ACADEMIC YEAR 2022-2023

MBA Term II
MM II Group Assignment 1 Guidelines

All divisions have formed groups for MM II group assignments and they know
their group number. Each group number is allocated a product/sector in the google
sheet attached, on which they have to work for the Group Assignment 1. Each
group has to choose a brand from the allocated product/sector and mention it in
the google sheet. No brand should be repeated across divisions, and the choice
would be on the first come first serve basis.

1.The assignment report should include the following:

i. Brief Introduction of the Company and the Brand.

ii. Discussion of an advertising campaign executed by the selected brand
(preferably in the recent past), highlighting the following:
• Objective of the campaign
• Target Audience
• Type of message
• Type of media
• Measurement of effectiveness of the campaign
iii. Individual Contributions and Learnings
iv. References

2. The pdf of report has to be submitted on moodle latest by December 5, 2022

4.00 pm. Please ensure that only one pdf per group is submitted.

4. Format of Title page

o Nirma University Logo
o Course Name
o Group Assignment 1
o Name of Company and Brand
o Submitted to (Professor’s Name)
o Group members details:
▪ Sr. No.
▪ Name
▪ Roll No.