I.

INTRODUCTION

Candle making business has existed for hundreds of years. Until today, the

demand for candles is still very much valuable in several places around the globe. In

addition to candles, it is growing as a primary category in the home décor industry,

consumers have an interest in trends like aromatherapy and enhancing their houses with

home scents. (Entre-Pinoys, 2015)

As a future entrepreneur, I came up with an helpful idea about the concept of my

candle. I will create a candle into a mosquito repellant using natural-based ingredients

and with a touch of lemon grass essential oil. The use of natural products poses an

alternative method of control and/or eradication of disease-carrying mosquitoes. It has

been customarily considered to be one of the safest ways of controlling pests. To find

effective and affordable ways to control the mosquito and prevent the spread of dengue,

there are several plants that have been tested and proven as the organic alternative for

chemical-based mosquito repellants.

Lemongrass (Cymbopogon citratus), sometimes called lemon grass or citronella,

is a tall grass-like ingredient commonly used in Southeast Asian countries. Lemongrass

plant and lemongrass essential oil are also used for medicinal purposes, some of which

are supported by scientific evidence. It is used as a natural insect repellent and helps

in preventing the occurrence of insect-borne diseases such as malaria, and the most

commonly known Dengue Virus.

SWOT ANALYSIS

Strengths

 Our product uses natural base ingredients which is eco-friendly.

 It is in demand and useful nowadays for eradicating mosquitoes that brings

diseases like Dengue

 It releases aromatherapy scent that relaxes your mind.

 It is a health conscious candle

 It is an alternative and natural way to repel insects like mosquitoes

 It is affordable and cheap

Weaknesses:

 The supplier of the wax is not reachable in the Province of Siquijor.

 Lack of enough equipment in producing more candles.

Opportunities:

 Our product serve is marketable for its main use that is to repel insects.
  The instrument that helps eradicate the outbreak of Dengue virus

 it is scented and has unique designs where there is no one selling it here in the

Province of Siquijor.

Threats:

 As of the moment, Candles is not considering as a necessity for giving light. It is

only useable if there is no electricity.

 The price competition of the other who’s venture is candle making.

III.TARGET MARKET

Market Analysis:

Our market is subdivided into two: the demographic and geographic.

• Demographic

• Ages 12 years old and above

• Both male and female

• Having an income not less than 300 pesos a day

• Capable of buying a candle with a price of 100 pesos and below.

• Geographic

 Households in barangay; Caticugan, Tinago, Tongo, Cang-alwang and

Poblacion.
 Carmelite College of Siquijor Inc., Tinago, Siquijor, Siquijor
 Cang-alwang Elementary School, Tongo, Siquijor, Siquijor and Cang-
alwang National Highschool, Cang-alwang, Siquijor, Siquijor
 HOMEMADE MOSQUITO

REPELLANT SCENTED CANDLE

MISSION AND VISSION STATEMENT

MISSION:

To generate a best quality candles in different varieties

To promote an eco-friendly candle

To introduce nature-based ingredient candle as a mosquito repellant

To help eradicate the wide-spreading of Dengue Virus in our country

To become a premium provider of Homemade Mosquito Repellant Scented Candle

in the

Strive to provide customers and buyers with value through customers’

relationships and social responsibility.

VISION:
We envision Homemade Mosquito Repellant Scented Candle as one of the

prestigious candle maker in the Province of Siquijor and uplift viable and feasible

candle market.

We envision Homemade Mosquito repellant Scented candle a peaceful and

environmentally conscious to society with equitable access to resources

Background of the Product:

Candles have been round for centuries, they typically use it as the main source of light

in darkness, but then on, as the time flies, candles now are not considered as the

necessity for giving off light but as a luxury and décor for home. We are now dependent

with the new inventions of the technology today; electricity is the main source that gives

light in every home.

