3 Steps To Improve Your Linkedin Profile - Get More Visitors - by Ilma Andrade - Bootcamp

24/12/2022, 10:18 3 Steps to Improve Your Linkedin Profile — Get more visitors | by Ilma Andrade | Bootcamp
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3 Steps to Improve Your Linkedin Profile — Get

more visitors
We still underestimate how powerful LinkedIn could be, but the truth is that if you
scroll around job opportunities 90% will ask you for the LinkedIn profile, and this is
already enough to start paying more attention to it.
I was in a group, talking with a few UX Designers that recently got a job, and 3 of them
got it through LinkedIn.
So, my only advice here is: If you are looking for a job, don't forget about your
LinkedIn profile. It is getting more and more important nowadays.
Today we will start with the very basics of a LinkedIn profile, but it is already
something very powerful and can get you more visitors.
1- Improve Your profile picture

The profile picture matters, it can increase 14 times the chance of getting visitors to
your Linkedin.
171
https://bootcamp.uxdesign.cc/3-quick-easy-steps-to-improve-your-linkedin-profile-get-more-visitors-a6520bf3531c 1/16
Pixabay Picture edited by the author
Basically, the best picture shows a smile with teths, but not a big smile, it shows your
smiling eyes and you should be dressed to work, in addition, The picture should be
cropped from the top of your head to the top of your shoulders.
Imagine that you will present your product to a group of very influential investors,
now, the marketing team is creating a banner to share the event and they need your
picture on it. Which picture would you pick?
Are you smiling, are you serious, are you formally dressed? What represents you at
work?
Here are a few tips (best practices) for your LinkedIn profile picture, they aren't rules
but after learning them, you can start breaking them.
Indicated Size — 400 x 400 pixels > It will keep your picture legible.
Your face should take up 60% of the picture > So it is possible to see your face
Crop the picture from the top of your shoulders to above your head
Be the only person in the picture > People don't want to guess which one you are.
Be dressed like your dress to work, be natural > It will make the picture look
professional
Ask someone else to take the picture for you > it will look way better
A smile in the picture will make you look more likable and competent
Don’t cover your eyes (glasses are allowed, as long as we can see your eyes).
Show your jawline shadow > people interpret that as somebody more competent.
Have an updated picture that looks like you nowadays > People will trust you
more if you look the same in the video call
Be careful with filters > Make sure you still look like you
Don't use a very distracting background, you can change the background of your
picture to something more neutral at https://pfpmaker.com/
See examples of great profile pictures below:
https://www.linkedin.com/in/aipsensmall/
https://www.linkedin.com/in/leecyli/
https://www.linkedin.com/in/roberto-justus-48793479/?originalSubdomain=br
Use your profile picture to translate the idea of your professional side
2- The banner behind your profile picture
It can increase 11 times the chance of getting visitors.
Image by photolover Riga
If you could expose your business/job on a Times Square Billboard, what would it
look like?
You will find the banner on the top of your LinkedIn profile, behind your picture. On
the very top click on the ''camera icon'' and then ''upload your banner''.
Tips for your Linkedin Banner:
Don't use images just because they are pretty, they should be related to your job
or your business
It is a good place to have your contact information, like an e-mail or website
Show what you can provide for a business or what you can bring to a company as
an employee
You can show some of your results, like something you achieved in the past
Use your logo, if you have any
Keep it minimalist, you don't want to overwhelm your profile visitors
See a few Linkedin Banners below:
This is Lisa Fischer, well-known from those who took the Google UX Design
certificate — She uses her logo as a Banner.
https://www.linkedin.com/in/lisasuefischer/
I liked this next Banner a lot, I think it represents well what Maryann does.
Could you guess what she does only by looking at the banner below?
I feel like her banner image speaks for itself.
Maryann is an export assistant, she works to ensure improvements and agility in

exports.
https://www.linkedin.com/in/maryann-firmino-b7079410b/
Oh, and we have many people that still don't use it, like our well-known Google
Instructor Michael Dedrick. I mean, it doesn't have to be a rule to use the banner, as
long as you know how to use it and its benefits.
https://www.linkedin.com/in/michaeldedrick/
3 — LinkedIn Profile Headlines (title)

