Product Forecast

Lifestyle & Interiors

Forecast A/W 22/23:
Rerooted Nature
As consumers focus on spending time outdoors and
bringing the outdoors in, Rerooted Nature connects them
with cra , community, materials and innovations derived
from nature

Sarah Housley & Gemma Riberti

02.17.21 · 20 minutes

Vincent Appel/Of Possible Mood

Introduction
Rerooted Nature is an affirmation of the things that connect us – nature,
heritage, cra and community – and an examination of how they can
guide us through a time when we are all being rerouted on to new paths.
Nature has become the great unifier and healer in a period of upheaval,
and this direction explores our symbiotic relationship with it. Here, it is
both something to protect through the use of sustainable and
regenerative processes, and something to be protected from through
outdoors-friendly designs and comforting, cocooning products. It is
something to go out and freely explore, and something to incorporate into
our spaces and products. It is something to inform designs through the
practical use of raw materials and ingredients, and something to inspire
them through a romantic focus on natural motifs, fabrics and colours.
Earthy textures, local and low-impact production, and ancient wisdom
and rituals will inspire new developments in this trend, and so will
science and technology, with a focus on biophilic advancements, and
even immersive experiences that bring us up close and personal with the
wilderness.
As we venture into new terrain and create fresh connections in the
coming years, nature, heritage, cra and community will be the roots that @design.only

renew and sustain us, repotting us for growth.

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 Shou Sugi Ban

@nebbiaworks @sarahespeute Artilleriet

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Action points
Enable consumers to
rewild
Bring plants, greenery and natural
materials into home and lifestyle
ranges wherever possible,
emphasising the health and
wellness benefits of bringing the
outdoors in
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Reduce, reuse,
decompose
Prioritise natural and
biodegradable materials,
designing products that can go
smoothly back to nature once
finished with. Ensure that shorter-
term goods can be home
composted or effectively recycled
Co-design
Shi the approach from designing
for to designing with: tap into the
local community, involve your
collaborators and workforce, and
empower under-represented
groups in order to design products
and spaces that truly resonate
with your end consumer
Tell the story
Tap into the power of marketing,
social platforms and other media
to share the narrative of your
range or brand. Be truthful and
respectful, and this will turn the
purchase into a well-cherished,
meaningful hero piece
Rewilding the home
As consumers seek ways to be more
immersed in nature, they will look to
products that enable them to rewild
themselves, their gardens and homes.

Regenerative gardening – a domestic

version of regenerative agriculture – will
become a buzz phrase as people look to
increase the sustainability benefits of
Black Girls Gardening Healing Gardens
their own green spaces.

Plant parenting will continue to heavily

influence consumer lifestyles and home
styling, both indoor and out, while plant-
based experiences will grow: Healing
Gardens is a new platform for booking
access to private local gardens.

With self-reliance ever more important,

there is an opportunity for products that
aid natural stewardship practices such
as beekeeping and birdwatching. The
Beeing B-Box is a home beehive that is Beeing Botanique Workshop SoilKit

sized for urban use.

How you can action this: Encourage
regenerative gardening practices with
products and educational content
around soil health and biodiverse
planting, and design products that
facilitate the wellness benefits of
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gardening.
Natural spaces
Natural formulations will be key for
interior design and home renovation.

Bauwerkʼs limewash paints are made

with clay, minerals and natural
pigments, going a step beyond low-VOC
to enable people to “paint without
fumes”. Kooo Architectsʼ Origin Villa in
Hangzhou uses locally sourced materials
Bauwerk Colour Kooo Architects
such as bamboo, carbonised wood and
rammed-earth walls, so ened with cave-
like curves for a naturally enveloping
feel.
Biodegradable products will be
increasingly important: Horizontalʼs
ʻlifetimeʼ beds are made to last,
repairable and 99.8% biodegradable.
House of Greyʼs interior design includes
biodegradable bedding and mattresses
by Naturalmat.
Consumers will invest in creating their Horizontal House of Grey Bamboozle

own circular home systems, and look for

products with compostable formulations
as well as tools to help them compost
food and kitchen waste.
How you can action this: Spotlight
natural materials for their health and
sustainability benefits. Bring home-
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composting tools and systems into
kitchen ranges, and design shorter-life
homewares to be home-compostable.
All-weather adventures
As consumers expand outdoors,
products that cater to active
lifestyles are growing, diversifying and
becoming more design-led.

