BUSINESS PLAN

In partial fulfillment of the Requirement of the Subject

Entrepreneur 11

First Semester, School Year 2023-2024

Submitted by:
Laruan, Kenji
Lopez, Charmel
Carcido, Catherine
Jamandre, Dana

Submitted to:
Catalina B. Alamag
Entrepreneur Teacher
 TABLE OF CONTENTS

PART I

Company Logo ………………………………………………………………………………

History of the product ……………………………………………………………………

Current Condition ………………………………………………………………………….

The Concept ………………………………………………………………………………….

The Overall Objectives ……………………………………………………………………

Specific Objectives ………………………………………………………………………….

Description of the Business ……………………………………………………………..

Strategic Description ………………………………………………………………………

Market …………………………………………………………………………………………..

Marketing ………………………………………………………………………………………

Product Description …………………………………………………………………………

Equipment/ Materials Needed ………………………………………………………….

Size of the Business …………………………………………………………………………

PART II

Management…………………………………………………………………………………..

SWOT Analysis ……………………………………………………………………..

Production of Income………………………………………………………………………

Accomplishment Report ………………………………………………………………….

Pre-Implementation…………………………………………………………………

Implementation………………………………………………………………………

Post-implementation………………………………………………………………..

Reflection…………………………………………………………………………….
 Company Logo

Kenchana’s Snacks do not only aim to satisfy their customers taste buds and full their belly,
they also want to satisfy theirs customers eyes by looking at their logo. In their logo, there is a
chef in the center to show that their products is like made by professional chef that means that
their products are really delicious that it will surely satisfy the customers to the point they will
find their products over and over again, they also put their products besides the chef .

History of the Product

The owners of Kenchana’s Snacks originally planned to offer a snack that’s completely
sweet because now a days in their generation a lot of students want sweet foods, but a product
that is completely sweet is a red coded in DepEd food color coding meaning they won’t be able
to sell those kind of products. That’s the time that the owners think a product that has balance of
sweetness. There is a one member in the company who have a mother that has the product that
they were looking for called “letche puto” so they decided to try that product.

Current Conditions
 The products of Kenchana’s Snacks isn’t available in Irisan National High School canteen.
Therefore, they took that opportunity to offer their products to the students, teachers, and other
personnel inside the campus. Customers got interest in their products after they offered it and
some of people keep asking if they’re going to sell today. As of today letche puto will be serve as
a sub product because of some reason.

The Concept
The owners of the company will improve their products. They will seriously think and will
come up with a company that offers a product that will satisfy the customers and will provide
them energy. Their products will be homemade so the product is surely safe. They also plan a
product that can sustain their hunger temporary and a product that the customers will keep
finding it every single day. One of the traits of the owners that the company benefits a lot is their
characteristic to convince their customers by sales talking.

The Overall Objectives

Kenchana’s Snacks wants to have a good grades in entrepreneur subject however in order to
achieve that, they aim to offer a product to their customers that can provide energy, can be able
to sustain customers hunger, and specially can satisfy them. Kenchana’s also want to make
profit.

Specific Objectives
The Kenchana's Snacks specific objectives is to have a high score in this performance in
entrepreneur subject and also to improve our skills and abilities by experiencing such a hardships
for being entrepreneur. Kenchana's Snacks want as well to sell as much they can to have profit
that will be an additional funds to support their financials.

Description of the Business

Kenchana’s Snacks was established due to Grade 11 ABM performance task in entrepreneur
subject. It is a small business owns by 4 students which is Kenji Laruan, Chamel Lopez,
Catherine Carcido, and Dana Jamandre. The business called Kenchana’s Snacks because the
owners decided to put their names together that results Kenchana then since they are selling
snacks they add a word “snacks” to their business name and they end up having the name
Kenchana’s Snacks. They offers snacks such us letche puto, graham balls, and pastillas. They
sell puto at 10-12 pesos according to the size, they sell graham balls at 10 pesos per piece, and
they sell pastillas at 6 pesos per pack that consists 3 pieces.
 Strategic Description
The company will sell their products during morning, recess and lunch time only. The
company will expand their influence or promote their business by convincing the customers to
tell their friends about their small business so people will be aware of their products. The owners
will convince their costumers by using sales talking. They will not only sell their products to the
students, everyone in the school will be their customers.

