Research Methodology - BBA FBE 3

Year: 2
Format No.QSP/7.1/01.F 01 (A)

Issue No.7 Rev. No.08, Dated Jan.10 2020 Semester: III
1. Name of the Faculty: Dr. Anita Sengar Course Code: MKTG

3014
2. Course : Research Methodology and Report Writing L: 3
3. Program : BBA – Family business & Entrepreneurship T: 0
4. Target : Level-2 P: 0
C: 3
COURSE PLAN
Target 50% (marks)
Level-1 40% (population)
1. Method of Evaluation
UG
Assignments, Tests, Case study, Term project and presentation
(30%)
Mid Semester (20%) 2. Passing Criteria
End semester (50%)
Scale UG
Out of 10 point scale SGPA – “5.0” in each semester

CGPA – “5.0”
Min. Individual Course Grade – “C”
Course Grade Point – “4.0”
*for UG, passing marks are 35/100 in a paper
3. Pedagogy
Due to Covid19 pandemic and subsequent government guidelines, teaching learning will be conducted
through synchronous and asynchronous online sessions on Blackboard that will include the following
components
 Lecture/Class Participation
 Group discussion
 Online videos
 Case study
 Term Project and Presentation
 Test
4. References:
Year: 2

3014
C: 3
Text Books Web resources Journals Reference books

Kothari, C. R. (2016), 1.Web of 1. Journal of 1.Pannerselvam, R. (2016),
Research Methodology, New Science(UPES Indian Business Research Methodology, PHI Pvt.
age International publishers, Library) Research Ltd., New Delhi, ISBN: 978-81-
ISBN:978- 93-86649-22-5 203-4946- 9
2. Gupta, S. L. & Gupta, H.

(2012), Business Research
Methods, TMHE Pvt. Ltd. ISBN:
978-1-25-900503-9
GUIDELINES TO STUDY THE SUBJECT

Instructions to Students:
1. Go through the 'Syllabus' in the Black Board section of the web-site(https://learn.upes.ac.in) in

order to find out the Reading List.
2. Get your schedule and try to pace your studies as close to the timeline as possible.
3. Get your on-line lecture notes (Content, videos) at Lecture Notes section. These are our lecture
notes. Make sure you use them during this course.
4. Check your blackboard regularly
5. Go through study material
6. Check mails and announcements on blackboard
7. Keep updated with the posts, assignments and examinations which shall be conducted on the
blackboard
8. Be regular, so that you do not suffer in any way
9. E-Mail and online learning tool: Each student in the class should have an e-mail id and a pass
word to access the LMS system regularly. Regularly, important information – Date of conducting
class tests, guest lectures, via online learning tool. The best way to arrange meetings with us or ask
specific questions is by email and prior appointment. All the assignments preferably should be
uploaded on online learning tool. Various research papers/reference material will be
mailed/uploaded on online learning platform time to time.
10. Attendance: Students are required to have minimum attendance of 75% in each subject. Students
with less than said percentage shall NOT be allowed to appear in the end semester examination.
This much should be enough to get you organized and on your way to having a great semester! If you need
us for anything, send your feedback through e-mail to the faculty. Please use an appropriate subject line to
indicate your message details.
RELATED OUTCOMES
Year: 2

3014
C: 3
1. The expected outcomes of the Program are:
PO1 Apply knowledge of economic theories and practices to solve business problems.
PO2 Foster Analytical and critical thinking abilities for databased decision-making.
PO3 Develop Value based Leadership ability.
PO4 Ability to understand, analyze and communicate global, economic, legal, and ethical
aspects of energy sector.
PO5 Ability to lead themselves and others in the achievement of organizational goals,
contributing effectively to a team environment.
PO6 Understand the impact of the professional management solutions in societal and
environmental contexts and need for inclusive and sustainable development
PO7 Recognize the need for, and have the preparation and ability to engage in independent
and life-long learning in the broadest context of technological and managerial change.
2. The expected outcomes of the Specific Program are:
PSO1 Apply decision-support tools to decision making in Family Business and Entrepreneurship
Sector
PSO2 Apply conceptual knowledge of Family Business and Entrepreneurship Sector in an integrated
manner
PSO3 Employability Skills for appropriate roles in management
3. The expected outcomes of the Course are: (minimum 3 and maximum 6)
Identify business problem and define research problem

