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  • Final Project - MM

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    AleAhmed
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    The document outlines a final marketing project for a marketing management class where students must work in groups of two to develop a marketing plan with sections on product details and need analysis, segmentation targeting and positioning, pricing including costs, promotional strategy, placement strategy, and any additional relevant information. Groups must submit their marketing plan reports by the 14th class session and present them on the 15th class session for a total of 10 marks.

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    The document outlines a final marketing project for a marketing management class where students must work in groups of two to develop a marketing plan with sections on product details and need analysis, segmentation targeting and positioning, pricing including costs, promotional strategy, placement strategy, and any additional relevant information. Groups must submit their marketing plan reports by the 14th class session and present them on the 15th class session for a total of 10 marks.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    8 views1 page

    Final Project - MM

    Uploaded by

    AleAhmed
    The document outlines a final marketing project for a marketing management class where students must work in groups of two to develop a marketing plan with sections on product details and need analysis, segmentation targeting and positioning, pricing including costs, promotional strategy, placement strategy, and any additional relevant information. Groups must submit their marketing plan reports by the 14th class session and present them on the 15th class session for a total of 10 marks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Subject: Marketing Management

    Class: BSAF-VI

    Final Project: Development of Marketing Plan

    Marks: 10 (Submission and Presentation)

    Deadlines: 14th and 15th session for submission and presentation.

    Outlines:

    1) Selection of product / Service / experience with need analysis and justification


    2) Segmentation, targeting and position statement
    3) Pricing policy with a snap of product costing and other expenses
    4) Promotional strategy
    5) Placement strategy
    6) Any additional information needed

    Notes:

     Students in a group of two are supposed to develop a marketing plan focusing on the marketing
    mix and STP strategy
     Two groups cannot take the same nature of business
     Both Hard and soft copies of the report should be submitted in 14 th session
     SZABIST Plagiarism Policy applies to all assignments and projects

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