Target Market
Kenchana’s Snacks target Market is their juniors, to be specifically grade 7-8 students because
it’s easier for them to offer their products, because they know that most of grade 9-10 students
are saving their allowance because they have something to buy for their projects and in their
classroom there’s a contribution for their performances. However, Kenchana’s Snacks is
planning to extend it’s reach they want to include the teachers, senior high, visitors, workers at
the campus and the rest of junior high school basically everyone in INHS.

Marketing
Unique selling proposition(USP)
"Satisfy your sweet cravings with our exclusive sweets snacks, crafted with precision to
balance decadent taste and wholesome goodness". This is our motto that serve as our goal for our
customers. We will ensure that every products we offer can sustain and satisfy their cravings for
sweets and specially their taste buds.
 Management

Kenji Laruan(C.E.O)

Dana Jamandre(Accountant). Charmel Lopez( Secretary)

 Catherine Carcido(Saleslady)

Product Description
One of our products that we want to sell is puto. Puto is a Filipino steamed rice cake,
traditionally made from slightly fermented rice dough, but our has a leche on top that makes it
more delicious and tasty. This rice cake is steamed to create the fluffiest lightest texture. We will
this for 12 pesos per piece.
Our second product is graham balls. Graham Balls are no-bake dessert bites made of
graham cracker crumbs, condensed milk, and all-purpose cream. They’re super easy to make and
so luscious and delicious. The perfect treat to satisfy your sweet cravings. We sell this for 10
pesos per piece.
The last product that Kenchana’s Snacks offer is pastillas. Pastillas, literally known as milk
candies, is an integral part of food culture, and one of the favorite sweet delicacies or desserts
among Filipinos. We sell this for 6 pesos for 3 pieces.

Equipment/ Materials Needed

 Container
 Plastic
 Steamer
 Plate

Size of the Business

Kenchana’s Snacks is only created by 4 students in October and has only 4 owners who
runs it. Kenchana’s Snacks just has 600.00 pesos as their capital so basically Kenchana’s Snacks
is only a small scale business.
Evaluation Of Income

DATE CAPITAL EXPENSES SALES INCOME LOSS

October ₱450 ₱850 ₱400
16, 2023

October ₱300 ₱450 ₱150

18, 2023

October ₱350 ₱450 ₱100

23, 2023

October ₱500 ₱700 ₱200

24, 2023

October ₱350 ₱550 ₱200

26, 2023

October ₱450 ₱680 ₱230

27, 2023
November ₱400 ₱650 ₱250
20, 2023
Members Of Business

NAME POSITION CHARACTERISTICS RESPONSIBILITY JOB

DESCRIPTION

Laruan, Kenji Leadership, Kind, and

C.E.O Understanding Managing overall Responsible for
operations Everything,
Highest ranking
executive

Provides financial
Jamandre, Accountant Confident and information to
Dana responsible Measuring the management by
identified transaction researching and
analyzing
accounting data

Lopez, Secretary Friendly, Clear, and Organizing files, Responsible for

Charmel know how to preparing documents, handling the money
communicate and writing

Carcido, Saleslady INITIATIVE She offers the product Responsible for the
Catherine to the customers products

SWOT Analysis

STRENGTH
-House made products
- Good relationship with customers
- Good internal communications
-Delicious product
-affordable product
WEAKNESS
-Currently struggling to meet
deadlines
-It takes time to make the product
-Lack of time to cook and prepare
the product
 OPPORTUNITIES THREATS
-Products is sold out -Since we have 4 groups in
our room their will be a
-The product quite become competition
popular

