Wa0015.

BUSINESS PLAN
AN COFFEE HOUSE
(146 Chatsworth Drive, Armadale, Western Australia)
(Prepared by Amandeep kaur Dhaliwal)

Key details
Registration details
Business name AN COFFEE HOUSE

Registered or proposed name.
Date registered
1/03/2022
State registered in
Western Australia
Business structure
Sole trader
Australian business number
(ABN) 0003333112
Australian company number

(ACN) If a company.
Licences and permits

Australian, state and local.
Food handlers certificate, Waste disposal, Liquor license
Contact details
Name Smith
Phone +61403217564
Mobile
645623156256
Email
simithjohn11@gmail.com
Address
146 Chatsworth Drive, Armadale, Western Australia
Online and social media details
Address/details
Website
Facebook m.facebook.com/ANcoffee/
Twitter @ANcoffeehouse12
Instagram @AN_coffeehouse12
Download the latest version of this template from www.business.gov.au/businessplan 2

Contents
Key details ......................................................................................................................................... 2
Registration details ........................................................................................................................ 2
Contact details .............................................................................................................................. 2
Online and social media details...................................................................................................... 2
The business...................................................................................................................................... 4
Plan summary ................................................................................................................................ 4
Our why ........................................................................................................................................ 4
Our vision ...................................................................................................................................... 4
Our mission ................................................................................................................................... 5
Operations .................................................................................................................................... 5
Key people .................................................................................................................................... 9
The market ...................................................................................................................................... 11
The problem ................................................................................................................................ 11
Our solution ................................................................................................................................ 11
Our target market........................................................................................................................ 11
Advertising and promotion .......................................................................................................... 12
The competition .......................................................................................................................... 12
Pricing strategy ............................................................................................................................ 13
SWOT analysis ............................................................................................................................. 13
Risk management ............................................................................................................................ 14
Risk assessment ........................................................................................................................... 14
Insurance .................................................................................................................................... 14
Succession plan ........................................................................................................................... 15
Laws we’ll need to comply with ................................................................................................... 15
Goals and actions ............................................................................................................................ 16
Goals for next year ........................................................................... Error! Bookmark not defined.
Goals for the next 3 years ................................................................. Error! Bookmark not defined.
The finances .................................................................................................................................... 17
Finance needed ................................................................................ Error! Bookmark not defined.
Sources of funding ....................................................................................................................... 17
Current finances .......................................................................................................................... 17
Balance forecast .......................................................................................................................... 17
Profit and loss forecast ................................................................................................................ 17
Cash flow forecast ....................................................................................................................... 18
Supporting document checklist ....................................................................................................... 19
The business
Plan summary

What our business does AN coffee house will be the go-to-place for coffee lovers. We plan on
The products or services we serving the highest quality coffee and snacks in a trendy and
sell. comfortable location and excellent customer service should build a
steady repeat customer base. We aim provide a friendly, comfortable
atmosphere where the customer can receive high quality food, services
and entertainment.
Our target market Our target market is college student and business employee.
Our unique selling point Our unique selling point is our superb location. People can enjoy their
coffee with the amazing view of sea.
Our business goals

To provide a substantial income and to create a business and working
environment where both the customer and employee are treated with
dignity and respect.
Our history
Industry experience, Own Best Startups Award 2021.
major achievements.
Our why
The inspiration behind the business.
To be the go-to supplier of high quality, sustainable coffee in Western Australia.
Our vision
Our hopes, dreams and where we aim to go.
Within four years, the company will have established itself as a best destination for every food
lovers.

Our mission
Who we are and why we exist.
We provide the world’s ultimate coffee shop experience with the highest-quality products, most
inviting stores, friendliest staff and best value.
Operations
Products and services

What we’re selling.
Product/service Description Unit price (incl. GST)
Espresso $20
It is a full-flavored, concentrated form of
coffee that is served in “shots.” It is made by
forcing pressurized hot water through very
finely ground coffee beans using an espresso
machine.
Cappuccinos $22
It is a coffee-based drink made primarily from
espresso and milk. It consists of one-third
espresso, one-third heated milk and one-third
milk foam and is generally served in a 6 to 8-
ounce cup.
Mochas It is a high quality type of coffee made from a $25

specific coffee bean from Arabia.
Production
How we produce our products or services and where we get our main supplies from.
The AN Coffee House purchase product directly from manufacturers, as well as master
distributors. Because this eliminates the broker or “middle man,” this allows us to operate on a
25- 30% profit margin, while providing our customers with competitive prices.
Sales and distribution channels