Candles are one of mankind’s earliest inventions. It has two main components; the

wax (the fuel) and the wick (the pillar to lit). The word “candle” has a luminous origin,

from the Latin word “candere”, meaning to shine. There are many cultural traditions that

resembles the candles, for commemoration, special celebrations and ritual purposes.

The earliest candle inventors are the Egyptians, they used rush lights or torches

made by “soaking pithy core reeds” in melted animal fat, but it has no wick. The second

inventors are the Chinese, they used “whale fats” that are wrapped with papers and

burned. Third are the Indians they used “cinnamon fruit” where it is boiled that rendered

wax, they typically used it for temples. Then finally, the candle inventor that resembles

the structure of candles as of this day, the Romans. They are generally credited with

developing the concept of wicked candle. Romans used tallow or sheep or cow’s fat as

wax. In the 19th century was a defining time of the candles for industrialization. The first

patented candle making machines were introduced by James Morgan.

Candles has a depth history, until now we use candle not has the main source of

light but the secondary source of light if there is no electricity. Candles nowadays serves

as a décor and ritual instruments that makes the occasion more special.
II.Executive Summary:

Homemade Mosquito Repellant Candle is the proposed product of the two

proprietor namely Glydel Marie P. Nudalo and Juneann Castillon which be positioned at

Caticugan, Siquijor, Siquijor. This candle is made up of melted wax mixed with the

essential oil specifically Lemongrass Oil and liquid dye. It can be in a glass candle holder

or tin can. We prefer candle in a molder because its efficient and less hassle unlike the

stick candle that needs more patience and sweat in order to made it into stick.

The researcher will conduct a market research to find out if establishing candle

business is feasible and viable in the municipality of Siquijor The researcher aspires to

establish a candle business that repels mosquitoes because the Dengue Virus is now

rampant in the country. The candle is not only repelling mosquitoes but it releases

aromatic scent which best suit for a person who are depress or in stress. It also vanishes

the bad odor inside their homes. The common materials needed in candle making are

wax, candle wick and lemongrass essential oil.

The investment required for this business is amounting to 30,000.00 that will be

distributed in all requirements needed including the pre-operating expenses, raw

materials, tools and equipment and overhead expenses. The targeted market are the

households in Barangay Caticugan, Tinago, Tongo, Cang-alwang, and Poblacion located

in the Municipality of Siquijor and the faculty, staffs and students of Carmelite College.

In order to realize this study, the researcher integrate the aspects in business to

make Homemade Mosquito Repellant Candle feasible in the market.

Aroma Candle making is a relatively new but interesting business because of the growing

demand for aromatic candles. It is advisable to engage in this business amid the

promising prospects of this industry in the local and export markets.

Candle making is one of the manufacturing businesses present in the world of

market. Manufacturing refers to a large scale production of goods or the process of

converting raw materials, parts and components into finished merchandise using manual

labor or using machineries.

Candles call to mind the ancient or traditional source of household lighting that, in

current times, no longer hold water. Older candles were made of tubes that were filled

with oil or animal fat wherein wicks, that were made of cloth, provided the material for

lighting candle with fire. Candles were mainstays in altars, during regular church rites and

also during fiestas, when masses were held to celebrate the occasion. There was a great

demand for candles especially if there is no electricity. In the course of time, candles

become in demand for varied purposes aside from its traditional usage as a source of

light. Candles became available in varied shapes and sizes, including the now popular

and scintillating aroma candles. Slowly, candle making has become a thriving industry

and one can observe the mushrooming of candle shops selling ready-to-make candles,

molds, wax, wick, essential oils and other requirements of the enterprise. It was in 1997

when the demand for aroma candles in the Philippines increased. Normally, there is a

low demand for this product during the months of January and February. It picks up soon

during the month of March, when candles exhibit flourish. Export orders begin to increase

during the months of April and May. But the peak season falls during the celebration of
two Christian events – All Saints Day also known as “Todos Los Santos” and the

Christmas season. In the local market, in terms of business potentials, aroma candles

provide bigger profits. A single candle can rake in as much as a thousand pesos, or even

sold at higher prices.

