Media

The physical objects used to

communicate message with, or the
mass communication through radio,
television, computers, film, etc.
The main means of mass
communication
Information
A broad term that covers
processed data, knowledge
derived from the study,
experience, instruction, signals
or symbols.
Literacy
The ability to identify, understand,
interpret, create , communicate and
compute.
Involves a continuum of learning,
wherein individuals are able to achieve
their goals, develop their knowledge
and potential.
Media Literacy

•The ability to access, analyze, evaluate

and create media in a variety of forms.
•It aims to empower citizens by
providing them with the competencies
(knowledge and skills) necessary to
engaged with traditional media and
new technologies.
Media Literacy Cycle
Information Literacy

•The ability to recognize when

information is needed and to
locate, evaluate and effectively
communicate information in
various formats.
Information Literacy Cycle
Technology Literacy
•The ability of an individual, either working
independently or with others, to
responsibly , appropriately and effectively
use technological tools.
•Using these tools , an individual can access,
manage, integrate, evaluate, create and
communicate information.
What is Media and Information
Literacy??
 Media and Information Literacy
•Represented as the capability to access,
analyze and invent media.
•Essential skills and competencies that allow
individuals to engage with media and
information providers effectively.
•Develop critical thinking and life-long
learning skills to socialize and become active
citizens.
Article 19 of the Universal Declaration of Human
Rights.

It is also a mandatory for people to know their

human rights
“Everyone has the right to freedom of opinion
and expression; this right includes freedom to
hold opinions without interference and to seek;
receive and impart information and ideas through
any media and regardless of frontiers.”
Prepared by:
Ms. Jechel C. Anggo