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Calin Alina-Alexandra

954D

To Do

THE COMPANY

• reinvented the personal computer with the Macintosh in 1980s

• has the highest brand loyalty of any computer manufacturer

• operates more than 250 retail stores

• has informal culture

HISTORY

• had started in Cupertino, California, April 1, 1976

• October 23, 2001: introduced the iPod digital music player

• Since it was formed 1976, it has employed over 75,000 people worldwide

RECENT EVENTS

• Recently has ranked first as most admired company overall in Fortune survey

• People in survey by CoolBrands recently voted the iPhone as world's coolest brand

• September 28, 2009 downloads from App Store have surpassed 2 billion

WHAT IT IS DOING NOW

• Currently experiencing the greatest expansion in its history

• Now focusing on its software more than ever

• At time of writing, it is offering students a free iPod Touch with the purchase of a MacBook

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