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BUSINESS PLAN

ASCENTS
GROUP 3
Loste, Ma. Niña B.
Lupango, Bruce Wayne P.
Rusiana, Godwin James

Ibanez, Ashley Nicole C.

Mallo, Moriah

Cagadas, KC Joy A.

Suco, Jenkelline L.

Applied Entrepreneurship

Mr. Rex L. Magdaluyo

2023

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SECTION I
EXECUTIVE SUMMARY

Our product, The Scentedle is a product designed to provide a relaxing and

soothing atmosphere while adding a touch of elegance and fragrance to any space. It is
made from high-quality wax and infused with a variety of essential oils such as
lavender, strawberry, and lemon to create a pleasant aroma. Businesses may face
competition from other companies offering similar products or services, which can
make it difficult to stand out in the market, so that’s why our company planned to
propose a wide range of products and consider expanding the range of candle products
that we offer in order to appeal to a wider range of customers. This could involve
offering a variety of scents, sizes, and styles of candles and continuously seeking
feedback. We consider actively seeking feedback from customers and partners and
using this feedback to inform our product development and customer service strategies.

The candle has different scents that can be customized to meet the specific
preferences of the customer. The product is ideal for use in homes, offices, and other
settings where a calming ambiance is desired. With its superior quality and unique
design, the scented candle is a must-have for those who value quality and style.

The market for scented candles has a promising future as it continues to expand
as a result of rising e-commerce, rising consumer demand for natural and sustainable
products, and rising self-care and wellness trends. However, the market also has to deal
with issues like price competition, governmental restrictions, and the effect COVID-19
has on consumer spending. This product was created for those who enjoy aromatic
candles. In addition to satisfying everyone's desire.

Ascent's beginning capital was P2,590, enough to provide quality and relaxing
candles. Our projected cost will be P2,606, and our projected cost per product will be
P109. Our markup is 10%, or 11 pesos. It can be sold at a good price, as low as P120.
This was budgeted based on the amount that will be needed to make good-quality
candles. To ensure that their pricing is fair, transparent, and competitive in the market.
This can help to build a sense of community and loyalty among customers, which can
lead to long-term relationships with the business. Lastly, our projected sales is P480
daily, monthly is P10,560, and yearly is P126,720. 

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SECTION II
BUSINESS DETAILS

A. PERSONAL IDENTIFICATION

MA. NIÑA B.

LOSTE
She is a Grade 12 Accounting and Business
Management student at Las Piñas City National Senior High School-CAA Campus. In
the future, she will become a successful export executive.

BRUCE WAYNE P.

LUPANGO
He is an 18-year-old student currently studying at Las
Pinas City National Senior High School-CAA
Campus. He is a Grade 12 Accounting and Business Management student. In the future,
he will be a successful entrepreneur who will conquer the marketplace.

Godwin James
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RUSIANA
He was born in July 25, 2005. His parents are Vincent James Rusiana and Ofelia
Martinez. He is currently studying as a grade 12 student in the strand of Accountancy
and Business Management at the Las Piñas City National Senior High School-CAA
Campus. In the future he will be a successful entrepreneur.

Ashley Nicole C.

IBAÑEZ
Born on June 3rd, 2004 in the city of Makati, she is the youngest of the three
children. At 18 years old and in the 12th grade, taking the ABM (Accounting
and Business Management) strand at the Las Piñas City National Senior High School-
CAA Campus, she aspires to pursue a Bachelor of Science in Avation Major in
Commercial flight at an upcoming college to become a pilot for a major airline.

Moriah

MALLO
He was born on December 8, 2001, in Las Piñas City. He is the youngest
among his brothers. He is currently 21 years old, still living in Las Piñas City,
and studying at the Las Piñas City National Senior High School-CAA Campus,
taking up accounting and business management, but his future job is to join a special
operations group in the Coast Guard.

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Kc Joy A. CAGADAS
She was a Grade 12 Accounting and Business Management student at the Las Piñas
City National Senior High School-CAA Campus. In the future, she will be a successful
psychologist.

Jenkelline L.

SUCO
She was 17 years old, she was born in Baseco, Manila,and
now she is a student at Las Piñas City National Senior High
School-CAA Campus Accounting and Business Management strand. In the future, she
will be an entrepreneur.

