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“Last Summer the Midwest Stopped Sneezing”

Good news for hayfever sufferers:

If you lived in New York last summer, and you had hayfever, what did you do? You went to the
mountains, $300. Or you took an ocean voyage, $500. Or you sneezed.

If you lived in Milwaukee and you had hayfever, you didn’t have to go to the mountains,
or to the ocean, or sneeze. You took Allerest, $1.25.

Allerest is a remarkable new allergy tablet that was market-tested in the Midwest last
summer to see how well it would sell. The results were astonishing; at the height of the hayfever
season, druggists all over the Midwest had run out of Allerest.

WHAT IS HAYFEVER? To understand why Allerest works, consider what hayfever is. It is an
allergy, set off by pollen. (And what is pollen? The male fertilizing agent of the flowering trees,
grasses, weeds.) Some people react to pollen, others don’t. It’s a matter, in part, of heredity. If
you do react, pollen attacks the mucous membranes and histamine is released, dilating the
capillaries. The body tissues respond in paroxysms of sneezing, nasal congestion, lacrimation,
runny nose, itching of the eyes. You’ve got hayfever, and you’ve got it bad.

HOW ALLEREST WORKS: Allerest treats allergic responses as close to their source as possible.
Two antihistamines check histaminic action. A vasoconstrictor and decongestant constricts
capillaries and shrinks nasal membranes. This remarkable drug also quiets coughing and
discourages drowsiness. Vitamin C is contained in significant dosage along with calcium to
strengthen capillary defenses.

Part of the virtue of Allerest is what it doesn’t have. Unlike most cold tablets and
capsules, it contains no aspirin or other analgesics (some people are allergic to them). No
caffeine. No barbiturates or other habit-forming drugs. There are no side effects for most
people.

DO YOU HAVE SUMMER COLDS? This summer millions of Americans will find Allerest calms
the cough, the sneeze, the tears, the runny nose, the itchy eye of allergy, whether induced by
pollen, dust, feathers, dogs, cats, or your wife’s make-up. The summer cold (and winter’s too) is
often an allergy. One way to tell: if you have frequent colds, three or more a year, the chances
are good your cold is an allergy. Take Allerest.
ALLEREST FOR ALLERGY

561—Allerest Last Summer The Midwest Stopped Sneezing