C L T

KNOWS H O W !

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Charlottes Non-Prots Show the World How to Tackle Todays Challenges

CLTKnowsHow is a campaign concept created by Tracy Russ, 2011

C L T
KNOWS H O W !

We Have A Story to Tell, But It Needs

A brand that promotes CLT An energizing visual and activity center A WOW factor for media, public, visitors Enduring value and impact past DNC

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CLTKnowsHow is a campaign concept created by Tracy Russ, 2011

CLT Knows How 2012

A branded umbrella eort showcasing Charlo@es non-prot sector tackling todays tough issues. Stories from the Charlo5e community are shared in ve ways: 1) 2) 3) 4) 5) website and mobile app. broadcast on local television printed collateral materials CLT Knows How 2012 Expo Queen City Tower, a digital centerpiece

The Queen City Tower is a media- drawing, visual icon for our City, like a modern day Ferris Wheel, Times Square, Eiel Tower, public square, bulleNn board for the Charlo@e CLTKnowsHow is a campaign concept created by Tracy Russ, 2011 community.

CLTKnowsHow is a campaign concept created by Tracy Russ, 2011

Buildings Can Be Our Canvas!

CLTKnowsHow is a campaign concept created by Tracy Russ, 2011

CLTKnowsHow is a campaign concept created by Tracy Russ, 2011

CLTKnowsHow is a campaign concept created by Tracy Russ, 2011

CLTKnowsHow is a campaign concept created by Tracy Russ, 2011

CLTKnowsHow is a campaign concept created by Tracy Russ, 2011

CLTKnowsHow is a campaign concept created by Tracy Russ, 2011

C L T
KNOWS H O W !

Partners
Foundation For The Carolinas Charlotte-area non-prots CLT Knows How 2012 Committee DNC Local Host Committee Charlotte Center City Partners Charlotte Chamber of Commerce Charlotte Convention & Visitors Bureau Crossroads Charlotte The PPL.org WTVI Others

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CLTKnowsHow is a campaign concept created by Tracy Russ, 2011

C L T
KNOWS H O W !

Steps
Say yes Appoint project director and team Assemble partners Create budget and implementation plan Gather resources ($) Collect stories Pull together production team Marketing/promotion plan to media and delegates

2 0 1 2

CLTKnowsHow is a campaign concept created by Tracy Russ, 2011

C L T
KNOWS H O W !

2 0 1 2

Charlottes Non-Prots Show the World How to Tackle Todays Challenges

CLTKnowsHow is a campaign concept created by Tracy Russ, 2011