Study guide week 1

Welcome to the first week of Strategic management for the pe-master. We start of the course with
material that most of you have seen in previous studies and that is also relatively well explained in
the book.

In week two we already have the first tutorial. Most of the tutorials are based on cases from the
book. The case and its questions for week two are posted under week two already on Canvas.

Every week we will supply you with a study guide in which we advise you how to absorb that week's
knowledge. The last item in the week 1 on canvas is a collection of all the slides belonging to the clips
of this week.

How to study the content of week 1:

1. Watch the clip of J. Barney on Canvas

2. Read chapter 1
3. Watch Chapter 1 Competitive advantage 13 Minutes 57 Seconds from Canvas.
4. Make challenge question 1.4 and assignment 1.16 and 1.17
5. Have a long break
6. Read chapter 2 up until page 68
7. Watch the clip Introduction external analysis 2 Minutes 26 Seconds
8. Draw how the four levels of analysis look visually
9. Watch the clip general environment analysis 8 Minutes 2 Seconds
10. Make a quick and basic general environment analysis for Mcdonalds
11. Watch the knowledge clip Industry Definition 3 Minutes 55 Seconds
12. Imagine a hairdresser in Tilburg. Come up with three industry definitions that differ in the
number of companies that it contains (narrow, wider and wide definition).
13. Watch the clip SCP model 1 Minute 52 Seconds
14. Watch the clip 5 Forces 14 Minutes 32 Seconds
15. Make problem set 2.9
16. Watch clip Complementors and drawback 5 forces 4 Minutes 8 Seconds
17. What would be a complementor for the hairdresser in Tilburg?