Xscape Pod
Year-round outdoors lifestyles will result
in growing consumer interest in essential
gear such as tents, sleeping bags and
cooking equipment. Brands such as
@thevanlifebrasil
Xscape Pod, Arrive Outdoors and Klook
offer bundled gear that can be rented,
lowering the barrier for new campers
and offering reassurance.
Jupe
Take inspiration from van life and off-
grid living for practical solutions that
make outdoor adventures more fun and
convenient. Jupeʼs flat-pack cabin offers
an alternative to tents, including wooden
flooring that li s open to provide storage
for 10 suitcases, and solar panels and
battery packs for reliable power. Forest City Bon res Eli Gutierrez for NTForest
stewardship gets a design update in the
Senticnel v01 – a wireless alarm system
that warns against forest fires.
How you can action this: Design ranges
to appeal to a wide consumer mix,
including new campers. Explore
products that increase the comfort level
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of cold-weather outdoors activities, such
as blankets, hand warmers and mini fire
pits, and market these as gi able
options.
DIY pursuits
Consumer con dence in craft and DIY
is growing, opening up appetite for
new hobbies and small-batch creative
enterprises.

As the passion economy grows, so will

the market for products and tools that
empower people to get hands-on with a
widening range of activities, from natural
Food52 The Crafting Cartel
dyeing to homemade beauty treatments.

Virtual classes and DIY upskilling

methods have reshaped how cra s can
be learnt, and consumers are becoming
more assured in trying out specialised
areas such as ceramics, using videos to
upskill themselves.

Creative kitchen activities such as home

brewing and pickling tap into a more
frugal mindset, as well as enabling more
self-reliant and eco-friendly lifestyles.
How you can action this: Widen your Ikea Kana London MiniBrew

range of DIY supplies and kits, making it

easy for new makers to try out activities
such as ceramics (with air-dry clay) or
natural dyeing. Market and merchandise
homes as DIY lab spaces, giving
customers ideas for their next project.

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Outdoors inside
The blending of outdoors and indoors
will continue to inform designs of
products and environments, from
concealed details to large-scale
immersive settings.
DEN Cabin Kit

The call of the great outdoors will come

to interiors via interventions big and
small, answering the longing for more
nature-themed spaces. Constance Guisset Dejate Querer

Christian+Jade reinterprets the campfire

for indoor and outdoor use with a
stylised bio-ethanol portable fireplace
Aylin Langreuter
that invites people to gather and share
the warmth.
Using pattern is an approachable and
relatable way to tap into this direction:
from bedding and decor to walls and
rugs, the options are broad – look, for
instance, at the work of Mexico City-
based studio Déjate Querer, which
Raphael Navot Christian + Jade Shigeki Fujishiro
reproduces aerial landscape views out of
felt, or the stylised rock-like bed head by
Constance Guisset.
How can you action this: Alongside
pattern, look into how rocks and
mushrooms can make surprising
appearances. These can be used to hack
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everyday objects with small decorative
interventions, from a drawer handle to a
table lamp.
Technical constructions
Wilderness themes also come to
product design with details and
constructions borrowed from camping
and other performance gear.

Functionality and modularity continue to @grchair

explore camping and outdoor activity

equipment as a source of inspiration for
alternative assembly systems.
Claudia Bleeker Fuzl Studio
Fuzl Studio applies heavy-duty metal
clips from shipping crates to assemble
furniture made of stained birch panels,
which can also be easily substituted,
Older Studio
while Older Studio investigates nautical
roping to give structure to an inflatable
outdoor-ready chair.
How can you action this: Simple
solutions such as a strap-and-buckle
cushion bring personalisation and
versatility to the forefront.
Straps, hooks, clips and knotting open so Simone Simonelli Mae Architects Tord Boontje

many possibilities, and turn DIY into a

fun DIT (do it together) experience for
co-making at all market levels, including
kids. Claudia Bleeker's kit encourages
children to use clamps and strings to
turn everyday household items into new
adventures.
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Forest textures
Designs that appear to be made by
nature or with nature will appeal to
consumers seeking a better balance
with the interiors they live in.

The appeal of rawer, more authentic and Mateus Collection

natural materials and products will

inform product purchases and interior
design.
Giorgia Cattaneo Architetto Daniel Nikolovski
The mark of the hand will be a key way
to convey an artisanal aesthetic, from
slightly irregular ceramic to patinated
panels and backsplash elements.
Atelier Lachaert Dhanis
Wood is an ideal material, with its
natural qualities celebrated in Daniel
Nikolovskiʼs massive black walnut bench
and Atelier Lachaert Dhanisʼs
handcra ed teak and onyx table.
How can you action this: Surface work
brings this direction to life, and patina
and weathered looks can also be Natuzzi Jeongseob Kim George Nakashima for Tai Ping Carpets

recreated with films and prints for a

fresh take on camouflage. Explore subtle
indentations for industrially
manufactured ranges, and for textiles,
focus on lived-in looks that speak of cosy
comfort – from crushed velvet to pre-
washed and gathered fibres.
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Rural longing
The charm of rural life will reach
mainstream, as a broader range of
consumers embrace more self-
sustaining lifestyles.

