SKILL ACTIVITY NO: 1 Date

(To be filled by the Instructor)

Tide:Diqibal Marletin Stzukorqies -Chanel Praysis

Skills/competencies to be acquired

1. tvaluainq Hae Du channas5.-

2 adopked by (ompanies6.-
3. 7.

4 8.

Duration of activity ( hours ):3 hQus-

(To be filled by the Student)

1. What is the purpose ofthis activity ? ( Explain in 3-4 lines)

k Apose_ol hese actiuih is p_Understoodhe

Duenied o cliqitalNorkehnq- Chonnels Used
Omnons SED SE SNN-F8, I6HTTW
mobile maslcesbinq lmail Malcoin -

6 lines)
teps performed in this activity ( Explain in 5
-

eidinq about he apany

isiACall a lompany
sion obout Channel Cnulysis
14nasis and inkrpehon.
01
 3. What resources/ materials / equipments / tools did you use for this activity ?

1. nleme- 5.

2. - 6.

s.hone (oll 7.

4 8.

4. What skills did you acquire ?

1. 5.

2 6.

3 7.

4 8.

5. Time taken to complete the activity ?. (hours)

(Signature) (Signature)
Instructor
Student

02
 MAHAxALT SAANUI
no
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ORvAMTNTS SWARNAAU
SEwEuEs
Sociol dedia
1
Manogeme ES ES es
SM)
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2 Maslceting
NO
CsEN)

Conttnt Marlcetiy
3 Es ES NO

4EmaiMorlcehi ny No No Es
Seorrch tngine
O0hmizoN on (s¬o
es No ES
 SKILL ACTIVITY NO: 2 Date

(To be filled by the Instructor)

Title
Waskin a shoatand Bief Content for on

ad.
Skills/competencies to be acquired:

1.Undestondinq of Conleot5..
2. crcekiq and ids imqcetode
3.an anc buikding aad 7.

4. 8.

Duration
ofactivity (hours):_ hoi

(To be filled by the Student)

1. What is the purpose ofthis activity ? ( Explain in3-4 lines)

Sbdents Shauld qet experise on uaiou

Conlet Catoion ools_ a Ctale eKecbie
Conlent dor a Sustainable prand(ampeic

2. Steps performed in this activity ( Explain in 5-6 lines)

Social Madiu Campaian woec Kle ontainia

(tchv Cop r he cdesign cles iphon
lopu and Coll An ahon.

07
3. What resources/ materials / equipments/ tools did you use for this activity?

5.
1.
2.lassApt amd nolcs6.

Online Conlent (atahon7.

3.

4.ualsand uaious Sutul8..

Conlentdoiven diqita Cumuign

4. What skills did you acquire ?

1.Undersdandinq ok a bunds.
2.Seltin up a lonleot SBruktu 6.
3. . S a t a n Use_o vaaioUs
Lonleo+7.
3
4. alysinq Alamaatanto8.
ASse e Conlen imac