Homemade Mosquito Repellant Candle is available in a glass molder or votive with

varieties of colors. The finished product can be bought through our store, the retail

stores. The aroma candle, a candle type that is currently in vogue, is usually 8-12

inches in height. It can serve as a collector’s item and is in demand for its therapeutic

effects.
 Competitive Analysis:

The diagram below illustrates the different competitors of Homemade

Mosquito Repellant Candle. These competitors can be easily found in the

Municipality of Siquijor.

Competitors Product Location Specification

Veradio’s Candle Their candles are very

popular in the island of
Candle Sticks and Candanay Sur, Siquijor. They use class “A”
molded candles wax to produce good quality
Siquijor, Siquijor
candle. There are making
varieties of candle colors
resembling in a certain
event. They had even
supplied many chapels and
churches in the whole
island.

Bulay-bulay’s They are the neighboring

candle manufacturer of
Candle Candle Sticks Candanay Sur, Veradio. They usually
create white stick candle for
Siquijor, Siquijor
ritual purposes.

Cang-alwang The main ingredients in

making their candles are the
Chapel Candle Sticks Cang-alwang, melted candles from the
candle holder stand in the
Siquijor, Siquijor
chapel where people silently
pray and and make wishes.
 Permits and Licenses

Permits and Licenses Cost

Barangay Clearance 50.00
Community Tax Certificate 135.00
Business Clearance 50.00
Business Sticker 5.00
DTI Clearance 515.00
Tax Clearance 414.00
Mayor’s Permit 175.00
Sanitary Permit 150.00
Electrical Permit 150.00
Mayor’s Business Permit 3,524.00
Fire and Safety and Inspection Certificate 219.00
Total Php.5, 387.00

Overhead Cost

Expenses
Electric expense Php.100.00
Water expense 100.00
Transportation 200.00
Snacks 300.00
Calculator 250.00
Ballpen 15.00
Paper/notebook 50.00
Total Cost Php.1.015.00
 V.PRICING

Costing:

Materials, Tools and Equipment Expenses

Materials Unit price (Php) Quantity Cost (Php)

Paraffin Wax 75.00/kg 15 kg 1,125.00

Essential oil 85/bottle 6 pieces 510.00

(lemon grass and citronella)
Dye (liquid) 50(15ml) 6 300.00
Candle wicks 50.00/pack 3 packs 150.00
(100pcs.)
Candle holder:
Glass jar (8oz.) 300.00 (24pcs.) 3 boxes 900.00
Glass jar (4 oz.) 295.00 (24pcs) 3 boxes 885.00
Recycled tin cans 10/kg 5kg 50.00

Pouring Melting Pot 380.00 2 pcs. 760.00

Stainless pouring pitcher 450.00 2pcs. 900.00

Candy thermometer 250.00 1pc. 250.00
Stainless large pot 500.00 2pcs. 1,000.00
Stainless medium pot 350.00 3pcs. 1,050.00
Wooden Ladle 75.00 2pcs. 150.00
Cooking woods 30.00 5piles 150.00
Match 2.00 1pc. 2.00
Gas 50.00 ½ liter 25.00
Water (for boiling purposes) 80.00 - 80.00
TOTAL COST= Php.8, 337.00
MATERIALS AND PROCEDURES OF MAKING MOSQUITO REPELLANT SCENTED
CANDLE

Materials:

 Paraffin Wax
 Essential oil
 (lemon grass and citronella)
 Dye (liquid)
 Candle wicks
 Candle holder:
o -standard votive
o -cube jar
o -status jars
o -tumble jars
o -candle tin

Tools and Equipment:

 Stainless pouring pitcher

 Candy thermometer
 Stainless large pot
 Wooden Ladle
 Cooking woods
 Match
 Gas
 Water (for boiling purposes)
PROCEDURE:

Heating and Melting of Wax

1. Prepare the work area; cover the table on with a rag or layers of newspaper so as

not to damage the table in case of any dripping. Melted wax is very hot and could

cause scalding, be reminded of that.

