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Mapro is a leading innovator of processed fruit in western India. It is the leading processor of
strawberry in India and our products include jams, squash, crush and jellies.
Over 40 years ago in small town panchgani, near mahabaleshwar,a business man named
Kishor Vora decided to make some strawberry jam. Today his hobby has borne fruit in the
shape of Mapro once of the most modern, hygienic,quality-oncious jam and fruit processing
manufacturing corner in western India.
Mr kishor vora have rested easy on success of his fruit recipe. But he wanted to develop
innovative ideas such as vegetarian jelly sweet and fruit cube with fruits juice.
At the present in headed by shri mayor .j. vora is managing director of the company.mr
mayor vora is transforming the mapro from last 20 years and enhanced the dream and
business or kishor vora and the vora’s has given a hill station a new name by transforming
the famous hill station of Maharashtra, mahabaleshwar into food processing zone of the
Nation
ABOUT THE COMPANY
Mapro Food Private LTD. is a fruit processing company, which is situated in Panchgani near
( Mahabaleshwar ) a panoramic and beautiful hill station of western India. It is in the fruit
processing business over mote then 40 years and it is known for quality and innovation in the
industry. The brand Mapro is well recognized brand in India.
The company has shown organic growth over last four decades representing sound financial
with sustained profitability. Set up as a family business over 40 years ago, it has earned a
name for quality and consistency .Mapro products enjoy Premium Status in the Indian
market. The Manufacturing facilities are Certified ISO 9001:2000 and HACCP by BvQi. The
company ha s expanded capacity to now produce 30000MT of processed frozen foods p.a. It
is setting up a Frozen and Fresh Food Distribution Chain in India Metros to service the fast
growing modern Organized Retail Supermarkets being set up in India.
Today Mapro is leading supplier of tasty as well as nutritious fruit product to the
International Market.
Mapro is known to care for its employees. Mapro is home where there is mutual
understanding between employee and employer like members in the family. It features a
blend of hard work and dedication There are more than 700 employees all over.
RAW MATERIALS:-
Jams and jellies are made from a variety of fruits either singly or in combination. Most of the
fruits are harvested in fall .The level of ripeness varies. Pears, peaches, apricots, strawberries,
and raspberries gel best if picked slightly under ripe .The fruit is purchased from
farmers .Most jam and jelly producers develop close relationship with their growers in order
to ensure quality. The production plants are built close to the fruit farms so that the time
elapsed between harvest and preparation is between 12-24 hours.
Sugar or high fructose corn syrup or a combination of the two are added to the fruit to
sweeten it .Cane sugar chips are the ideal type of sugar used for preserving fruits.Granulated
and beet sugar tend to crystallize.sugar os purchased from an outside supplier.High fructose
corn syrup is processed by fermenting cornstarch.it is purchased from other supplier.
The element that allows fruit to gel,pectin is present in varying degrees in all
fruit.Apples,blackberries,cherries,citrus fruits ,grapes,quinces and cranberries have the best
natural gelling properties .Strawerries and apricots are low in pectin , or extra sugar is added
to mixture .sometimes pectin is extracted industrially from dried apples .
Citric acid is added to obtain the correct balance needed to produce the jam or jelly . Lime
and lemon juie are high in citri acid can also be obtained by the fermentation of sugars . it is
purchased from outside suppliers
Other flavouring ,such as vanilla , innamon , mint ,alcoholic beverages such as rum or Kirsch
, can be added to the jam or jelly . these flovourings are purchased from outside suppliers.
Mission:-
Mapro Food Private Limited is the flat organization where management work along with
their technical and sales functionaries to achieve the vision and mission of MFPL.
“Mapro will develop, produce,package and sell food products, with high regards for safety,
nutritious and taste which can confidently give to ou costumer by implementing and
continually improving quality management system and food management system to meet and
exceed costumers expectations.
MANUFACTURING PROCESS:
The process given below is mainly for jams and jellies. Theere is not much difference in the
production process of crushes,and syrups,etc.
The ingredients must be added in carefully measured amount ideally, they should be
combined in the following manner:
1%pectin
65%sugar
And an acid concentration of PH 3.1 to much pectin will make the spread to hard too much
sugar will make it too sticky.
1) INSPECTION:-
When the fruits arrives at the plant, it is inspected for the quality, using color, ripness,and as
guides. Fruit that passes inspection is loaded into a funnel-shaped hopper that carries the fruit
into pipes for cleaning and crushing.
Fruity sweets
Jelly sweets
Falchoos
Jelly cubes
Fruit cubes
Fruit prbbles
JAM:
A whole range of delicious fruity jams are produced by Mapro units in Panchgani and Wai.
Theses jams are mad with certain specific fruits and fruits pulps as required by the recipies.
The various types produced involve
Mango
Orange marmalade
Strawberry
Raspberry
Mix fruits
Ideal with milkshakes ice-cream, pudding, deserts, and new even mithai. This makes
milkshakes thicker and ice creams richer.
Litichi cruch
Strawberry
Kiwi crush
Kokum crush
Pinapple crush
Apple crush
SYRUPS:
Syrups are with pure contents for the exclusive natural flavours and properties.The syrups
recipe are balanced to allow use in sherbats, milkshakes, faloodas and even ice creams.
Rose syrups
Khush syrups
Thandai syrups
Keshar syrups
Squash:
Mapro squash with their high fruits content are terrific for sherbats and fruit punch.
Rose squash
Orange squash
Lemon squash
The marketing of the mapro is conduct through mouth by explaining the products and
through testing counters for jams, crushesh, squash, etc The Mapro promate the product
throughout the year in vicinity of Panchgani and Mahabaleshwar. The rppd felling of the
panchgani is of full of mapro posters and boards.
Even the main road of this area is having hoarding and counters
Mapro does not having advertisement media like Press Radio Television
But the taste and nutritious value and uniqueness result in increasing seal.
OBSERVATION (WHAT WE SAW)
The manufacturing units at panchgani are located place which are very close to raw material
producers.
Some of the products which are produced at industry are kept at counter for sell
The over all process is completed in a matter of minutes. There is a good blend of human and
machine resources. At no point of production is there wastage of time
The bottle sterilization with the help of machine helps in saving a lot of time and energy.
DEPARTMENTS
Food Technologist
Nutritous and Dietetics, Food and Nutritious, Dietetic freshers- medical coding
Acoutants
Labours in industry
PHOTO GALLERY
OBJECTIVE OF COMPANY
To provide quality jams and jellies to costumers
Costumer satisfaction