Homestead aesthetics will blend @luo_liuxu

seamlessly with existing interiors, as

consumers continue to seek reassurance
in the retro appeal of idyllic farmhouse
life. The Living Store Salzburg Casa Veronica

Colour remains important to appeal to

younger audiences: Austrian home
retailer The Living Store perfectly
Cristina Celestino x Maison Matisse
demonstrates this with portable,
dimmable lamps reminiscent of antique
gas lanterns, but in fresh and matte hues,
which also have an integrated bluetooth
speaker.

Cra collaborations are ideal to build on

the homestead narrative: West Elm
launched a handcra ed kitchenware
Tessa Layzelle Meso Goods x West Elm Eny Lee Parker
range with Latin American artisan-
empowering brand Meso Goods.
How can you action this: Entice
consumers with approachable purchases
such as a rustic cottagecore carafe or a
ceramic container that mimics the look
of top-stitching. Invest in textiles: ditsy,
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embroidered, patchworked, darned and
mended details speak of cherished
heirlooms.
Traveller’s treasures
Consumers will embrace their inner
collector and curate interiors to
celebrate their roots and interests.

Roots will play a central role in defining

the meaning and applications of Adam Pogue

heritage, encouraging a more personal

interpretation where heirloom and
second-hand, hand-cra ed and mass-
produced sit side by side. Malaika Linens David / Nicholas

Approach design as a social practice to

empower communities: Australian
illustrator Alice Oehr designed patterns
Pan After x Alice Oehr for Wola Nani, South Africa
for a collection hand-made in layered
paper by South African charity Wola
Nani.
How can you action this: Pattern,
textiles and decor are key categories to
invest in for both entry-level and more
directional items. The narrative behind
the pieces is essential to engage and
@nathaliefarmanfarma Baxter Ra k Greiss
create an emotional connection with the
owner: share it truthfully and
respectfully, no matter the price point.
This can translate well to strengthen the
online presence of smaller brands and
retailers, as exemplified by the Instagram
account of gallery and platform Tiwa
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Select.
Elevated rustic
A mix of rustic and re ned elements
will continue to offer a more
considered take on ever-popular
crafted aesthetics.

Marry minimalist and artisanal elements Ensemble

in designs that are warm and tactile,

using a broad range of materials.
Lighter woods complement the overall
Sebastian Cox Kelly Wearstler
muted palette. Sebastian Cox cra s an
interlace pattern into a wardrobe door,
while its interior is made of English cedar
wood to naturally prevent moths. At the
Bridget Bodenham
higher end of the market, Kelly Wearstler
uses Russian birch for its high-contrast
grain, which gives her design a charming
irregularity. Presented in 2018 and now
going into production, young graduate
Mac Collins taps into his Caribbean
heritage for a welcoming throne-like
chair that is ancestral yet contemporary.
Matteo Thun Menu Mac Collins
How can you action this: So en bold
hues via tinted transparency, whether on
glass or as a staining for wood, as well as
lighter textiles. Focus on details for more
affordable entry-level ranges, such as
drinkware, candlesticks and decorative
accents.
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Crafted narratives
Spurred by having spent so much time
at home, consumers will shift
their purchasing pattern to prioritise
items they connect with and that
make a difference to the environment
Qaqambile Bead Studio x Mash. T Design Studio
and their community. 

These are products whose story needs to

be told, in order to justify an at times
higher price point as well as to be Mori Kougei Kasturi Balotia x Jaipur Rugs

respectful to their creators.

Jaipur Rugs embeds the concept of
ʻdesigning withʼ in a rug designed by one
Architecture + Other Things x Safeefah
of its own weavers, leading the way
towards co-designing and
empowerment. Lʼaviva Homeʼs pouffes are
woven by artisans in Colombia, using an
indigenous palm fibre.

Platforms are also being launched with

the aim of showcasing the work of
cra speople from around the world in a
Elle La L'Aviva Home Ishkar
beneficial and respectful way: Ishkar
promotes cra s from war-torn Syria and
Afghanistan, while Elle Laʼs range is
handwoven with traditional Malian
fabrics.
How you can action this: An honest and
detailed narrative about the path that
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defined the product will be key to gain
consumersʼ confidence and turn these
items into hero pieces of the home.
Modern totems
As the home remains in focus as a
protective haven, objects that have a
totemic look will take on increased
symbolic meaning in both large and
small scales.
Ria Suarez

Mundane items will explore sculptural

volumes that tap into the ongoing
fascination for ancestral symbols and
archaic references. Christiane Lemieux Menu