The channels we’ll use to distribute our product or service to customers.
Channel Used for Details

Website Beans online account for 30% of sales.
Selling our coffee beans
internationally online.
Market stall Selling our product. We'll open small stalls so that our product
will be easily accessible to anyone.
Select a channel
Digital technology
Technology we plan to use for our business.
1. Point of sale (POV) system - A POS enables to keep track of all your inventory, preventing
losses from theft and errors made when taking orders from customers. It also helps baristas and
chefs work on orders swiftly and efficiently, reducing the amount of time a customer has to wait to
get served. The system also produces reports and data that are essential for making sound
business decisions.
2. Online ordering applications- Ordering online will decrease the time our customers have to
wait in line, and it will be particularly helpful for people who order in bulk for meetings.
3. Integrate marketing software to boost sales
4. Customer Enticement- Providing Wi-Fi access to those who bring in their own computers.
5. Time management software- It will help to better track time worked on a project for a
client and allows us to view time spent across our entire business.
6. Roistering software- It enables us to manage our employee information from the same
application.
Information management
How we collect, store and use customer and stock information.
Collecting procedures includes:

1. Online sales
2. Accounting Software
3. Customers database
For backup the information we'll use the following methods:
1. Securing devices and networks with: Security software, Setting up a firewall, Turning on spam
filters.

2. Encrypting important information.
3. Ensuring multifactor authentication.
4. Managing passphrases
5. Monitoring use of computer equipment and systems
6. Training staff to be safe online.

Assets
Premises
We own a coffee shopfront in the Perth. The location has significant foot traffic and amazing sea
view.
Stock and inventory

We have 500 kg of coffee beans. We store stock onsite and it is replaced every 3 months.
Equipment
Equipment Date bought or leased Cost ($)
Delivery bike 5/01/2022 $2000
Automatic drip coffee makers 15/02/2022 $3200
Industrial blender 6/03/2022 $1600
4/05/2022 $2350
High quality espresso
machine
Intellectual property
AN Coffee House logo is registered as a trade mark.
Key people
Our staff
Role Name Skills and experience

If role is filled.
Owner John Smith MBA from the University of Perth and 5 years'
experience in financial management and
operating various small businesses, including
cafes.
HR Manager Michael Chnan Diploma of Marketing from University of Sydney

and 13 years' experience in customer service,
sales and marketing.

Cashier/barista Lina Roux Lina has been with company one year. Lina
has three years' experience in managing her
own small business. She has superb customer
skills.
Sources of advice and support

External people or organisations that provide support to our business.
Support type Name Skills and experience
Government Service Stay smart online Helps you understand the risks and provide
simple steps to protect online information.
Ombudsman Service Small Business Provides free advice for small business in
Development Western Australia.
Corporation
Accountant Richard Climson Expert in the financial management, having

10 years of experience.
Skill and staff retention strategies

How we keep our staff working for us and maintain their skills.
1. Business Training :
We'll provide training to our staff in many areas including:
-finance
-sales
-marketing
-administration
-staff management

2. We'll mentor our staff to develop their skill.
3. We'll also try to provide external courses to our staff.

The market
The problem
The market problem/s that we aim to solve for customers.
There are an overwhelming number of customers. It’s hard for us to manage parking space for all
thevehicles.
Our solution
How our business solves the problem – our unique selling point. This is how we’ll succeed in the
market.
AN Coffee House sells a wide range of high-quality coffee. People can enjoy the mesmerizing view
of sea while having their coffee.
Our target market

The group of customers that we aim to sell our products or services to.
Our products are targeted at adults over 30 with a medium to high disposable income and college
students doing part time jobs.
Advertising and promotion

The channels we’ll use to communicate with our target customers.
Channel Used for Details
Social media (unpaid) Promotion of products We'll create a Facebook page of our Coffee
and services shop and put every details about our
products and services.
Paid advertising Promotion of food items