CO 1
Prepare appropriate Research Design and data collection tool
CO 2
Develop the hypothesis and examine it with Inferential statistical tools
CO 3
Document the finding in form of research report.
CO4
4. Co-Relationship Matrix
Indicate the relationships by1- Slight (low) 2- Moderate (Medium) 3-Substantial (high)
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3
CO 1 2 3 2 - 1 1 1 3 3 3
Year: 2

3014
C: 3
CO 2 3 3 3 1 2 1 1 - 3 3
CO 3 1 1 - 1 1 1 1 3 1 -
CO 4 1 1 3 3 - 1 1 1 1 3
Avg. 2 2 2 1 1 1 1 2 2 2
5. Course outcomes assessment plan:
components
Term Project and Assignment,
Course End Semester
Presentation Discussion, Test
Outcomes
CO 1 √ √ √
CO 2 √ √ √
CO 3 √ √ √
CO 4 √ √ √
BROAD PLAN OF COURSE COVERAGE

Course Activities:
Planned
S. No. Description No. of Remarks
From To
Sessions
Lectures and discussion on
Research Process &Research One session is for
1 1 8 8 Test during 8th session
Designs

Data Collection Methods
2 &Measurement 9 18 10
One session is for
Test during 18th
session
Year: 2

3014
C: 3

3 Estimation and Hypothesis 19 28 10 One session is for
Test during 28th
testing
session.

4 29 45 17 One session is for
Report Writing Mechanics
test.
Total 12 presentations
Presentations of Term projects (one presentation to
be made by each
group of 4 students)
Total no. of sessions 45
Sessions: Total No. of Instructional periods available for the course

Year: 2

3014
C: 3
SESSION PLAN
UNIT-I
Session Topics to be Covered CO
No. Type of Mapped
Session
1 Introduction to Research Synchronous CO1
2 Objective of Research CO1

Synchronous
3 Application of Research CO1

Asynchronous
4 Role of research CO1,

CO2
Synchronous
5 Problem formulation, Various Steps in Research process CO1,

CO2,
Synchronous CO3
6 Types of Qualitative Research, Types of Quantitative research Asynchronous CO1,

CO2
7 Types of research design Synchronous CO1,

CO2
 Exploratory
 Descriptive
 Experimental
8 Test 1 Synchronous CO4

Year: 2

3014
C: 3
SESSION PLAN
UNIT-II
Session Topics to be Covered Type of CO Mapped
No. Session
9 Types of data Collection: Primary, Secondary Asynchronous CO1, CO2
10 Data Collection Methods Synchronous CO1, CO2,

Data Sources CO3, CO4
11 Case study: CO1, CO2,

CO3, CO4
Synchronous
12 Sampling fundamentals Synchronous CO1, CO2,

CO3
13 Determination of sample size Sampling errors CO1, CO2
Asynchronous
14 Measurement & Scaling Techniques CO1, CO2
Synchronous
15 Case study: CO1, CO2
Synchronous
16 Questionnaire Designing CO1, CO2,

CO4
Asynchronous
Year: 2

3014
C: 3
17 Case study CO1
Synchronous
18 Test 2 CO1
Asynchronous
Year: 2

3014
C: 3
SESSION PLAN
UNIT-III
Session Topics to be Covered Type of CO Mapped
No. Session
19 Point and Interval Estimates of Means CO3
Synchronous
20,21,22  Hypothesis formulation & Testing CO1, CO2,

CO3
 Basic Concepts Synchronous
 Type-I and Type-II Error Synchronous
Asynchronous
 One Tailed and Two Tailed Tests.
 Concept of level of significance
 Degree of freedom
23 Case Study Synchronous CO4
24 Z-Test (for large sample) CO1, CO2
Synchronous
25 t-Test (for small sample) CO3
Asynchronous
26 F-Test CO1, CO2,

Synchronous CO3
27 Chi-square Test (Non-parametric) CO1, CO2,

CO3, CO4
Asynchronous
Year: 2

3014
C: 3
28 Test 3 CO1, CO2,

CO3, CO4
Synchronous
SESSION PLAN
UNIT-IV
29 Structure and Components of Research Report CO4
Synchronous
Year: 2