2. Prepare the cooking woods and lit it, boiler and water for heating and boiling of

wax.

3. Prepare 2 pots for melting the wax. This process is done using double boiler

method as wax cannot be melted directly on heat. Since wax is hard to clean, use

an old pot that you never would again use for cooking food.

4. Boil water in the boiler

5. Fill the larger pot with water half way and place the smaller pot on top of it. Place

the wax in the smaller pot and place the pots on top of a stove on high heat until

the water boils.

6. Check the temperature of the melting wax by using a candy thermometer; it should

be at 140°F.

7. Heat stainless pouring pot with the wax above level of the boiler, gently stir it for a

smooth and fine result of its texture.

8. After the wax is melted, turn down the fire and set aside the melted wax for a

seconds.
Mixing and Molding of Candle:

1. After cooling the melted wax in a second, mix it with the selected essential oil

(extracted lemon grass or essential oil) and dye and gently stir it with the wooden

spoon.

2. Cut the wicks down to size, then pour it with a small amount of melted wax as the

glue to the bottom and inside the candle molder.

3. Pour the mixed wax in the molder. Pour quickly and evenly the melted wax to

prevent lumps.

4. Hold the wicks with chopstick or pencil to make it perfectly at center.

Total Cost:

Description Cost (Php)

Permits and Licenses Php.5, 387.00

Overhead Cost Php.1.015.00

Materials, Equipment and Tools Php.8, 337.00

Total Cost= Php.14,730.00

Pricing
Product Size/ Description Price (per bottle)

Mold candle (4oz.) Php.70.00

Mold candle (8oz.) Php.100.00

Mold candle with designs (4oz.) Php.50.00

IV.ENTERPRISE STRATEGY AND DELIVERY SYSTEM

A progressive business entails with an effective and strategic marketing.

Marketing assist the give-and-take process that wisely analyzing the needs and the wants

of the target market, creating a product that satisfies their needs, offers it in an affordable

price, make it feasible and viable and promote this product for the common good.

(Belch,1995).

Homemade Mosquito Repellant Candle aims to internalize a successful marketing

strategy and serve as a strength to entice the expected customer’s needs and wants. A

candle business also needs to be developed to ensure that it can be easily found at the

onset of operations. According to Entre-Pinoys,2015, a candle shop entrepreneurs source

highly visible retail locations that can be seen by thousands if not tens of thousands of

people on a daily basis. This will ensure the people are familiar with the location when

they need candles or small gifts.

The researcher will integrate the concept of Marketing Mix by E. Jerome McCarthy

to the operation of candle business and gain sustainable competitive advantage in the

market. This will influence buyer’s decision and responses about the introduced product.

It is a mapping on the different consumer preferences that guides the researcher to have

a successful marketing strategy. Marketing mix consist of the four P’s: The Product,

Place, Promotion and Price.

PRODUCT POSITIONING:

PROMOTION:

Personal selling

Online selling

Negotiation with the retail stores

Testing and product demonstration

Flyers

Door-to-Door

Word of mouth
 Operation Plan:

The diagram below illustrates the flow of the Homemade

Mosquito Repellant Candle’s daily operation.

• Gathering of all raw materials, tools

and equipment in candle making
Input

• Follow the step-by-step procedure

in making the scented candle
Process

• Finished product; Homemade

Mosquito Repellant Candle
Output (Lemongrass Scent)
 PROJECT

IN

BUSINESS OPPORTUNITY

SUBMITTED BY: JUNE ANN CASTILLON

GLYDEL MARIE P. NUDALO

SUBMITTED TO: MS. BRIEGE INAO