10/31/22, 2:15 PM BBPM2103 - SELF TEST FINAL: Attempt review

Started on Monday, 31 October 2022, 2:14 PM

State Finished
Completed on Monday, 31 October 2022, 2:15 PM
Time taken 1 min 36 secs
Marks 10.00/10.00
Grade 18.00 out of 18.00 (100%)

Question 1

Correct

Mark 1.00 out of 1.00

What is the first step of a marketing information system?

Select one:
A. Analyse information

B. Identify  Correct.  The first step in the research process requires marketers to identify exactly what are the problems or issues
research to be solved. Marketers need to avoid defining the issues too generally or specifically. Refer Topic 5.3.1, page 68.
issues

C. Report research finding

Your answer is correct.

The correct answer is: Identify research issues

Question 2

Correct

Mark 1.00 out of 1.00

Which type of research refers to a marketing research that designed to gain an initial opinion to solve a problem or suggest a
hypothesis?

Select one:
A. Exploratory
 Correct. An exploratory research meant to gain an initial opinion to solve a problem or suggest a hypothesis. Refer
Topic 5.3.1, page 68.

B. Causal

C. Descriptive

Your answer is correct.

The correct answer is: Exploratory

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Question 3

Correct

Mark 1.00 out of 1.00

Which element is in a company's micro environment?

Select one:
A. Demography

B. Suppliers
 Correct. Suppliers consist of firms and individuals who provide resources to allow the company to continue its
operation of product or service production to the targeted market. The supplies from the suppliers are mostly raw
materials, semi ready industrial goods or ready-made products. Marketers have to be informed about any progress in
the industry and the credibility of their suppliers. This is because supplies that do not meet the established time will
affect the marketers operation and affect the companies’ offers and its image in the market. Refer Topic 6.2.2, page 93.

C. Economy

Your answer is correct.

The correct answer is: Suppliers

Question 4
Correct

Mark 1.00 out of 1.00

What is an example of a company’s macro environment? 

Select one:
A. A group of suppliers that significantly impact the company's production processes.

B. A changing  Correct. This is an example of a company’s macro environment element that is demography. Demography is
demographic closely related to population data such as size, density, location, age, gender, race, occupation, population
picture that migration and other statistics that relate to population. Demographic study and research of the environment is
requires the important as the population makes the market. Demographical-factored statistics are quite easy to obtain as
firm to make they are the data collection of government and may be used directly. Refer Topic 6.1.1, page 89.
product
adaptations.

C. A just-in-time inventory system used by the company when making purchase decisions.

Your answer is correct.

The correct answer is: A changing demographic picture that requires the firm to make product adaptations.

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Question 5

Correct

Mark 1.00 out of 1.00

Which is a personal factor that influences consumers’ buying behavior?

Select one:
A. Motivation

B. Life-  Correct. The personality influencing factors can be detailed into several aspects which are: age and the stage of life cycle of
cycle a family; occupation; economical status; lifestyle; personality; and self-concept. Age and stage of life cycle of a family: this
stage
plays an important role to the consumers and their family as the product types and services they buy will change
according to age and the level of the family in the life cycle. Refer Topic 7.1.2, page 99.

C. Family

Your answer is correct.

The correct answer is: Life-cycle stage

Question 6
Correct

Mark 1.00 out of 1.00

What is the first stage of the buyer decision process?

Select one:
A. Buying decision 

B. Identifying  Correct. This is the first stage whereby a consumer will identify the problem faced when a difference between the
the problem
expected situation and the real situation exists. Refer Topic 7.4.1, page 106.

C. Evaluation alternatives

Your answer is correct.

The correct answer is: Identifying the problem

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Question 7

Correct

Mark 1.00 out of 1.00

A business buyer is considering a change in product specifications, terms, and possibly suppliers. Which statement does this refer to?

Select one:
A. Modified Correct. Modified rebuy refers to a situation where a same product category requires minor modification to be made
rebuy
to the product specification. Specification modification is made based on the organisations’ experience in using the
product. This is done at the end of the usage period when the organisation feels that they require products with
slightly different specification. 

Refer Topic 8.4.2, page 119.

B. Straight rebuy

C. New task buying

Your answer is correct.

The correct answer is: Modified rebuy

Question 8
Correct

Mark 1.00 out of 1.00

When total market expands, which market usually gains the most?

Select one:
A. Leader
 Correct. As a market leader, a company controls about 40% of the market share. Refer Topic 9.4.1, page 133-134.

B. Challenger

C. Follower

Your answer is correct.

The correct answer is: Leader

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Question 9

Correct

Mark 1.00 out of 1.00

If a marketing manager segments the market into lifestyle, personality and life value of a consumer groups, on which basis does he or
she segments the market?

Select one:
A. Demographic

B. Geographic

C. Psychographic
 Correct. Based on this segment, the consumer is segregated into several groups based on lifestyle, personality
and life value of a consumer. Refer Topic 10.2.3, page 144-145.

Your answer is correct.

The correct answer is: Psychographic

Question 10

Correct

Mark 1.00 out of 1.00

Which type of market segmentation is generally used by marketers who sell luxury products?

Select one:
A. User rate-based segmentation

B. Gender-based segmentation

C. Income-  Correct. Income-based segmentation is generally used by marketers who sell luxury products. Automobiles
based companies, furniture companies, clothes manufacturing companies and service companies like hotels and airlines
segmentation
usually produce and offer their products or services based on the income of their customers, as well as their social
class. Refer Topic 10.2.2, page 143-144.

Your answer is correct.

The correct answer is: Income-based segmentation

◄ Video Lecture [Topic 10]

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