ADVERTISING ASSIGNMENT # 2

Uzair
20191-26536

SCENETED CANDLES (PRETTY IN BOGIE)

1.MARKET CONTEXT:
Advertisements, blogs, posts, influencers, offers.

2.TARGET MARKET SEGMENT:

Middle upper-class women 16-30 years.

3.INSIGHT:
Scented candles are commonly used by the people to create a pleasant ambiance at
households and public places. Scented candles are available in different kind of fragrances and
& essentials oils. Consumers largely consider various parameters such as color, shape, type &
cost while purchasing the candle.

4.BENEFITS:
Functional: As this product is made up of organic material which is soya wax and quality
fragrances are used to creates a lovely atmosphere and ambiance. Scented candles are a real
asset and can be placed wherever you want.

Emotional: Scented candles are real mood-boosters. Certain fragrances affect our emotions and
can turn our moods! Floral aromas, such as roses, lavender and jasmine help to make you feel
calm and relaxed.

5.PERSONALITY:
Charming, Wholesome, elegant, Romantic.

6. REASON TO BELIEVE:
It Keeps Your mood fresh and energetic. We rely on our sense of smell a lot and exposing our
noses to the pleasant essential oils in fragrance candles affects our hormones helping to ease
your anxiety and worries.

7. ESSENCE:
Cheerful and organically beautiful.

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8. DIFFERENTIATOR:
 Clean burning & long burning hours
 Size of the flame
 Cotton wick

9. BRAND POSITIONING STATEMENT:

Tone crafts all-natural candles for busy women who need mindful rest and recuperation. Enriching home
and heart through the simple art of scent.