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1. Is it the most newsworthy key point in the story?

2. Is it short and simple? If it is more than 20 words, try to cut it


down. Cut out repetition and other unnecessary words. Remember the
lazy passengers in that canoe.
3. Is it written in the active voice? If not, should you rewrite it in the
active voice?
4. Have you put the facts first in the sentence?
5. Is it up-to-date? Are your verbs in the correct tense?
6. Have you avoided quotes? If you have started with a quote, can
you rewrite it in reported speech?

Never start a news story with a quote

Chapter 10: Language & style basics

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