At Menu, the use of veined stone creates

a solemn look for the minimalist yet
sturdy lines of the Plinth series, while
@sharonmuirceramics
Canadian designer Christiane Lemieux
taps into artisanal modernism for her
first collection.
Melbourne-based Sarah Nedovic Gaunt
cra s totemic candle holders from stone
composite finished with local white
ochre, while South African studio Bofred
is gaining global attention with its bold
Sarah Nedovic Gaunt Bofred Margherita Rui
range.
How can you action this: Consider
giving a totem-inspired twist to smaller
products such as dinnerware and decor;
experiment with stacking and composing
a rangeʼs elements in abstract sculptures.
For print and pattern, investigate
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abstract shapes as well as emblems,
ideograms and pictograms.
Rerooted Nature
Lifestyle & Interiors Colour A/W 22/23

Nature drives the Rerooted Nature

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palette, and is seen as a force for renewal
and growth. Rich and deep tinted darks

Burnished Caramel
reference the soil and water where roots

Vintage Blue
Gravity Grey
Sweet Coral

Verdigris

Olive Oil

Oat Milk
Copper

Sea Ice
are planted, supporting rebirth and
blooms. Greens and blues of varying
intensities bring in references from the

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great outdoors.

Roots in this trend are not only natural, but 11-0103 TCX

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also cultural. Saturated mid-tones are
inspired by the concept of drawing from
Unbleached Cotton
oneʼs own heritage and local histories, and

Orange Oxide
Honeycomb

Algae Green
French Navy
Bloodstone

Wavellite
Aged Tin
Dark Oak
creating a fresh personal narrative where
old and new, inherited and second-hand,
cra ed and repurposed, folk and antique,
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go hand-in-hand.

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* All colour names are speci c to WGSN

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Key materials
Felt
Iron

Stone
Steel
Bronze
Basalt
Obsidian
Papier mâché
Mycelium
Wool
Linen
Clay

Wood
Glass
Polyester Artilleriet

Velvet
Onyx
Plywood
Rattan
Terry cloth

Organic composites

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Key nishes
Tu ing
Fringing

Galvanisation
Ebonising
Charring
Oil-rubbing
Petrified-like
Etching
Unpolished
Chipped
Hammered
Staining

Mending
Top-stitching
Patina Atelier Lachaert Dhanis

Beading
Matte glaze
Ochre pigmentation
Hewing
Abrasion

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Key patterns
Inlay
Quilting

Ditsy florals
Botanical
Rural conversationals
Toile de Jouy
Arts & Cra s
Traditional rug motifs
Patchwork
Woodgrain
Ideograms and pictograms
Archaic symbols

Interlace
Geometric folk
Cultural heritage @attua.aparicio

Checkerboard
Ticking stripes
Camouflage
Woodland icons
Wilderness landscapes

Patina camouflage

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Key shapes
Sturdy
Solid

Camping-inspired
Modular
Tension-held
Foldable
Flat-pack
Etched
Recomposed
Asymmetry
Repaired
Held together

Strings, straps, clips as anchors

Knotty
Traditional joinery Wataru Kumano at Knit! by Kvadrat

Totemic
Foldable
Natureʼs narrative
Organic
Homestead references

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In uences 
Kana London
Stay Home Kana Clay
Club
London studio Kana pivoted
its classes to a virtual format
during the pandemic,
sending air-dry clay and
sculpting tools to home
cra ers.
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Corizom
Co/rizom
Founded by Alina Șerban
and Nadja Zerunian, this
platform empowers artisans
by breaking down the
processes of industrial
product development into
accessible steps, in order to
close knowledge gaps.
Alessandra Baldereschi
Wild Flowers by
Alessandra
Baldereschi
An imaginary flower that is
hand-painted and 3D-
printed from corn filament,
the Wild Flowers lighting
sculpture brings a
whimsical and poetic touch
to the wall.
Casa Ocal, Equador by Jorge Ramón Gia
cometti Taller de Arquitectura City Bon res
Casa Ocal by Jorge City Bon res
Ramón Giacometti
Founded by two Maryland-
Taller de Arquitectura based dads whose jobs were
impacted by Covid-19, this
Built in the northern
mountains of Ecuador in brand makes portable
just five months, Casa Ocal bonfires for outdoor
cooking.
was built with a minimal
budget and used local
eucalyptus wood and
recycled metal throughout.
WGSN macro forecast 2023
The timeline for WGSN's suite of 2023 trend reports, moving from business
strategy to consumer and product strategy

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The trend matrix
Connecting the dots between the seven Future Drivers, 12 Future
Innovations and ve Big Ideas that will shape the world in 2023

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