owned Bauer Hockey
from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to
manufacturing sportswear and equipment, the company operates retail stores under the Nike town
name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly
recognized trademarks of "Just Do It" and the Swoosh logo.

PACKAGING

The most iconic and modern Nike package is made from recycled and recyclable cardboard materials,
offer clean, symmetric lines, and are well-known to display the conspicuous tick on a plain orange
background. When applied alongside a particular marketing strategy, variating packaging designs still
adopt a similar character as the well-known orange box and the clean, recyclable orange paper bags.

31
LABELING

The iconic swoosh has become much more than a representation of professional sports, but an
irreplaceable urban statement that has become the forefront for streetwear and fashion in this day and
age. Over the years, we have seen the Nike tag and label see a series of changes as the brand
becomes more diversified in the realm of sports apparel.

The iconic Nike logo, inspired by the Greek goddess of victory, has become one of the most iconic
logos of modern-day fashion. The simple "swoosh" design, crafted by Carolyn Davidson, has become
a staple design in the wardrobes of many, and the iconic forefront of sports culture.

TAGLINE

“JUST DO IT”
Nike continues to use the tagline across much of its advertising and branding today. “‘Just Do It’ is still
as relevant to us as a brand today as it was 23 years ago,” says Davide Grasso, VP of global brand
marketing at Nike. “It has been translated into many, many languages,” he continues. “One of my
favorite examples is this one: The American Foundation for the Blind gave Nike the 1995 Access Award
for its creation and distribution of a ‘Just Do It’ poster done in braille.”

Interestingly, Nike itself does not see the line as simply a slogan, but more as a brand identity or
philosophy. “We actually don’t believe in slogans,” says Grasso. “Instead, what we have found to be

32
most effective is inviting people to join us in what we believe in and what we stand for. And what we
stand for is to serve and honor athletes.

“I think that is why ‘Just Do It’ has had such an impact over the last 20 years and continues to. It’s
genuine and speaks to our core mission.”

PRODUCT ADVERTISEMENT

Nike’s promotional mix employs a combination of advertising, personal selling, direct marketing, sales
promotions, and public relations. These methods and tactics have specific purposes in communicating
with target customers and maintaining the market dominance of the company’s shoes, clothes,
accessories, and equipment. The implementation of these promotional tactics depends on Nike’s
organizational structure or corporate structure, which affects the resources available for supporting the
marketing communications mix in different markets and regions.

33
PRODUCT SUPPORT SERVICE

CONTACT US

PRODUCTS & ORDERS NRC & NTC COMPANY INFO & INQUIRIES

1-800-806-6453 1-800-379-6453 1-800-344-6453

4 am - 11 pm PT 8 am - 5 pm PT 7 am - 4 pm PT
7 days a week Mon - Fri Mon - Fri

PRODUCTS & ORDERS STORE LOCATOR

Chat with us Find Nike retail stores

4 am - 11 pm PT near you
7 days a week

ON A SCALE OF 1-10, HOW ARE YOU GOING TO RATE EACH OF THE COMPANIES THAT
YOU’VE CHOSEN? WHY?

I would rate Nike with 8/10. Although the designs of their products were exquisite, neat, and high quality,
the prices were too expensive and not budget-friendly for some of the customers. The support service
was organized, they can be reached through number, and in their own site. Customers can buy through
online or in physical stores. I personally have tried using Nike products and I can say that the quality of
their shoes was pretty impressive as it lasts until multiple years of use. The price was quite justifiable
for its quality.

34
 THISTLE LAVENDER SHOP

ORIGINAL CONCEPT/IDEAS OF THE COMPANY

Our company is composed of different kinds of formal attire whether it is for men or women. The cost
of our product is reasonable for customers' budgets, rest assured that the quality is high too. You can
be sure that it is worth your money when it comes to the quality. You can buy through our main shop
here in Quezon City or in our social media in Facebook and Instagram, just search "Thistle Lavender
Shop".

• Purpose

Our products were mostly formal attires that can be used on working, attending formal parties, and
many more. Our goal is to provide consumers with simple access to a product that is not overly pricey.

• Goals

We want our consumers to be happy with our items and make additional purchases. Not only do we
want our clients to be happy, but we also want people to know that our business sells high-quality,
reasonably priced goods.

35
 • Origin of company name, brand, and products

Thistle is a very pale shade of purple. The thistle is the national flower of Scotland, and induction into
The Order of the Thistle is Scotland's most illustrious state decoration. Lavender is also related to
purple, so since we are talking about it, we decided to add it. Finally, we added the term "store" to finish
off our shop. Our company name, "Hermosa," is derived from the Spanish language and means
"beautiful" or "beautiful to a higher degree than something you may describe as pretty."

MISSION AND VISION OF THE COMPANY

• Mission

We will exceed our customers' expectations to maximize the long-term value of thistle lavender shop
for its shareholders and working partners. Additionally, to create and offer high-quality, low-cost
products for active consumers of all ages.

