Buzz Marketing

Team Members

DO THUY
DUONG

LE THI DIEM NGUYEN

QUYNH NGOC HUYEN
More than 400 thousand articles
and discussions

More than 300 thousand

participants sharing

More than 3.4 million interactions

 What is buzz
1 marketing?

Effectiveness of buzz

2
marketing

Tips for running a

3 successful Buzz-
Marketing
1. What is buzz
marketing? Viral marketing technique

Maximizing the word-of-mouth

Spurring conversations or large-

scale discussions


2. Effectiveness of buzz marketing

Grow awareness and increase sales and profits.

Make a better understanding of the company

and customer

Motivate companies to stay competitive

Discussion market share of Dien may Xanh on social media
since launching the first TVC
Others
10.5%
MediaMart
3.2%

VinPro
Others
8.4%
34.4% Dien may Xanh
38.7%

MediaMart
6.9%

VinPro
Dien may Xanh
20% 77.8%

01/08/2016 - 31/10/2016 01/03/2017 - 31/05/2017

3. Tips for running a
successful Buzz-
Marketing

Do away with the conventional

Leverage Facebook Ads and

PPC Campaigns

Partner With Marketing

Influencer
Do away with the conventional

Differentiate

your brand

Storytelling
is key

07
 Leverage Facebook Ads
and PPC Campaigns

Engage audience
Targeted form of Reach an audience
Turn them into
digital advertising that has never
brand ambassadors
heard of the brand
+ loyal clients
 Partner with marketing
influencer

They have the marketing personal that will pay for

products

They can influence consumers’ buying decisions.

They will help you reach a wider audience faster

A brand is no longer what we tell the customer
it is; it is what the customers tell each other it is

- Scott Cook -

Thank you!
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