Demographic factors:

Age: 25

Gender: Male

Size of family: 3

Annual family income: 10,00,000

Monthly expenditure: 20000

Monthly expenditure on biscuits: 2500

Product specific questions:

1. Preference for biscuits (type and brand) – gooday, parleG, maarie, crack jack, hide n seek, 50-50
1.1. Savory
1.1.1. Plain (eg: Britannia NutriChoice Sugar Free Cracker Biscuits, Parle Monaco Salted Biscuit,
etc)
1.1.2. Flavored (eg: Parle Monaco Pizza flavored Biscuit, Jeera Namkeen Biscuit, Parle Monaco
Cheeselings, Potata spicy biscuits, 50-50, chaska maska etc)
1.2. Sweet
1.2.1. Glucose (eg: Parle G, Sunfeast Glucose biscuit, Britannia Tiger Glucose Biscuits, etc)
1.2.2. Plain (eg: Marie Biscuit, Nice biscuit, Little hearts, etc)
1.2.3. Flavoured (eg: Hide n Seek, Unibic, Mom’s Magic, Good day, etc): Good-day
1.2.4. Cream (eg: Bourbon, Oreo, Jim Jam, Chocofills, etc)
1.2.5. Others (eg: bakery atta biscuits, rusk, etc)
2. Does everyone in the house eat the same type of biscuit? Father – Salty, child – Sweet, mother -
Flavored
3. Who buys the biscuit? Mother/Father
4. Who chooses which biscuit to buy? Mother
5. You choose the biscuit based on what factors? (Ads, Suggestions from friends, Convinced by
shopkeepers, Price, Taste) – Taste
6. Does the packaging affect your buying decision? (ranking 1: least influence, 10: highest influence) 1
7. Does the pricing affect your buying decision? (ranking 1: least influence, 10: highest influence) 5
8. Other considerations while buying biscuit? (sugar free, gluten free, oats, ragi, nuts etc) Nuts
9. From where do you buy the biscuit? (retail, online) Local grocery shop
10. How often do you change the brand of biscuit that you are consuming? Monthly
Demographic factors:

Age: 35

Gender: Female

Size of family: 2

Annual family income: 8,00,000

Monthly expenditure: 30000

Monthly expenditure on biscuits: 5000

Product specific questions:

11. Preference for biscuits (type and brand) – gooday, parleG, maarie, crack jack, hide n seek, 50-50
11.1. Savory
11.1.1. Plain (eg: Britannia NutriChoice Sugar Free Cracker Biscuits, Parle Monaco Salted
Biscuit, etc)
11.1.2. Flavored (eg: Parle Monaco Pizza flavored Biscuit, Jeera Namkeen Biscuit, Parle Monaco
Cheeselings, Potata spicy biscuits, 50-50, chaska maska etc)
11.2. Sweet
11.2.1. Glucose (eg: Parle G, Sunfeast Glucose biscuit, Britannia Tiger Glucose Biscuits, etc)
11.2.2. Plain (eg: Marie Biscuit, Nice biscuit, Little hearts, etc)
11.2.3. Flavoured (eg: Hide n Seek, Unibic, Mom’s Magic, Good day, etc):
11.2.4. Cream (eg: Bourbon, Oreo, Jim Jam, Chocofills, etc): Jim-Jam
11.2.5. Others (eg: bakery atta biscuits, rusk, etc)
12. Does everyone in the house eat the same type of biscuit? Husband– Savory flavored, Self – Sweet,
13. Who buys the biscuit? Self
14. Who chooses which biscuit to buy? Self
15. You choose the biscuit based on what factors? (Ads, Suggestions from friends, Convinced by
shopkeepers, Price, Taste) – Taste
16. Does the packaging affect your buying decision? (ranking 1: least influence, 10: highest influence) 1
17. Does the pricing affect your buying decision? (ranking 1: least influence, 10: highest influence) 3
18. Other considerations while buying biscuit? (sugar free, gluten free, oats, ragi, nuts etc) Gluten-free
19. From where do you buy the biscuit? (retail, online) Supermarket
20. How often do you change the brand of biscuit that you are consuming? Monthly