ASSIGNMENT BRIEF

QUALIFICATION UNIT NUMBER AND TITLE

PEARSON BTEC HND IN BUSINESS (RQF) 28 LAUNCHING A NEW VENTURE (LEVEL 5)
INTERNAL VERIFIER UNIT TUTOR
SADIA ZEESHAN HUMAYUN WAHEED
DATE ISSUED SUBMISSION DATE RESUBMISSION DATE

ASSIGNMENT TITLE ENTREPRENEURIAL VENTURE

Pass Merit Distinction

LO1 Investigate the resources required to launch a newventure

LO1 and LO2

P1 Examine the tangible and
intangible resources required for
the launch ofa new venture.
M1 Evaluate the availabilityand
appropriateness of the tangible and
intangible resources required to launch
a new venture.
D1 Critically evaluate the
availability and
appropriateness of resources,
skills and capabilities to
support thesuccessful launch
of a new venture.

LO2 Explore the skills and capabilities required to support the launch of a new
venture

P2 Discuss the different skills and M2 Evaluate a range of skills and

capabilities required to launch a capabilities required for launching
newventure. anew venture.

LO3 Develop promotional activities to support thelaunch of a new venture

P3 Devise a promotionalactivities
plan for the launch of a new
venture.
M3 Develop a wide range of
promotional activities that address the
marketingmix to support the launch of
a new venture.
D2 Create a promotional
activities plan that includes a
set of metricsto evaluate
success.

LO4 Produce a budget for launching a new venture fora small business or
social enterprise.
D3 Produce a comprehensive
pre- and post-launch monthly
itemised cash budget, based
on financial resources and
contingency measures for
anticipated outcomes.
SUBMISSION FORMAT
The submission is in the form of reports.
 The reports should be written in a concise, formal business style using single spacing and font style Calibri 11. You are required
to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and
referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The
recommended word limit is specified.
Scenario
As Pakistanis grow in numbers so the number of aspiring entrepreneurs. This is one of the major reasons why a lot of universities,
government institutions and even private companies have started setting up incubators. These incubators bring in aspiring
entrepreneurs and empower them to launch their new business ideas.
Required:
Come up with a brand-new business idea. The idea can belong to any industry. Your idea should have a unique value proposition.
You will be required to explain the business idea clearly. Comprehend and explain both the intangible and tangible requirements
of launching a new venture, skills and attributes along with promotional activities and budgeting in order to facilitate the launch
of a new venture. You will be required to carry out market research to determine the similar existing competitors.

TASK 1 – SCENARIO AND GUIDANCE-LO1

You will prepare a comprehensive report on your new venture, for which you will be required to explain its products and/or services.
Make sure you explain your service/product clearly, pricing and distribution. Make sure you identify your payment methods as well.
Carry out market research to exhibit which aspects of your business model or idea make it a unique one.
Once you have clearly explained your business idea, provide a detailed explanation regarding, the resources required to launch any
new venture. Make sure your report incorporates both tangible and intangible requirements. Clearly evaluate the appropriateness of
both types of resources for any new venture.
In the end carry out a critical analysis on the availability and appropriateness of these resources for your new venture. Make sure to
clearly explain which of these resources are going to be high priority for your new venture and why, and which of these resources are
easily available for you.
Your analysis should be in written form so you can later on present it to an incubator for funding and support. Make sure you justify
all your arguments.
TASK 2–LO 2- SCENARIO AND GUIDANCE- REPORT
Formulate a report/briefing on the skills and capabilities required to support the launch of a new venture. Clearly explain the
capabilities and skills required to launch a new venture. Carry out research an evaluate the range or skills required to launch a new
venture. Use examples of existing entrepreneurs from around the world to clearly support your analysis. Taking all your work into
consideration so far, identify the availability and appropriateness of the skills and abilities according your business idea. Make sure
you critically evaluate the sort of skills and capabilities you have or need to acquire, and which of the skills and capabilities are going
to of high priority according your business model. Support all your arguments with examples.

TASK 3-LO3- SCENARIO AND GUIDANCE- REPORT

Now that you have determined, the resources and capabilities required for your new venture. You need to develop a plan on how you
will promote this new venture of yours. Taking into consideration your business model, make a clear promotional plan for your new
venture, and its marketing mix. Provide a clear explanation of a promotional plan and its components. Make sure your plan
incorporates your business idea, and clearly identifies the target audience and value proposition. Provide a detailed plan on
promotional activities that support and address your overall marketing mix. Promotional activities have to be both online and offline.
Taking your entire plan into consideration provide a set or metrics on how you are going to measure the success or failure of your
promotional activities. Make sure you provide clear cut KPIs for each promotional activity.
TASK 4-LO4
Taking all of the work done into consideration create a budget to launch a new venture. Make sure you’re the budget is clear, realistic
and based on sound research. Your budget should provide an estimate cost that will be incurred pre-launch and post-launch. The
budget should incorporate monthly costs and contingency costs, in case of certain negative outcomes. Make sure the budget is linked
to your overall business idea. Do not use a generic budgeting approach, make sure your budget is made for your idea.
EVIDENCE CHECKLIST SUMMARY OF EVIDENCE REQUIRED BY THE STUDENT
TASK 1-LO1 Report word limit 2000-2500
TASK 2-LO2 Report word limit 2000 words
TASK 3-LO3 Report word limit 1500-2000.
TASK 4-LO4 Report word limit 1500-2000 and presentation slides.