BUSINESS ETHICS ASSIGNMENT

Uzair
20191-26536
ANSWER 1
Firstly, H&M is taking advantage of consumers interest in sustainability and products that do
not harm the environment a new false advertising lawsuit asserts. According to the proposed
class action complaint claims that in an attempt to target the growing segment of eco-conscious
consumers who are willing to pay more for sustainably made garments and accessories the
Swedish fast fashion giant prominently incorporated environmental scorecards into the
labeling, packaging, and marketing materials for hundreds of its offerings only to ultimately
remove them after being called out for using falsified information that did not comport with the
underlying data.
Secondly, H&M makes further misrepresentations, per Commodore, about the nature of the
products in its Conscious Collection including that they contain at least 50% sustainable
materials such as organic cotton and recycled polyester when in reality the products are
comprised of indisputably unsustainable materials like polyester which are not sustainable as
polyester does not biodegrade sheds toxic microfibers and is not recyclable.
Finally, H&M makes various other misrepresentations concerning the purportedly sustainable
nature of its products including that its products are conscious a conscious choice a shortcut to
sustainable choices made from sustainable materials close the loop and that H&M will prevent
its textiles from going to landfill’ through its recycling program.

ANSWER 2
There are some ways which h&m can take to become more environmentally friendly in future
so the most important is to produce only what is necessary, and practice moral environmental
protection. There are four important strategies that H&M can consider. the maximum role for
Rawls, the market method, the precautionary approach, and the ecological approach. These
techniques will let H&M identify options and select the least risky one. While it is impossible for
brands to be completely environmentally sustainable given how quickly the fashion industry
changes, they may still take certain measures to make items that are environmentally friendly.