We'll paid food blogger and influencers for
the promotion of our food on social media.
Email Communication with We'll mail to our customers about the new
customers products and services.
Conference/industry Developing relationship We'll engage ourselves on every conference

with suppliers and and industry fair to develop a relationship
fair
customers with suppliers and customers.
The competition
The top 3 businesses we’re competing against, what they do well and not so well. What we’ll do
differently to succeed in the market.
Competitor name LaJolla International Burger's Point Flavour Bakery and

Coffee Café
Strengths Low product prices Provides home style

cooking A well-known food
franchise
Weaknesses
Low quality food Very poor service Very high price

What we’ll do
differently
We only sell high We provide excellent We provide quality
Pricing quality food service food at affordable rate
than Flavour Bakery
strategy and Café.
How we set prices
for our
products/services.
We intend to focus on specialty coffees including cappuccinos, espresso, mochas, etc. as the profit
margin are much higher price for regular coffee. To command a higher price for regular coffee, we
will not use drip machines. Instead, each cup will be single served using a coffee press so that
every cup is up-to-the-minute fresh and delicious.
Our pricing will be competitive with the higher end of the market. We believe that customers will
be happy to pay top
prices for a great Premises are in a high traffic area with amazing view of sea.
cup of coffee.
SWOT analysis
The parking space is small.
Our business
strengths,
weaknesses,
opportunities and
threats. The increase in number of coffee lovers.
Strengths
A new competitor could follow the same pricing and marketing strategy.
What’s good about our business.
Weaknesses
What’s not so good about our business.
Opportunities
External factors we
could take
advantage of.
Threats
External factors that could cause problems for us.
How we’ll address each weakness and threat

We’ll lease the space available near our shop for parking space. We will try to advance our pricing
and marketing strategy every day.
Risk management
Risk assessment
Risks that could impact our business and what we’ll do to protect it.
Risk/impact description Likelihood What we’ll do to reduce this risk
Decrease in market share Highly likely Improving the quality of product and
because of new competitor services.
Damage by natural disaster Likely Develop an emergency management plan.
Hazards-based risks Highly likely Strengthen the management system.
Data Loss Likely Using multiple backup system.
Missing better opportunity Likely Maintaining a smooth relationship with

suppliers and customers.
Insurance
The insurance we have or need.
Insurance type Details

Workers compensation AN Coffee House provides workers compensation for employees in
accordance with legislative requirements.

Public liability insurance AN Coffee House has product liability insurance to $2,000,000.
Assets (fire & property) AN Coffee House assets are insured to current value.
Other
Other
Succession plan
If I decide to step down from my business, I would like my family member to take over my
business.
Laws we’ll need to comply with
● Health and safety.

● Food safety.
● Banking implications following global financial crisis (GFC).
● Industrial relations (IR) laws.
● Possible packaging and labelling laws.
● Increasingly stringent environmental laws.
● Traineeships and funding.

Future Goals
Year 1 Establishment of business in Brisbane
Year 3 Establishment of business in other major Australian cities like
Canberra and Sydney
Year 5 Expansion in foreign markets like France

The finances
Sources of funding
We have received a $250,000 loan from Business Bank. There is also $300000 of self-investment.
Current finances
How our business performed financially over the last financial year.
Over the last financial year we have had a positive cash flow of $100,000, out net profit was
$20,000 and our assets are worth $65,000.
Balance forecast
A summary of our forecast balance for the next 3 years.
[Year 1] [Year 2] [Year 3]
Total assets $140,000 $177,000 $224,000
Total liabilities $100,000 $125,000 $109,000
Net assets $40,000 $52,000 $115,000
Profit and loss forecast

Our forecast profit/loss for the next 3 years.
[Year 1] [Year 2] [Year 3]
Gross profit/net sales $280,000 $370,000 $490,000
Total expenses $195,000 $202,000 $218,000
Net profit/loss $85,000 $168,000 $272,000

Cash flow forecast
Our forecast cash flow for the next year.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly cash $800 $20300 $26400 $23600 $11200 $11400 $26400 $45400 $5600 $3600 $77200 $14400
balance
Closing
balance
$10800 $31100 $57500 $81100 $92300 $103700 $130100 $175500 $181100 $184700 $261900 $276300

