Republic of the Philippines

CENTRAL LUZON STATE UNIVERSITY

Science City of Muñoz, Nueva Ecija

Enterprise Marketing Plan

“A Proposal”

1. Name of
Product/Service Idea “PINOY PRIDE AROMA”

2. Statement of the
Problem • Unpleasant odors for different reasons, such as high humidity,
Need/Opportunity poor airflow, molds, mildew, dust stains, and spills that result in
Seen the unpleasant and unpreventable stinky smell in households.
• High prices of oil diffusers and humidifiers individuals purchase are
used in households.
• Individuals' sleep deprivation is caused by a lonely and
depressingroom atmosphere.
• Lack of focus and concentration in the study habits of students.
• The somber and desolate ambiance causes anxiety and stress in
individuals in households.

3. Propose solution to the

problem to the Scented candles are a great way to freshen up any room, as they
problem/need or come in various scents. Scented candles can absorb bad smells and
opportunities seen replace them with a pleasant fragrance. Also, they can be used as a
substitute for expensive oil diffusers and humidifiers. Scented candles
eliminate unpleasant odors and are a great way to create a relaxing
ambiance that improves concentration and sleep quality and gives
relaxation.

4. Rationale
Given the country's warm and humid climate, this creates a need
for fragrances to affect one’s emotions and can turn our moods, as the
scented candles can provide an enjoyable experience through the
soothing properties of unique scents, each depending on the
preferences of consumers. Especially in the Philippines, where people
encounter daily challenges that can be alleviated through aromatherapy,
scented candles have benefits such as reducing stress and enhancing
mood. Most people rely on our sense of smell a lot – seeking for scented
candles helping to ease the anxiety and worries.
The PINOY PRIDE AROMA holds significant economic potential in
the Philippines; with a thriving tourism industry, there are abundant
opportunities to supply the hospitality sector, such as hotels, resorts, and
restaurants. Lastly, the increased user engagement on e-commerce
platforms provides an opportunity for PINOY PRIDE AROMA to reach a
broader audience and establish a robust online presence.
 Republic of the Philippines
CENTRAL LUZON STATE UNIVERSITY
Science City of Muñoz, Nueva Ecija

5. Objectives (at least 3) • Build a loyal customer base through effective marketing, customer
service, and product innovation.
• Produce high-quality scented candles that are safe,
environmentally friendly, and meet or exceed customer
expectations.
• To provide customers with various choices in creating unique
scents.
• To provide calmness and relaxation to the customers.
6. Description and Introducing "PINOY PRIDE AROMA." We offer different kinds of
Illustration of the scents that can only be found in the Philippines. The refreshing scent of
Product/Service freshly-picked mangoes is reminiscent of the tropical beaches of Palawan;
the sweet aroma of blooming Sampaguita, the national flower of the
Philippines, is reminiscent of floral garlands used in traditional
celebrations—the hint of coconut and vanilla.
Embrace the warmth and nostalgia of the Philippines with this
captivating scented candle, and let the magic of the Islands come alive in
our home.

7. Product/Service
Competitive Advantage
The scented candle business utilizes its competitive advantage by:
• offering unique scent combinations which create a relaxing
atmosphere that aids in the attainment of a calm and meditative
state of mind;
• using eco-friendly materials to create natural candles that provide
therapeutic benefits; and
• offering personalized candle labels and crafting each with care
and dedication to ensure the customers get the best experience.

The business can attract and retain customers by differentiating itself

from the competition, which leads to increased sales and profitability.
 Republic of the Philippines
CENTRAL LUZON STATE UNIVERSITY
Science City of Muñoz, Nueva Ecija

Enterprise Marketing
Plan
“A Proposal”

Prepared by:

HENRY ARQUILETA KENNETH KAYE C. RAMOS

ALDWYN JHON ACE FRIGINAL JANELLA L. DELA CRUZ

KARYL JAN N. MEJIA HEICELLE B. TABESORA

 Republic of the Philippines
CENTRAL LUZON STATE UNIVERSITY
Science City of Muñoz, Nueva Ecija

Enterprise Marketing
Plan
“A Proposal”