Accomplishment Report

Pre-Implementation
Before putting our business plan into action, the pre-implementation phase is like doing
homework. We dig into the market, check out what our competitors are up to, and figure out
where we can shine. Inside our own company, we take a good look at what we’re great at and
where we might need to improve.
It’s also about making a money plan. We figure out how much we need, where it’s going
to come from, and what risks might pop up along the way. This early planning is like drawing a
map for our business journey, making sure we know where we’re going and how to get there
before we start the actual trip.
Implementation
The Kenchana’s snack corporation were grouped with 4 members.First we assigned our
members with specific position and planned the business.We decide that our final product would
be letche puto and sell it every school days in Senior High and Junior High building.
Our first plan is to sell letche puto for our business.Our target customer is our teachers and
students since we are at school.We were given a different tasks and responsibilities by our
CEO.We are expecting that our business will be successful but we lacked of time.
The member of the group are planning to put up a business that gives the customer a
affordable food. Especially our business is in school.The Entrepreneurs planned to sell letche
puto.
 As a group,we planned what to sell and how we going to sell it.At first,we honestly didn’t
know where to going to start until the day that we gained our confident by selling our first
product which is letche puto.
According to Kenji Laruan the chief executive officer of the company, he noticed that
her members or team is quite confuse about their part properly because it’s their first time so the
C.E.O put his members according their abilities with that they aimed for their goal. They sell
letche puto which is their final product but eventually it becomes their sub product because of
some reason and sometimes they offer others snack such as different type of puto as an
alternative to keep their money cycling. The Chief executive officer, prepared the product before
class and the saleslady even the other members sells it on that day. After selling, the secretary
compute their sales and write it to their journal. In the beginning, the company did well because
customers find their products interesting and delicious.

Post-implemention
After our experiences, we tried to keep the good phase of our business, so in order to
do that we discuss it with the members and have a little bit of researching on what we could do to
make the business better . Until we got an idea which is to add some products to gain more profit
on selling. Days has passed and we see how our company works and we’re quite satisfied and
happy on what’s going on in our business.
We’ve experienced selling products for the first time and making journal about it. In
our first attempt, we were shy selling our products to everyone because of our personalities but
then as we sell our products as time goes on we got to used to it. We were gaining profit and
grades at the same time so we were happy about it. Even we’re shy at our first time we still did
well so we’re also happy about that.
According to Catherine Carcido the saleslady of the business , doing business is not that
easy, in order to gain income each of the members of the business must do their job. The
saleslady of the company finds excitement and happiness in selling their product. The
corporation started not that good but because of determination and willingness to do business
they are now far from what their business were before.

Production Of Income

Date Capital Sales Profit

October 16, 2023 ₱450 ₱806 ₱356

October 18, 2023 ₱150 ₱250 ₱100

October 23, 2023 ₱319 ₱425 ₱106

October 24, 2023 ₱335 ₱500 ₱165

October 26, 2023 ₱300 ₱450 ₱150

October 27, 2023 ₱120 ₱180 ₱60

November ₱300 ₱300 ₱0

20, 2023

Reflection
 We the owners of Kenchana’s Snacks by the lecture of our school nurse, we realized
nutrition is a crucial aspect for customers, and our business must prioritize providing accurate
information about the nutritional content of our products. We must ensure safety by adherence to
quality standards, and proactive measures to prevent contamination or allergen issues. A
commitment to both nutrition and safety not only builds trust but also contributes to the long-
term success and reputation of our business.
In the realm of the food industry, the intersection of nutrition for our customers and safety in
business is important. Customers today are increasingly health-conscious, seeking products that
align with their nutritional goals and dietary preferences. Therefore, our businesses must
prioritize providing comprehensive and accurate information about the nutritions of our products.
As we reflect about the topic we had with our school nurse, it’s important to know all the
things about our products such the benefits, if there’s something bad, or any effects to the
customers. By upholding safety standards, we should prioritize the well-being of our valued
customers. This unwavering dedication extends to the nutritional content of our products.
Through continuous assessment, and a genuine focus on safety and nutrition, we build trust and
satisfaction among our customers.