5. Time taken to complete

the activity hau (hours

(Signature)
Instructor (Signature)
Student
 Koond -Tonishq
Indust Jewelless
unded 2004
Headquocders 8 Bonqalne.
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 PRACTICAL NO : 1 Date
TITLEDifene behoeen drudiaonal Murlcekioq cmd cligiol Mat
AIM/OBJECTIVE: To Understond he acduantaqe of diaitaL
Mcadceänq Over hrdikona Morlcebnq
METHODOLOGY USED
Reseach ezpeiment|Sccpacdamy data bminshmi
TOOLS/EQUIPMENTS/RESOURCES USED:
Inemet SeorchOnd boaks
BRIEFDESCRIPTION:
This otital aimto shudy-
lu foms of_ciqital Moreking ond hacditonal Mosicekng
Aduantages of_diqitul Marlceknq ded uditonalMadakq.
Examplus- of ehqidol Madcehaq and tnclitonalMaadteg
RESULTS ACHIEVEDD:
Undeasdcnd dhe loncept olciLfeeniaton of
cliq ital Marleknq ancd Aediboal Uenrkekny
CONCLUSION:
Nole Cttachecl
01
 Types of tmdihonc
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Markets
o BillbOards
o broaclcasing
oMagazines
o Neospoer
Types of Digitol
Mar Kets
o Conent Mrrlcetinq
o
Social Media Morleing
SEo Search
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Maslkeing
o E-mail Markeirg
DigitolMarceting Toocitionc Noicehirg
o Cos+ -
eAeciue o Cxpensive
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Limiled audience
Uorh of Soures O Non - versohi le
o Highe (onuersion
ale O loo Conusion ak
Measuroble result+ Result+ Connot be
meouureel
oTmmedi(ak Commonicadbrn elcyee Commumicahon
Mos Co3homizoble which updattd
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Males hern less i s l which malces them
02
Assessment Parameters (To be filled by Instructor)
1. Successful completion
of Practical ( Y/N)
2. Time taken ( hours / minutes)
3. List other Parameters & Outcomes:
Sr. Parameter Outcome
No. (Achieved / Not Acheived)
ifedene behoeen
Digital Monlehng ond
Trodhona Momlcoh ng
Remarks
Total marks out of 10. Signof Instructor
Date
03
 DIGITAL MARKETING
Posts

mabytanisha

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Select Jewelery

Home Dlog

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That f i t i o wt emnable oliance The smle that lUghts
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haw 'und the can rca pn code so that our jowelery engerts cam avwst pou
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with all the details
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SOCIAL MEDIA MARKETING

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Mansoor Khan's Email

.
TITAN COMPANY LIMITED
Brand Manager Tanisha

Bengaluru, Karna:ak2 In0ia Mansoor Khans Emat

LCatn
Foundemas
Won Brana IManaget. Tansng Markeing Sences omai com @tan co n @mausgoaal com
Manager TTAN COAPANY LA:TED

Bra Aanaget. Tanshg lAaiketng Senkes

Manager AMansoo KNINS PhONe*
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Leasersh 1Aaketing lAanagement Mediaa
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Onine 1Aahetng Brand Deveopmet Viow Marsoor's Corntact lnfo (t's Froo)
Corpors'e Brandung Saes Mobse tAatbetng

EMAIL MARKETING
 TRADITIONAL MARKETINGG
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T
ANiSHQ
nara
danand Oridu p k e
Stunvng
BRODCASTING
BILLBOARDS
A TATA PRODUCT
TAN*SHQ
TRESORIE
wOFur
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T
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2 5 OF
ANO ON
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ANGU S7ARTS AT t20,000
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Corduors Appy * To mor r á a pica* ara'g co* NN . . n
MAGAZINES NEWSPAPER
 PRACTICAL NO :2 Date
TITLE:1emostxoion and understonding of S M
AIM/OBJECTIVE: e e ai o he pacial is to
Cxplain diKaatrtelemets of
SNM
METHODOLOGY USED:
esech_ard Cndlysis:
TOOLS/EQUIPMENTS/RESOURCES USED
LoDhop Thlemoek-
2Dnline SMM plohomns
BRIEFDESCRIPTION:
1Give examnle of ciNCneat Social media ledhsmms
2lalc a hanc os souz Choie Cand explaio e
exits and clemeids Df SM.
RESULTS ACHIEVED:
Th0uyh undoshandinq ot SMM_ond its imnact oo
und buildinq poess
Imztonce O (onken in $MM
CONCLUSION
CONGLUSION LlcoBondinq SMM Rndamuadal is cahemely
imoot in e diikal Marlcainq u -aualc o baos+
on aand mieaca_and marelee- shee Pquing lnoulede
Ovious one.c (aahon roces in suM
05
 RATICAL
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and websik b ronok a adsch os a
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rSfosthes
bit
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 is So
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wh Socil
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Sociol Mdia Moskehing
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ould Cormec youx
 of SMM
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Pduontaqes
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Lmpoued
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 ckontuq23
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