B. OVERVIEW OF THE BUSINESS

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Ascents, a newly formed candle shop in Las Piñas City, brings you a high-
quality scented candle with a mysterious item inside. This product was made by
excellent young entrepreneurs. Our scented candles are made with natural wax. The
scented candle we made has a variety of three flavors: lavender, strawberry, and lemon.

C. MISSION, VISION AND VALUE

MISSION

We want to bring customers excellent-quality candles that are industry-leading,

family-friendly, and that make them proud to work with us. Our mission is to make
every moment special and memorable through the power of candlelight. To create and
provide high-quality, handmade candles that evoke a sense of warmth, comfort, and
relaxation for our customers. We are dedicated to offering the best candles possible
together with outstanding customer support to make every experience special and
unforgettable. 
VISION

Our vision is to create a world where every home is filled with the beautiful
aroma of our candles, bringing joy, positivity, and relaxation to people's lives. Also, our
business aspires to be a market leader in our sector, always developing new products
and growing our assortment to satisfy the shifting demands and tastes of our clients. As
an ethical and responsible company, we'll be dedicated to using sustainable practices to
cut
down on waste and carbon emission.

VALUE

Our company's main priority is to always put the requirements of our customers ahead
of all other considerations because we think that by doing so, we can forge enduring

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connections that will ultimately be advantageous for both our business and our
customers.

SECTION III
PRODUCTION PLAN
A. PRODUCT DESCRIPTION
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Name of the Product Scentdle

Manufactured by/ Supplier ASCENT

Use of Product Scented candle that gives

soothing effect

Overview of the Product Scented candle that gives calm

presence

Unique Features/ It has mystery gift when the

Construction wax melted

Components/ Ingredients Wax, Thread, Glass Jar,

Scents and gift

Price 120 Pesos

B. PRODUCTION PARADIGM
INPUT
(Product A)
PROCESS
Relaxender
•Candle Wax Step 1: Prepare
•Glass jar ACCOUNTING, BUSINESS AND MANAGEMENT
your Container
•Pot
•Scented Oil Step 2: Measure
 Wax

C. INPUT, PROCESS, AND OUTPUT

INPUT PROCESS OUTPUT

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(Product A)
Relaxender Step 1: Prepare your
Container
•Candle Wax
•Glass jar
•Pot Step 2: Measure Wax
•Scented Oil
(Lavender) Step 3: Melt Wax and
Add Scent
(Product B)
Loveyberr Step 4: Attach the
•Candle Wax Thread and Pour wax
•Glass jar
•Pot Step 5: Put the
•Scented Oil
(Strawberry) Mystery gift in the
•Thread middle

(Product C) Step 6: Let it set

Lemonchill

•Candle Wax
•Glass jar •Pot
•Scented Oil
(lemon)
•Thread

SECTION IV

MARKETING PLAN

1. SWOT ANALYSIS

A. BUSINESS

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STRENGTH WEAKNESSES

•Can sell product in every location •Lack of Popularity

•Quick build time •New at the market

•Good quality •Budget

OPPORTUNITY THREATS

•Low-cost rate •Fire Damage

•Non toxic •No safety net

•Family Friendly •Potential Problem Risk

B. COMPETITORS

Astrea Scent (Parañaque)

STRENGTH WEAKNESSES

•More accesbile for consumers live •Not know in the Market

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in Las Piñas City

•Better Product and Eco Friendly •New to business

OPPORTUNITIES THREATS

•Non-Toxic Rate •Fire Damage

•Family Friendly •No Safety net by professional

Aroma Kandilaria Studio (Las Piñas)

STRENGTH WEAKNESSES

•Can sell product in every location •New at the market

•Good quality •Lack of Popularity

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OPPORTUNITIES THREATS

•Non toxic •Fire Damage

•Family Friendly •Potential Problem Risk

Yankee Candle (Las Piñas)

STRENGTH WEAKNESSES

•Good quality •New at the market

•Quick build time •New at the market

OPPORTUNITIES THREATS

•Family Friendly •Fire Damage

•Low-cost rate •Potential Problem Risk

C. TARGET MARKET

● Individuals who are interested in scented candles

● 16 - 70 years old
● Hotels

D. MARKETING STRATEGY
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• We will use tangible advertising such as fliers, direct mail, and posters

•We will also use social media platforms for advertising

• We are going to have a buy 3 get discounted price •Free delivery for nearby
customers

E. CHANNEL DISTRIBUTION

•Manufacturer to consumers

•Open for delivery

SECTION V
MANAGEMENT PLAN
A. ORGANIZATIONAL CHART

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B. CONTRIBUTION TO THE BUSINESS

PRESIDENT -The president is responsible for developing and

implementing the company's long-term strategies and goals.