Supporting document checklist
☐ Balance sheet forecast (including assumptions)

BALANCE SHEET FORECAST [Year 1] [Year 2] [Year 3]
Current assets
Cash $20,000 $30,000 $40,000
Petty cash $5,000 $5,000 $15,000
Inventory $3,000 $5,000 $10,000
Pre-paid expenses $20,000 $20,000 $20,000
Fixed assets
Leasehold $5,000 $7,000 $9,000
Property & land $30,000 $30,000 $30,000
Renovations/improvements $15,000 $2,000 $5,000
Furniture & fitout $10,000 $20,000 $30,000
Vehicles $5,000 $15,000 $15,000
Equipment/tools $25,000 $40,000 $45,000
Computer equipment $2,000 $3,000 $5,000
More…
Total assets $140,000 $177,000 $224,000
Current/short-term liabilities
Credit cards payable $10,000 $10,000 $5,000
Accounts payable $10,000 $10,000 $9,000
Interest payable $20,000 $25,000 $15,000
Accrued wages $35,000 $50,000 $45,000
Income tax $25,000 $30,000 $35,000
More…
Long-term liabilities
Loans
More…
Total liabilities $100,000 $125,000 $109,000
NET ASSETS $40,000 $52,000 $115,000

☐ Cash flow statement forecast

EXPECTED CASHFLOW
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
[YEAR]
OPENING BALANCE $10,000 $10,800 $31,100 $57,500 $81,100 $92,300 $103,700 $130,100 $175,500 $181,100 $184,70 $261,900
0
Cash incoming
Sales $50,000 $70,000 $80,000 $90,000 $80,000 $88,000 $100,000 $95,000 $105,000 $90,000 $150,000 $95,000
Asset sales $25,000 $35,000 $40,000 $60,000 $30,000 $35,000 $28,000 $60,000 $30,000 $40,000 $29,000 $28,000
Debtor receipts $20,000 $25,000 $20,000 $15,000 $28,000 $14,000 $19,000 $20,000 $25,000 $25,000 $21,000 $19,000
Other income
Total incoming $95,000 $130,000 $140,000 $165,000 $138,000 $137,000 $147,000 $175,000 $160,000 $155,000 $200,00 $142,000
0
Cash outgoing
Purchases (Stock etc) $1,000 $2,000 $1,000 $2,000 $1,100 $1,500 $1,600 $2,000 $2,000 $1,900 $1,800 $1,500
Accountant fees $2,000 $1,000 $1,800 $1,200 $1,500 $1,300 $1,000 $1,800 $2,200 $2,000 $2,000 $1,700
Solicitor fees $3,000 $2,500 $2,600 $3,000 $3,000 $2,300 $2,400 $2,000 $2,500 $3,000 $3,500 $2,000
Advertising & marketing $2,000 $2,500 $2,000 $15,000 $2,500 $600 $1,000 $9,000 $5,000 $1,500 $2,000 $2,500
Bank fees & charges $3,000 $3,000 $3,000 $3,000 $3,000 $2,900 $2,800 $3,000 $3,000 $2,500 $2,600 $2,700
Interest paid $5,000 $2,000 $5,000 $5,000 $6,000 $7,000 $3,000 $2,000 $8,000 $7,000 $6,000 $5,000
Credit card fees $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Utilities (electricity, gas,

