Under 3,000,000 VND 61

From 3,000,000 - 5,000,000 VND 53 

Over 5,000,000 - 10,000,000 VND  16
Over 10,000,000 VND   21
Other 1  Income
Under 3,0 62
From 3,000 53
Over 5,000 16 14%

Over 10,00 21 11% 41%

35%

Under 3,000,000 VND From 3,000,000 - 5,000,000 VND

Over 5,000,000 - 10,000,000 VND Over 10,000,000 VND

Survey Age

1%
9%
12%

From 18 – 24  119 Under 18 14

From 25 – 34  18  From 18 - 119
From 35 – 44  1 From 25 - 18 78%

From 45 and up 0 From 35 - 1

From 45 an 0

Under 18 From 18 - 24 From 25 - 34

From 35 - 44 From 45 and up

 know through what channels?

Advice from family and friends 45

Advertisements appear on social networks (Facebook, Zalo, Tik Tok, Instagram
Online reviews 45
Know through what channels?
Famous, influential people 26
Popularity 62 Other 3
Voucher, discount coupon 47 Voucher, discount coupon 47
Other
Advice from 45 Popularity 62

Advertiseme 0
Famous, influential people 26
Online revi 45
Famous, inf 26 Online reviews 45
Popularity
Advertisements 62 networks (Facebook,
appear on social
Zalo, Tik 0
Voucher, d Tok, Instagram...).
47
Other 3 family and friends
Advice from 45

0 10 20 30 40 50 60 70

There are 105/152 people used account 44,29%

There are 44/152 people who have never gone and used the product.
There are 3/152 choose another option account 3,2% 

Used 108
Not used y 44

Under 3,000,000 VND, 12 Less than 1 time/week, 5 1-3 times/week

From 3,000,000 - 5,000,000 VND, 11 Less than 1 time/week, 6 1-3 times/week, 2 More than 3 times/wee
Over 5,000,000-10,000,000 VND, 1 less than 1 time/week, 1 1-3 times/week, 1 More than 3 times/week
Over 10,000,000 VND, 5 Less than 1 time/week

Less than 1 time/week

 Non-user by Gener.

2%

39%

59%

Chưa từng đi Nữ 26 Nam 17 Khác 11 

Male 17
Female 26
Other 1

Male Female Other

3.000.000-5.000.000 VNĐ 12
Dưới 3.000.000 26
Trên 5.0000.000-10.000.000 VNĐby
Non-user 1 income.
Trên 10.000.000 VNĐ 5 3.000.000 VNĐ
Dưới 3,000,000 VND
11%
2%
Under 3,0 26
27%
From 3,000 12 59%
Over 5,000 1
Over 10,00 5

What kind of information affects the choice of not using?

Under 3,000,000 VND From 3,000,000 - 5,000,000 VND

Over 5,000,000 VND - 10,000,000 VND Over 10,000,000 VND
16%
20%

7%
23%
Online reviews 7
32% 2%
Variable 10
Price 1
Advice from family and friends 14 
Famous and influential people 3
Online reviews Variable
Vouchers, discount coupons
Price 99 Advice from family and friends
Famous and influential people Vouchers, discount coupons
 Online reviews Variable
Price Advice from family and friends
Famous and influential people Vouchers, discount coupons

U
Male : 51
18 Less than once a week
10 1-3 times/week Less than 52
6 More than 3 times/week 1-3 times 20 24%

17 Never been to More than 11

Female 99 Never been 26 10%
Less than 1 time/week 52
1-3 times/week 20
More than 3 times/week 11
Never been to 26

Less than
More tha

Used by Male.

24%

48%
10%

18%

Less than once a week 1-3 times/week

More than 3 times/week Never been to

users 1-
3 30
times/w
eek.
people
less
than 71
once a
week

users
more
than 3 7
times/w
eek
 41%

m 3,000,000 - 5,000,000 VND

r 10,000,000 VND

From 25 - 34

rough what channels?

Zalo, Tik Tok, Instagram...). 0
annels?

47

62

26

45

45

10 20 30 40 50 60 70

Have you ever used The Coffee House?

e product.

29%

71%

Used Not used yet

eek, 2 More than 3 times/week, 1 less than 1 time/week

ek, 1 More than 3 times/week
 Non-user by Gener.

2%

39%

9%

Male Female Other

me.
3.000.000 VNĐ
Dưới 3,000,000 VND

59%

hoice of not using?

3,000,000 - 5,000,000 VND

10,000,000 VND

23%

Online rev 7
Variable 10
Price 1
Advice from 14
om family andFamous
friends and 3
Vouchers,
s, discount coupons 9
 om family and friends
s, discount coupons

Used by Female.

24%

48%
10%

18%

Less than once a week 1-3 times/week

More than 3 times/week Never been to
The frequency of use of The coffee House
products.

6%
28%

66%

users 1-3 times/week. people less than once a week

users more than 3users 1-3
times/week 30
people les 71
users more 7