3014
C: 3
30 Types of Research Report CO1, CO2,

CO4
Asynchronous
31 Criterion for Good Research Report CO4
Synchronous
32 Methodology of writing technical reports CO4
Synchronous
33 Components of research Reports CO1, CO2,

CO4
Asynchronous
34 Formulation of research report CO1, CO2,

CO3, CO4
Synchronous
35 Presentation of research reports CO1, CO2,

CO3, CO4
Synchronous
36 Case study CO4
Asynchronous
37 Term project presentation CO4
Synchronous
Synchronous
Asynchronous
Synchronous
Year: 2

3014
C: 3
Synchronous
Asynchronous
Synchronous
44 Test 4 CO1, CO2,

CO3, CO4
Synchronous
45 Revision CO1, CO2,

CO4
Asynchronous

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Year: 2

Format No.QSP/7.1/01.F 01 (A)

1. Name of the Faculty: Dr. Anita Sengar Course Code: MKTG

Out of 10 point scale SGPA – “5.0” in each semester

*for UG, passing marks are 35/100 in a paper

1. Name of the Faculty: Dr. Anita Sengar Course Code: MKTG

Text Books Web resources Journals Reference books

2. Gupta, S. L. & Gupta, H.

GUIDELINES TO STUDY THE SUBJECT

1. Go through the 'Syllabus' in the Black Board section of the web-site(https://learn.upes.ac.in) in

1. Name of the Faculty: Dr. Anita Sengar Course Code: MKTG

1. The expected outcomes of the Program are:

2. The expected outcomes of the Specific Program are:

3. The expected outcomes of the Course are: (minimum 3 and maximum 6)

Identify business problem and define research problem

1. Name of the Faculty: Dr. Anita Sengar Course Code: MKTG

5. Course outcomes assessment plan:

BROAD PLAN OF COURSE COVERAGE

Lectures and discussion on

1. Name of the Faculty: Dr. Anita Sengar Course Code: MKTG

Lectures and discussion on

Lectures and discussion on

Total no. of sessions 45

Sessions: Total No. of Instructional periods available for the course

5. Name of the Faculty: Dr. Anita Sengar Course Code: MKTG

2 Objective of Research CO1

3 Application of Research CO1

4 Role of research CO1,

5 Problem formulation, Various Steps in Research process CO1,

6 Types of Qualitative Research, Types of Quantitative research Asynchronous CO1,

7 Types of research design Synchronous CO1,

8 Test 1 Synchronous CO4

5. Name of the Faculty: Dr. Anita Sengar Course Code: MKTG

9 Types of data Collection: Primary, Secondary Asynchronous CO1, CO2

10 Data Collection Methods Synchronous CO1, CO2,

11 Case study: CO1, CO2,

12 Sampling fundamentals Synchronous CO1, CO2,

13 Determination of sample size Sampling errors CO1, CO2

14 Measurement & Scaling Techniques CO1, CO2

15 Case study: CO1, CO2

16 Questionnaire Designing CO1, CO2,

5. Name of the Faculty: Dr. Anita Sengar Course Code: MKTG

17 Case study CO1

5. Name of the Faculty: Dr. Anita Sengar Course Code: MKTG

19 Point and Interval Estimates of Means CO3

20,21,22  Hypothesis formulation & Testing CO1, CO2,

23 Case Study Synchronous CO4

24 Z-Test (for large sample) CO1, CO2

25 t-Test (for small sample) CO3

26 F-Test CO1, CO2,

27 Chi-square Test (Non-parametric) CO1, CO2,

5. Name of the Faculty: Dr. Anita Sengar Course Code: MKTG

28 Test 3 CO1, CO2,

5. Name of the Faculty: Dr. Anita Sengar Course Code: MKTG

30 Types of Research Report CO1, CO2,

31 Criterion for Good Research Report CO4

32 Methodology of writing technical reports CO4

33 Components of research Reports CO1, CO2,

34 Formulation of research report CO1, CO2,

35 Presentation of research reports CO1, CO2,

36 Case study CO4

37 Term project presentation CO4

38 Term project presentation CO4