We can always make the best of LinkedIn's functionalities if we know how to use
them, right?
First: If you are changing careers, there is no point in keeping your old profession as a
title, use the new one.
Why? Easy, people will search a keyword and your profile will appear like that:
Screenshot of result LinkedIn search bar, by the author
Many of us only use the headlines to write the job title and it is fine, but you can also
use them to express any relevant information about yourself.
See examples below: The headline is the one that appears under the person's name.
Tim Denning makes a small bio out of it, he talks about his results, his numbers, and
his expertise, ending with a call to action by inviting people to connect.
https://www.linkedin.com/in/timcdenning/
Next
I see many people talking about the ''ex'', I guess it can be relevant if it is a well-known
company:
https://www.linkedin.com/in/rohan-kataria/
Next
You can also use it to tell what you are looking for:
https://www.linkedin.com/in/mari-tofsrud-14a205139/
Or be a bit more verbose about who you are and what you do:
https://www.linkedin.com/in/estevessofia/
The headline is normally the first thing somebody reads on your profile, so use it to
your favor.
It will depend on what you do, and the moment of your career. Tell people what they
need to know straight away about you, and it is ok if it is only your job title.
Improving the LinkedIn profile goes way beyond these first three steps, but we walk
one step at a time.
Ready to start improving your LinkedIn?
Today we learned 3 things about improving your LinkedIn profile
1- Have a picture that matters.
2- Use the banner carefully to your benefit.
3- The headlines can be used to your advantage.
I will finish by sharing this profile ↓
https://www.linkedin.com/in/abelcak/
Oh, before you ask, I can not give my personal opinion about his work as a coach.
I think his profile stood out, from the picture, (which has an introductory video), to the
headlines (he uses the first person) and Banner ( branding oriented), it was also nice
to learn how to pronounce his name, (by the speaker in front of his name).
To create this article I did a lot of research and scrolled for hours around Linkedin
profiles looking for patterns or something that would bring inspiration. I don't want to
talk about the truth of how to use LinkedIn, because I learned that it can vary
depending on your goal in the platform, so I wanted to show how many people are
making better use of its functionalities.
Main Resources: Banner; Picture, Here you can see a full study of profile pictures,
I hope you enjoyed the reading, and as always. I will see you in the next article.
Thanks for reading.
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24/12/2022, 10:18 3 Steps to Improve Your Linkedin Profile — Get more visitors | by Ilma Andrade | Bootcamp

Open in app Sign up Sign In

Ilma Andrade Follow

Oct 10 · 7 min read · · Listen

3 Steps to Improve Your Linkedin Profile — Get

1- Improve Your profile picture

Pixabay Picture edited by the author

See examples of great profile pictures below:

2- The banner behind your profile picture

It can increase 11 times the chance of getting visitors.

Image by photolover Riga

Tips for your Linkedin Banner:

It is a good place to have your contact information, like an e-mail or website

Use your logo, if you have any

Keep it minimalist, you don't want to overwhelm your profile visitors

See a few Linkedin Banners below:

I feel like her banner image speaks for itself.

Maryann is an export assistant, she works to ensure improvements and agility in

3 — LinkedIn Profile Headlines (title)

Screenshot of result LinkedIn search bar, by the author

Ready to start improving your LinkedIn?

Today we learned 3 things about improving your LinkedIn profile

1- Have a picture that matters.

2- Use the banner carefully to your benefit.

3- The headlines can be used to your advantage.

I will finish by sharing this profile ↓

Thanks for reading.

✔️ Follow me, to stay updated

If you found this article helpful, please, let me know by clapping 😊

Get an email whenever Ilma Andrade publishes.

Join Medium with my referral link — Ilma Andrade

You also might like ⬇️

After going through 10 UX interviews, here is what I learned

UX Ux Careers Creativity Job Hunting Job Search

Enjoy the read? Reward the writer.Beta

Get an email whenever Ilma Andrade publishes.

About Help Terms Privacy

Get the Medium app

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