MARKETING MANAGEMENT

1. Name of the project

2. Reason I chose this topic
3. Meaning of marketing management with definition
4. Functions of marketing management
5. Philosophies of marketing
6. 4Ps of marketing mix
7. 5 competitors:
i. Name and brief information
ii. Logo and tagline (with images)
iii. Product range with prices (with images)
iv. SWOT
v. Promotion
vi. USP
8. Permission and licenses required
9. Brand name of my product (brief theory of meaning of branding))
10. Logo design and tagline of my product
11. My product range (with drawing)
12. Packaging (brief theory of three levels of packaging)
13. Labelling (complete design of front and back side of your label and
packaging
14. Price (price to wholesaler, retailer and consumer)
15. Distribution channel with diagram
16. Transportation (brief theory)
17. Warehousing (brief theory)
18. Promotion (advertisement, discounts, schemes, brand ambassador, etc.)
19. USP and SWOT of my product
20. Cost effective techniques
21. Social message
22. Conclusion
23. Learning outcome
24. Bibliography
 HENRY FAYOL’S 14 PRINCIPLES
1. Name of the project
2. Reason I chose this topic
3. Brief introduction of Henry Fayol with his photograph
4. Information about the organization you are visiting along with its
photographs
5. Sample size and data collection method (primary, secondary, and tool of
secondary data collection)
6. Explanation of each principle one by one in detail along with its advantages
if followed and disadvantages if not followed (make drawings or stick
pictures for every principle)
7. Also write what question you asked or what did you observed and what
response you received (make a pie chart or bar diagram of the response,
percentagewise) for each principle
8. Make a table to show comprehensive results (which principle if being
followed and which is not being followed)
9. Conclusion
10. Learning outcome (importance of these principles in today’s world and your
practical experience learning)
11. Sample questionnaire
12. Bibliography
13. Few filled questionnaires
 STOCK EXCHANGE
1. Name of the project
2. Reason I chose this project
3. Brief explanation of capital market and money market, primary market and
secondary market
4. Brief report on history of Stock Exchanges in India (from starting to current
scenario)
5. Role of SEBI
6. NSE and BSE (photographs)
7. List and a very brief info of 25 companies listed in stock exchange (image of
logos)
8. List of stock market holidays and market timings along with explanation
9. Various terminologies related to stock market (atleast 25)
10. Trading procedure in short
11. Any current important event or recent news or trend
12. Details of the five companies chosen for investment along with the reason
13. Imaginary portfolio of 50000 invested into 5 companies for 20 working days
(tabular presentation of purchasing date and price and selling date and price
and the difference) along with graph
14. Conclusion (reason for profit and loss)
15. Learning outcome (importance of stock exchange and environmental factors
and financial literacy)
16. Bibliography