VICE PRESIDENT- The Vice President typically works closely with the
President. They provide support in decision-making, strategy
development, and execution of company initiatives.

SECRETARY-The secretary is the one who provides administrative

support, manages schedules, arranges meetings, coordinates travel, and
handles various tasks to assist the Vice President in their daily activities

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DIRECTOR- Directors are responsible for providing governance and

oversight to the organization. They ensure that the company operates in
compliance with laws, regulations, and internal policies.

FINANICIAL MANAGER-Financial managers work closely with other

executives and departments to develop financial plans and budgets. They
analyze historical data, market trends, and business goals to forecast future
financial needs, set targets, and allocate resources accordingly.

MARKETING MANAGER- Marketing managers are the one who

conduct market research to understand customer needs, preferences, and
behavior. They also analyze market trends, competitors, and customer
insights to identify target markets and develop effective marketing
strategies.

PRODUCT TEAM- The product manager is typically the leader of the

product team. They are responsible for the overall strategy, vision, and
success of the product.

SECTION VI
FINANCIAL PLAN
A. COSTING
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(A)Variable Cost Price Pieces/kilo/meters

Jars ₱658 24 pcs.
Soy wax 496 2 kg.
Oil Fragrance 266 3 pcs.
Food Coloring 60 6 pcs.
Electricity 50
Gas 30
Water 20
Thread 53 10 meters
Mystery Items 85 46 pcs.
Box 238 24 pcs.
Logo printing 50
Total Variable Cost ₱2,006

(B) Fixed Cost Price

Stainless Pot ₱200 1
Portable Stove Rent 25 1

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House Rent 25 1
Labor 350 7 Persons
Total Fixed Cost 600
(A+B) Total Projected ₱2,606
Cost

B. PROJECTED COST

Operating Expenses

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Jars ₱658
Soy Wax 496
Oil Fragrance 266
Food Coloring 60
Electricity 50
Gas 30
Water 20
Thread 53
Mystery Items 85
Box 99
Logo Printing 50
Stainless Pot 200
Portable Stove Rent 25
House Rent 25
Labor 350
Total Operating Expenses ₱2,606

C. PROJECTED REVENUE

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Types Costing Projecte Daily Projecte Monthl Yearly

of d Revenu d y Projecte
Product Volume e Revenu Revenu d
(CxPVD) e e (DR x Revenu
Volume 22) e (MR x
Daily
12)
Monthl
y (PVD
x 22)
C - 109
4 C - 436 88 C– C–
Lemon MU - 11 9,592 115,104
chill SP - 480
SP – SP –
SP - 120 10,560 126,720

C - 109
4 C - 436 88 C– C–
Lovey MU - 11 9,592 115,104
berry SP - 480
SP – SP –
SP - 120 10,560 126,720

C - 109
4 C - 436 88 C– C–
Relaxen MU - 11 9,592 115,104
der SP - 480
SP – SP –
SP - 120 10,560 126,720

Legend: Cost - C Mark-up - MUSelling Price – SP

SECTION VII
SUSTAINABILITY
Ascent Company prioritize sustainability and corporate social responsibility (CSR) in
our scented candle production. We understand the importance of creating a welcoming
ambiance while considering our environmental impact.

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Eco-Friendly Materials and Packaging

We prioritize natural and sustainable materials for our scented candles. We use
high-quality, biodegradable soy or beeswax as candle wax, offering cleaner and longer
burns compared to traditional paraffin wax. Our wicks are made from natural fibers,
ensuring they are free from lead and other harmful substances.

Supporting Local Suppliers

We actively support local suppliers in our scented candle production. We
prioritize working with businesses and artisans in our community, fostering economic
growth and reducing transportation distances. Building long-term partnerships, we
align our sourcing practices with sustainability goals, promoting a sense of community
and sustainable business practices.

Recycling and Waste Reduction

We are committed to minimizing waste throughout our production and
distribution processes. We implement recycling programs within our facilities to ensure
that materials such as paper, cardboard, and packaging waste are properly recycled. We
encourage our customers to recycle or repurpose our candle containers once they have
finished burning.

We are dedicated to using eco-friendly materials and supporting local

communities. This document provides an overview of our sustainability and CSR
initiatives, demonstrating our commitment to a greener and more socially responsible
future.

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