water) $2,000 $2,500 $2,000 $2,500 $3,000 $2,500 $1,000 $1,500 $2,000 $2,800 $2,700 $3,000
Telephone $1,000 $1,500 $1,000 $1,500 $1,600 $1,500 $1,400 $2,000 $1,500 $1,000 $1,500 $2,000
Lease/loan payments $3,000 $2,500 $3,000 $3,000 $2,500 $2,000 $1,000 $1,500 $2,500 $3,000 $2,000 $1,500
0 Rent & rates $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
0
Motor vehicle expenses $10,000 $10,000 $12,000 $10,000 $9,000 $11,000 $12,000 $16,000 $15,000 $14,000 $10,000 $12,000
Repairs & maintenance $1,000 $5,000 $5,000 $4,000 $3,000 $2,000 $2,500 $5,000 $4,500 $2,500 $6,000 $2,000
Stationery & printing $1,500 $1,000 $1,000 $1,500 $1,400 $1,300 $1,200 $1,100 $2,500 $1,500 $2,000 $2,000
Membership & affiliation fees $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $30
Licensing $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $40
Insurance $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Superannuation $2,000 $1,500 $1,500 $2,000 $1,500 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Income tax $20,000 $25,000 $15,000 $20,000 $15,000 $20,000 $25,000 $23,000 $24,000 $22,000 $16,000 $15,000
Wages (including PAYG) $30,000 $40,000 $50,000 $60,000 $65,000 $60,000 $55,000 $50,000 $70,000 $77,000 $55,000 $65,000
More…
Total outgoing $94,200 $109,700 $113,600 $141,400 $126,800 $125,600 $120,600 $129,600 $154,400 $151,400 $122,80 $127,600
0
Monthly cash balance $800 $20,300 $26,400 $23,600 $11,200 $11,400 $26,400 $45,400 $5,600 $3,600 $77,200 $14,400
CLOSING BALANCE $10,800 $31,100 $57,500 $81,100 $92,300 $103,700 $130,100 $175,500 $181,100 $184,700 $261,90 $276,300

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BUSINESS PLAN

(146 Chatsworth Drive, Armadale, Western Australia)

(Prepared by Amandeep kaur Dhaliwal)

Business name AN COFFEE HOUSE

Australian company number

Licences and permits

Online and social media details

Download the latest version of this template from www.business.gov.au/businessplan 2

Download the latest version of this template from www.business.gov.au/businessplan 3

Our business goals

To be the go-to supplier of high quality, sustainable coffee in Western Australia.

Download the latest version of this template from www.business.gov.au/businessplan 4

Products and services

Product/service Description Unit price (incl. GST)

Mochas It is a high quality type of coffee made from a $25

Sales and distribution channels

Channel Used for Details

Download the latest version of this template from www.business.gov.au/businessplan 5

Collecting procedures includes:

Download the latest version of this template from www.business.gov.au/businessplan 6

Download the latest version of this template from www.business.gov.au/businessplan 7

Stock and inventory

Equipment Date bought or leased Cost ($)

Delivery bike 5/01/2022 $2000

Automatic drip coffee makers 15/02/2022 $3200

Industrial blender 6/03/2022 $1600

Role Name Skills and experience

HR Manager Michael Chnan Diploma of Marketing from University of Sydney

Download the latest version of this template from www.business.gov.au/businessplan 8

Sources of advice and support

Support type Name Skills and experience

Accountant Richard Climson Expert in the financial management, having

Skill and staff retention strategies

Download the latest version of this template from www.business.gov.au/businessplan 9

Download the latest version of this template from www.business.gov.au/businessplan 10

Our target market

Advertising and promotion

Channel Used for Details

Paid advertising Promotion of food items

Conference/industry Developing relationship We'll engage ourselves on every conference

Download the latest version of this template from www.business.gov.au/businessplan 11

Competitor name LaJolla International Burger's Point Flavour Bakery and

Strengths Low product prices Provides home style

Low quality food Very poor service Very high price

How we’ll address each weakness and threat

Risk/impact description Likelihood What we’ll do to reduce this risk

Damage by natural disaster Likely Develop an emergency management plan.

Hazards-based risks Highly likely Strengthen the management system.

Data Loss Likely Using multiple backup system.

Missing better opportunity Likely Maintaining a smooth relationship with

Insurance type Details

Download the latest version of this template from www.business.gov.au/businessplan 13

Laws we’ll need to comply with

● Health and safety.

Download the latest version of this template from www.business.gov.au/businessplan 14

Download the latest version of this template from www.business.gov.au/businessplan 15

[Year 1] [Year 2] [Year 3]

Total assets $140,000 $177,000 $224,000

Total liabilities $100,000 $125,000 $109,000

Net assets $40,000 $52,000 $115,000

Profit and loss forecast

[Year 1] [Year 2] [Year 3]

Gross profit/net sales $280,000 $370,000 $490,000