Facebook now boasts more than one billion users that log in on a monthly basis.

Because Facebook has a greater

number of members than any other social network, it is now the most well-known of its type. As a direct result
of this, Facebook has grown much more ingrained in the routines of its users' life. Material relating to
individuals or groups is often shared by users of Facebook with the friends and acquaintances they already have.
Because of this, it is an asset that is very useful for business purposes. On the other hand, Twitter has recently
emerged as a prominent social media tool that is used by both news organisations and people to voice their
support for a certain political party or cause. It affords a good opportunity to interact with everyone in the
vicinity, even those who compete with you. Many of them will be having their first experience with the outside
world at this point. The users of the social network are presented with more people and information, regardless
of whether this is seen as a positive or bad aspect of the platform. Twitter is a resource that should not be
overlooked by companies who offer customer service. Therefore, it is recommended that companies hire a social
media team or delegate the task to an employee in order to develop material for Twitter and handle customer
support inquiries. At the very least, this is a common piece of advice that should be taken into consideration. In
addition to this, a social media manager should keep an eye on the latest developments in the market and give
the executive team with analytical evaluations of the company's social media efforts.