• Vision

To create more good product, to expand our thistle lavender shop, to be known and recognize by the
people and lastly, to make differences with the other clothing business through our products.

RULES AND REGULATIONS OF THE COMPANY

Rules and regulations of our company includes:

• Registration
• Trading standards
• Health and safety
• Fire safety

• Registration
The company legally needs to register the business.

• Trading standards
To sell clothes you must put an own labeling to products this is also about the imports, exports, and
returns.

36
 • Health and safety
The company should abide laws in workplace. Even if you don’t employ workers, you must follow the
law to protect customers.

• Fire safety
Aside from clothing store’s health and safety, fire safety laws also revolve around risk assessment. The
risks may be different when it comes to fire safety and must think about the affected areas.

TERMS AND CONDITIONS OF THE COMPANY

Your connection with the Hermosa App mobile application (the "Service"), run by Thistle Lavender,
Incorporated, is governed by these terms and conditions ("Terms", "Terms and Conditions") ("us", "we",
or "our").

Before using the Hermosa App mobile application, please carefully read these Terms & Conditions (the
"Service").

Your acceptance of and adherence to these Terms will govern your access to and use of the Service.
All users, visitors, and other individuals who use or use the Service are subject to these Terms.

You agree to be bound by these Terms by accessing or using the Service. You are not permitted to
access the Service if you disagree with any part of the terms.

• PURCHASES
You might be required to provide some information related to your Purchase, such as your credit card
number, credit card expiration date, billing address, and shipping information, if you desire to purchase
any good or service made available through the Service ("Purchase").

You hereby represent and declare that I any credit card(s) or other payment method(s) used in
connection with any purchase may be used only by you; and (ii) the information you provide to us is
accurate, correct, and full.

By sending us this data, you give us permission to share it with other parties so that purchases may be
completed more easily.

For many reasons, including but not limited to product or service availability, mistakes in the description
or pricing of the product or service, error in your order, or other reasons, we retain the right to refuse or
cancel your purchase at any time.
37
If fraud or an unauthorized or unlawful transaction is detected, we retain the right to reject or cancel
your order.

• AVAILABILITY, ERRORS, and INACCURASIES

Our product and service offerings on the Service are updated often. Our service may offer mispriced,
incorrectly represented, or unavailable goods or services, and we have the right to postpone updating
the service's content and our advertising on other websites.

The accuracy or completeness of any information, including pricing, product photos, specs, availability,
and services, cannot be guaranteed by us, and we make no such promise. We retain the right to edit
or modify material at any time without prior notice to remedy any mistakes, inaccuracies, or omissions.

• PROMOTIONS, SWEEPSTAKES, AND CONTESTS

These terms may not apply to any competitions, sweepstakes, or other promotions (collectively,
"Promotions") made accessible through the service. Please read our Privacy Policy and any applicable
restrictions before taking part in any promotions. If a promotion's terms contradict with these terms, the
promotion's rules will take precedence.

• ACCOUNTS
You must always give us true, comprehensive, and up-to-date information when setting up an account
with us. Your account on our service may be immediately terminated if you violate the terms by failing
to do so.

Whether your password is with our provider or a third-party service, you are responsible for keeping
your password secure and for any activities or acts carried out using it.

You consent to keeping your password a secret from everyone else. If you become aware of any
security breach or unauthorized use of your account, you must contact us right once.

38
 • COPYRIGHT POLICY
We honor other people's rights to their intellectual property. It is our policy to address any allegations
that any content submitted on the service violates another person's copyright or other intellectual
property (an "Infringement").

You must send your written notice to "Copyright Infringement" at legal@thistlelavender.com and include
a thorough description of the alleged Infringement if you are a copyright owner, or authorized on their
behalf, and you believe that the copyrighted work has been copied in a way that constitutes copyright
infringement that is occurring through the service.

If you falsely claim that any content violates your copyrights, you might be held liable for damages
(including expenses and lawyer’s fees).

• INTELLECTUAL PROPERTY
Thistle Lavender, Inc., and its licensors have exclusive ownership rights to the service and all its unique
features, content, and functionality. The copyright, trademark, and other laws of the Philippines and
other nations protect the service. Without Thistle Lavender Incorporated's prior written approval, you
are not permitted to use our trademarks or trade dress in connection with any goods or services.

• LINKS TO OTHER WEBSITES

Links to third-party websites or services that are not within Thistle Lavender Incorporated's control or
ownership may be present on our service.

Thistle Lavender Incorporated has no control over, and accepts no liability for, any third-party websites
or services' content, privacy policies, or practices. Furthermore, you understand and agree that Thistle
Lavender, Inc. is not responsible or liable, directly, or indirectly, for any loss or damage that may result
from the use of or reliance on any such material, products, or services made available on or through
any such websites or services.

We firmly encourage that before using any third-party websites or services, you read their terms of
service and privacy policies.

39
 • TERMINATION
Without restriction, if you violate the terms, we have the right to immediately cancel or suspend your
account without warning or responsibility.

Your ability to use the service will immediately end upon termination. You can simply stop using the
service if you want to close your account.

• LIMITATION OF LIABILITY

In no event shall Thistle Lavender, Inc., nor its directors, employees, partners, agents, suppliers, or
affiliates be liable for any indirect, incidental, special, consequential, or punitive damages, including
without limitation, loss of profits, data, use, goodwill, or other intangible losses, caused by:

(i) Your access to or use of or inability to access or use the service.

(ii) Any conduct or content of any third party on the service.
(iii) Any content obtained from the service; and
(iv) Unauthorized access, use or alteration of your transmissions or content, whether based on
warranty, contract, tort (including negligence) or any other legal theory, whether we have been
informed of the possibility of such damage, and even if a remedy set forth herein is found to
have failed of its essential purpose.

• DISCLAIMER
Use of the service is entirely at your own risk. It is made available for you "AS IS" and "AS
AVAILABLE." The service is offered "as is" and without any explicit or implied warranties of any kind,
including but not limited to implied warranties of merchantability, fitness for a specific purpose, non-
infringement, or course of performance.

Thistle Lavender Shop, its subsidiaries, affiliates, and its licensors do not guarantee that the Service
will be available, secure, or uninterrupted at any time or location; that any errors or defects will be fixed;
that the service is free of viruses or other harmful components; or that the results of using the service
will meet your expectations.

40
 • GOVERNING LAW
Without respect to its rules on conflicts of law, the laws of the Philippines shall govern and be applied
to the interpretation of these terms.

No right or provision of these terms will be deemed to have been waived by us if we fail to enforce it.
The remainder of these terms will still apply if a court rule any these to be invalid or unenforceable.
These terms supersede and replace any earlier agreements we may have had between us regarding
the service and are the complete agreement between us regarding the service.

• CHANGES
We have the right to change these terms at any time and at our sole discretion. We will endeavor to
give at least 30 days’ notice before any new terms take effect if the adjustment is important. We reserve
the right to judge what constitutes a substantial change.

You agree to be bound by the updated terms if you access or use our service after those updates take
effect. Please discontinue using the Service if the revised terms do not satisfy you.

• CONTACT US
Please get in touch with us if you have any queries regarding these terms.

POTENTIAL TARGET MARKET OF THE COMPANY

The potential target market of the company were mainly employees. Thistle Lavender Shop not just
offer clothes for formal events, but it also sells formal wears for the employee’s everyday work. The
company wants the employees to be more comfortable, fashionable, and confident when it comes to
work attires. Most of the shops that offers formal attires have expensive products, but in our shop, they
can be able to own high-quality work attire for a mid-range price.

41
COMPANY LOGO

ACTUAL PRODUCTS/SERVICES OF THE COMPANY

• TOPS

42
 • BOTTOM

• SHOES

The word "formal wear" refers to a certain style of attire. The greatest outfits are already in Hermosa.

You will seem more respectable, clean, and best while wearing top-rated, highly rated formal attire.

43
PRODUCT ATTRIBUTES

• Our products are made of a good fabric. It has a thick fabric that when you point it on the sun it
is not thin that you will see the inside.
• The making process of our product is taking too long because we want it to have a good quality
that is different from the other store or shop.
• The thread in every product of our company is have a high quality and really strong.
• When it comes to the thread that in the clothes, we always put it tight so to ensure that it will be
high-quality and long-lasting.

PRODUCT/BRAND NAME

“HERMOSA”

44
PACKAGING

LABELING

45
TAGLINE
“Life is short, make every outfit count.”
People should spend their life wisely. We all do have rules in obtaining stuffs in life. However, it is not
bad to wear clothes which gives elegant and classy looks. Remember, every outfit count. Let ourselves
to wear whatever we want. We cannot do it once our life is finally gone. Treat yourself and wear clothes
that makes you happy.

PRODUCT ADVERTISEMENT

PRODUCT SUPPORT SERVICE

DROP US A LINE!
Say hello without being shy.
Reach out to us with your thoughts, inquiries, requests, or recommendations.
Not what you were looking for on our FAQs page? Our customer care team is accessible Monday to
Friday, 9am to 6pm. Call us at +639224991770 or fill out the form below, and we'll be happy to help.

46
 -Live Chat Support-
We Assume You Might Wish to Ask:
How can I send things back?
How long will it take the order to be delivered?
Where is my purchase?

Select A Category to Continue

Tracking & Delivery
Return & Refund
Processing
Payment
Pre-sale
Account Issues
Technical Support
Having trouble with thistlelavendershop.com? Contact our Technical Support staff for assistance.

Corporate Headquarters
Thistle Lavender Shop
56 Top Commonwealth Road
Don Antonio, Commonwealth PH
+63 922 499 1770
View Hermosa's Worldwide Office Locations

47
CURRICULUM VITAE